Melda G. Email & Phone Number

Ankara, Turkey

- Automate marketing processes such as email marketing and lead nurturing by building advanced workflows and integrations to increase conversion rates and customer retention.- Coordinate lead management in HubSpot, ensuring data accurately reflects the customer journey from acquisition to conversion with custom objects and workflows.- Optimize marketing campaigns with insights derived from thorough data analysis on campaign performance, including data collection with SQL, descriptive modeling, and data visualization with HubSpot and Python.- Develop custom reports and dashboards in HubSpot and Google Data Studio for strategic reporting needs, including identifying trends in customer engagement.

Ankara, Turkey

- Implemented and optimized lead scoring models that prioritized high-quality leads and ultimately improved sales conversion metrics.- Conducted customer profiling and segmentation, enabling personalized B2B outreach and boosting lead engagement rates.- Utilized innovative data scraping techniques to collect and enrich customer data from online sources, improving data accuracy and completeness.- Created and maintained real-time dashboards for marketing KPIs, providing top management with insights into campaign effectiveness.

Ankara, Turkey

- Collaborated with Seçil Store to provide solutions for one of their business problems.- Analyzed the current data and processes of Seçil Store to identify the problem.- Identified a problem of Seçil Store related to their Human Resources department: a lack of employee performance management systems.- Researched the best industry practices, the most up-to-date methods and tried to combine them to come up with the most suitable solution. - Provided a solution that includes creating a comprehensive employee performance tracking system utilizing many ratios such as sales per employee ratio, average transaction value, etc.

Ankara, Turkey

- Analyzed Jotform Enterprise users to define target industries and profiles, leading to the selection of the Field Service Management sector for focused prospecting efforts.- Scraped and analyzed competitor customer review data to uncover buyer behavior and pain points, which refined audience targeting for more accurate lead generation.- Prospected 500+ leads for the identified persona in the Field Service Management industry using ZoomInfo and crafted a targeted email outreach campaign.

New York, New York, United States

- Prospected and segmented 60K+ leads across 27 industries utilizing advanced features of LinkedIn Sales Navigator.- Created and managed a LinkedIn outreach campaign system integrated with LinkedIn Sales Navigator, which automated the lead qualification process.

Istanbul, Turkey

Collaborated on a team project to articulate B-Social, a software concept enhancing efficiency for companies operating 80% remotely. My role included conducting competitor analysis and ensuring industry standard alignment, which secured our team a 2nd place ranking among 14 teams.

Izmir, Turkey

- Provided group exercise classes including pilates, step, dance, cycling, and strength exercises.- Sold my personal coaching services, personalized workout plans to customers as a sole proprietorship owner.

Bachelor'S Degree, Business Administration And Management, General

Bachelor'S Degree, Business Administration And Management, General

Erasmus Exchange Program - Master Grande École

Certification Program, Information Technology

Computer Systems and Structures with Python, Introduction to Computer Programming with Java, Data Structures and Algorithms with Java.

Business Administration And Management, General