-Leading marketing projects, overseeing end-to-end execution from planning todelivery, while collaborating with design, content, and development teams to achieve project objectives.-Monitoring the company's online presence, and creating and executing marketing strategies.-Establishing new collaborations among different technologies, platforms, and blog pages.-Collaborating closely with the sales team to align marketing efforts with sales objectives, identifying opportunities to drive lead generation and conversion rates.-Enhancing the UX/UI design of our application, website, and partner channels to boost conversions, conducting A/B testing to validate design changes.-Managing all aspects of the agency for ASO & ASA, discussing monthly plans, and analyzing the results. -Planning and monitoring the ongoing company presence on social channels, hiring freelancers for short-term projects, leading and training them in the company's products and services.-Assisting in the formulation of strategies to build a lasting digital connection with consumers. (email marketing, app push notifications, reward program)-Hiring freelancers for content/blog writing and implementing SEO practices on the blogs/website.-Measuring and reporting the performance of all digital marketing campaigns and assessing against goals.

-Building and developing of melsberry.com from scratch.-Implementing digital marketing plan by using Facebook Ads & Google Ads & E-mail marketing. -Creating engaging content for Social Media & Digital Ads.-Monitoring web traffic statistics and generating reports. -Overall stock management and building up commercial growth plan-Merchandising products online while ensuring everything is inline with the standards for images, descriptions, details and prices.

Creating agile trade tactical activations based on competitive analysis, effectively countering competition and increasing market share.Ensuring optimal product placement and visibility in retail store providing merchandising guidelines to internal and external partners.Ensuring full commercial readiness for trade activations, achieving a 90% forecast accuracy.Analyzing sales and stock reports per market, category weights, slow moving and best seller products to determine the need of businessManaging the BTL marketing budget, achieving a 10% cost-saving compared to the planned budget.Developing and executed strategic plans for in-store excellence, overseeing 13 product launches annually.Developing/updating existing databases (Merchandising & Distributors)

Developed and manage project plans to identify goals, budgets, timelines, and deliverables allocating resources as needed.Assigned creative teams and resource freelancers when necessary Plan, organize and manage project/budget delivery from concept to completion.Participated in all forms of marketing activities, including social media, content creation and SEO and SEMCreated ideas for blog posts, landing pages and social media posts to further marketing endeavors and Scheduling content on social media based on the social media calendar.

Helping to record data of overall views of online videos of Tuborg’sadvertisements and the rivalsObserving roles played in the Marketing DepartmentPreparing a presentation on alcohol advertising in a Dark MarketEnvironment