Mel Dyjak Email & Phone Number

Bay City, MI, US

• Led over 100 digital campaigns, making a noticeable difference in client engagement and overall results
• Produced and rolled out more than 100 design template systems and brand libraries that saved 20 hours per month an used generative AI to streamline the team's process and boost productivity
• Collaborated closely with cross-functional teams to meet every project goal, hitting a 100% on-time delivery rate and leaving clients more than satisfied
• Art-directed a fresh Shopify website for Midland Mulch that hit the mark and drove a $175k jump in client sales in just four months
• Developed creative strategy and directed art with a focus on cohesive branding and storytelling throughout all client campaigns, aligning with vision and goals
• Directed social media and marketing strategies to increase engagement and conversions, utilizing visuals, photography, videos, reels, and targeted campaigns

Bay City, Michigan

• Shaped the art direction for over 20 brand experiences, keeping communication clear and projects efficient
• Designed an annual 132-page product catalog, coordinating with print vendors to make sure distribution was smooth, which bumped up wholesale sales by 15%
• Managed the production of over 100 design assets for both B2B and B2C platforms, ensuring a high-quality, cohesive look that boosted brand recognition
• Crafted on-brand designs across print, digital, and branding projects, hitting deadlines without a hitch and even delivering 10% ahead of schedule
• Built and troubleshoot over 10 WordPress websites, solving plugin conflicts and customizing themes to ensure smooth performance and standout design
• Edited videos and commercials for a custom home builder, therapy center, and retail marketplace, crafting compelling stories for each audience

Saginaw, MI

• Led a full brand makeover for Blue Thumb, designing fresh logos, color schemes, and messaging that increased brand recognition by 25% in just six months
• Launched a digital content division, branching out into finance and retail, built over 20 websites and 50+ social media campaigns, which helped attract new clients
• Lead designer on the rebrand for McIntyre Cabinets, which boosted brand recognition and contributed to client opening not just one but two locations
• Managed 500+ design projects from start to finish, on time and earning a 100% satisfaction rate from clients
• Supervised and coached a team of interns on five major projects, all provided on time and with top-notch quality while streamlining design processes along the way
• Graphic Design, Branding, Logo Design, Website Design, Marketing Collateral, Social Media Visuals, Print Materials, Catalog Design, Packaging Design, Marketing Collateral, In-House Design

Bay City, MI

• Partnered with the design and sales teams to turn out over 600 print and digital ad campaigns each month, boosting ad revenue and helping solidify the company’s position as a local ad leader
• Executed eye-catching designs for three newspapers on tight timelines, keeping quality high and never missing a single publication deadline
• Joined forces with marketing and editorial teams to keep designs consistent and make every ad as impactful as possible
• Specialized in Graphic Design, Print Design, Newspaper Advertisement, and working under tight deadlines

Midland, MI

• Created 25+ marketing pieces, mailers, flyers, and brochures that helped boost program awareness and get the community engaged with spot-on visuals and messaging
• Partnered with the marketing team to make design processes smoother for seasonal catalogs, cutting production time by 20%
• Designed marketing materials that highlighted athletic classes and summer camps, drawing in interest and sign-ups
• Focused on Graphic Design, Marketing Collateral, Print Materials, and Catalog Design