Mel Crowther Email & Phone Number

Responsible for news production and implementation of strategy to increase subscriber levels and advertising revenue

Budgeting – monitoring annual marketing budget of approximately £500k Event management – overseeing all aspects of the marketing plan for more than 60 events Management – of a team of six to deliver internal and external macoms plansInternal communications - working with global HR team to implement strategy and planMedia relations – developing and implementing UK PR strategy Communications – copywriting/editing all internal and external communications, including media releases, brochures, web-based copy, and market-focused and employee newslettersDatabase marketing – integrating new CRM system – Maximizer – to develop more focused approach to the direct marking plan including research, data selection/acquisition, print, fulfillment and mailing E-marketing – strategy to combine paper-based and HTML e-mail campaigns, including click-through tracking and response analysis Branding – conducting on-going brand evaluation research study to establish and enhance UK positioning

Campaign management – working alongside the sales teams to identify customer-facing literature requirements, taking briefs from product managers, briefing copywriters and designers, obtaining sign-off, managing the print production processWebsite management – monitoring content of the Prudential Retail Internet site

Management – of a team of three marketing executivesBudgeting – managing group marketing and PR budget Event management – including high level corporate events such as conferences, exhibitions, European client tours, seminars, sponsorship and hospitalityCommunications – implementing groupwide internal and external strategies including acting as company spokesperson for both UK and US media relations Branding – working alongside London-based agency to identify and position the UK brandDirect marketing – producing all corporate literature including annual report, brochures, mailers, advertising material, in-house magazines and wide range of client and staff newslettersOnline marketing – creating and maintaining Internet/intranet site

Event management - organising corporate events, including conferences, exhibitions, hospitality, seminars and theatre-sponsorship (Alan Ayckbourn’s Stephen Joseph Theatre in the Round)Sales campaign co-ordination Communications – writing advertising copy, brochures, press releases (working alongside retained PR agency), and managing the design and print production process

Six years in the London recruitment industry, including managing own agency for three years

Education record

Education record