Commercial Manager - (International Franchise Planning)
Istanbul, Turkey
•Directed pre-season and in-season demand planning operations for apparel and accessory categories, encompassing yearly sales and margin forecasts, allocation plans, range plans, seasonal calendars, and regional-based premium collection buying strategies, price indexing and re-pricing activities, seasonal campaigns.•Conducted comprehensive market research and trade analysis to develop actionable strategies that boosted sales and margin growth for both partners and the company.• Led and mentored a team of five, providing coaching and career development guidance.•Monitored trade metrics, including price positioning, discounting, campaigns, and replenishment, to decide strategic changes.•Prepared financial forecasts yearly and revising monthly according to sales flow. •Collaborated with supply chain, finance, sales and logistics team to satisfy the exact number of demand on the right season with the right price for our potential clients.•Developed purchase and sales budgets aligned with company targets, utilizing analytical insights and financial forecasts, and presented finding to senior management.•Facilitated cross-departmental communication and collaboration with IT, Product, Merchandise, Brand, Logistics, and Warehouse teams to ensure seamless operations.•Oversaw after-sales operations, coordinating with Buying, Production, Supply Chain, Export, IT, and Legal departments to address issues and optimize processes.•Maximized in-season retail management to align supply and and demand, ensuring optimal inventory levels and sales performance.
