Imelda Mathieson, M.Mktg. Email & Phone Number

New York, Ny, Us

New York, United States

Century Protective Services Inc. is a full service security and risk management firm headquartered in White Plains, New York, serving the Tri-State NY, NJ and CT area offering multi-disclipinary approach of crime prevention, on-point management and oversight in custom safety solutions.- Manage multi-year high volume services agreements- Build and manage account plans for targeted prospects- Develop and maintain a short and long term business strategy plan including competitor… Show more Century Protective Services Inc. is a full service security and risk management firm headquartered in White Plains, New York, serving the Tri-State NY, NJ and CT area offering multi-disclipinary approach of crime prevention, on-point management and oversight in custom safety solutions.- Manage multi-year high volume services agreements- Build and manage account plans for targeted prospects- Develop and maintain a short and long term business strategy plan including competitor analysis and industry research- Manage relationships with new business partners and leverage leads from existing clients.- Research competitive pricing models and present customer ROI driven proposals - Lead the strategic management of all sales and marketing digital platforms, including Hubspot and ZoomInfo CRMs, Social Media Platforms, Website, SEM, SEO, and all other supporting digital marketing applications. Show less

New York, United States

• Company wide marketing strategy creation and implementation management. Create offline and digital offers and promotions and identify internet marketing channels and programs through which these offers and promotions can be executed to increase revenue• Create and oversee specific strategies for all social media outlets including but not limited to Facebook, Twitter, Groupon, Four Square, Yelp, YouTube and more. Social Media response policy development. • Company wide engagement to… Show more • Company wide marketing strategy creation and implementation management. Create offline and digital offers and promotions and identify internet marketing channels and programs through which these offers and promotions can be executed to increase revenue• Create and oversee specific strategies for all social media outlets including but not limited to Facebook, Twitter, Groupon, Four Square, Yelp, YouTube and more. Social Media response policy development. • Company wide engagement to ensure a smooth process of technological adoption, eg. Community engagement response policy• Local promotional Advertising, Base Relations and Benevolent activities management for 20 field offices covering 25+ global markets.• Website design, content development, web analytics analysis for maximum inbound traffic.• Coordinate with a wide range of internal and external stakeholders, including internal teams, external vendors and departments to facilitate online and offline project implementation.• Establish online target goals, objectives and strategic initiatives for an efficient KPI.• Create, manage, analyze and track data for Omni’s high volume PPC campaigns with large budgets on Google, Yahoo and MSN to achieve revenue, profit and growth goals.• Analyzing and track data to maximize the performance of each campaign to achieve maximum revenue, profit and growth goals. • Manage and launch marketing programs, projects and new channels in SEO, SEM, PPC, PPP, CRM (including but not limited to: keyword expansion, account restructure/clean up, ad-copy optimization, performance analyses, landing page optimization and bid management) • Competitive landscape analysis to identify opportunities to grow and gain market share• Developing testing plans strategies and execute new online marketing programs, such as display, social ads, re-targeting and mobile ads, etc• Implement SEO strategies Set-up and optimization of PPC campaigns• Strategize/implement e-mail marketing strategies Show less

Hawaii, United States

• Design the marketing strategy, plan and procedures for all Australian and US operations. This encompasses all digital media platforms and traditional marketing materials. • Lead the implementation and monitoring of marketing plan through utilizing various agencies and internal resources.• Designed, implemented and monitored the US expansion marketing strategy for IEG• Responsible for the US digital brand development for the new product: Mr. Amazing Loans• Level of authority:… Show more • Design the marketing strategy, plan and procedures for all Australian and US operations. This encompasses all digital media platforms and traditional marketing materials. • Lead the implementation and monitoring of marketing plan through utilizing various agencies and internal resources.• Designed, implemented and monitored the US expansion marketing strategy for IEG• Responsible for the US digital brand development for the new product: Mr. Amazing Loans• Level of authority: full authority of the marketing activities reporting directly to CEO through a weekly management meeting• Responsible for all agency and contractors management, including any creative process: idea creation, delegation, briefing, feedback and timelines. • Utilisation of decision support data tools • Responsible for the establishment and the ongoing management of a call centre in Australia which handles over 2000 incoming calls per week and also conducts outbound marketing calls with the staff of 7 call centre operators. • Initiate and be responsible for various products promotion strategies within the marketing plan which include the core four year small personal loan product and the outsourced FirstRock Mortgage Broker new innovative Products. Show less

Sydney, Australia

• Creating and maximising marketing opportunities to direct business in the online space (lowest cost and highest impact) through the daily implementation of all online platforms. Including but not limited to all URL properties and social media platforms.• Online competitive rate comparisons and analysis and market intelligence• Search engine optimisation to ensure that DriveAway is returned in the maximum number of web searchers• Pay Per Click campaigns• Agent and Direct… Show more • Creating and maximising marketing opportunities to direct business in the online space (lowest cost and highest impact) through the daily implementation of all online platforms. Including but not limited to all URL properties and social media platforms.• Online competitive rate comparisons and analysis and market intelligence• Search engine optimisation to ensure that DriveAway is returned in the maximum number of web searchers• Pay Per Click campaigns• Agent and Direct Customer database formulation and maintenance• Formulation and production of packages and flyers in consultation with product team• Maximising the profitability and number of direct client bookings• Online marketing and advertising activities• Affiliate programs• Trend identification within the search engine marketing industry• ROI tracking from on-line marketing campaigns by analysing search engine sales data to enable targeted future campaigns• Creation and distribution of online and web based marketing e-mails Show less

Sydney, Australia

• Day to day management of the Asian market working along side the International Trade Manager, and other units within Tourism NSW, International industry organizations and the Travel Trade to ensure that the marketing programs meet the needs of the market and tourist operators.• Providing regular and updated information to the regional directors regarding details of upcoming events, new products, industry trends and changes to key tourism operations in NSW. • Responsible for product… Show more • Day to day management of the Asian market working along side the International Trade Manager, and other units within Tourism NSW, International industry organizations and the Travel Trade to ensure that the marketing programs meet the needs of the market and tourist operators.• Providing regular and updated information to the regional directors regarding details of upcoming events, new products, industry trends and changes to key tourism operations in NSW. • Responsible for product development, publication collateral and administrative matters related to finances and database record keeping• Trade show coordination, e.g. the new products workshops and Australian Tourism Exchange 2004 in Melbourne.• Responsible for organising itineraries for familiarisation programs set by the overseas Directors• Hosting the familiarisation groups around NSW locations • Marketing Budget coordination• Marketing campaigns coordination• Attended industry meetings such as: the new products workshops; International Managers meetings; meetings with the NSW Tourism products’ owners and operators; meetings with NSW Tourism products’ buyers• Provide active marketing support to various NSW Tourism Operators Show less

Sydney, Australia

• Day to day support for Director of Sales and Marketing• Coordinate logistics implementations with other working departments within Restaurants of the Rocks Pty Ltd• Inbound product sales to International inbound tour operators and wholesalers.• Manage the implementation of media and advertising tactics• Providing regular and updated information to Restaurants’ Function Managers regarding details of upcoming events, new marketing and function contracts, industry trends and… Show more • Day to day support for Director of Sales and Marketing• Coordinate logistics implementations with other working departments within Restaurants of the Rocks Pty Ltd• Inbound product sales to International inbound tour operators and wholesalers.• Manage the implementation of media and advertising tactics• Providing regular and updated information to Restaurants’ Function Managers regarding details of upcoming events, new marketing and function contracts, industry trends and changes to key tourism operations in the industry.• Responsible for product development, publication collateral and administrative matters • Trade show participation coordination, i.e. Australian Tourism Exchange, National Bridal show and Travel Trade • Responsible for Marketing campaigns and Function budget coordination itineraries for familiarisation programs set by the Director of Sales and Marketing• Hosting international visiting representative groups • Formulation of Marketing and Function contracts Show less

Masters Of Marketing, Marketing

Bachelor Of Business Studies, Management And Marketing

Doctor Of Law - Jd, Law