Melea Tarabay Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Ensuring the integrity of our democratic system by leading the communications and engagement of all State, local government and commercial elections.

Parkville, Victoria, Australia

The Royal Melbourne Hospital (RMH) is one of Australia’s leading public health care providers.• Worked as a trusted advisor to the CEO and wider executive team to craft the corporate narrative and deliver strategic communications strategies that build brand equity among key stakeholder groups − Partnered with the newly onboarded CEO to shape and communicate their personal brand within the organisation and with key external stakeholders− Led a portfolio of strategic projects including a corporate rebrand and cultural transformation program (amidst the COVID pandemic), development and delivery of RMH’s first Environmental and Social Governance (ESG) Report, and launch of numerous award-winning communications initiatives− Influenced a more transparent and inclusive approach to communications that exponentially increased RMH’s brand equity, locally and nationally: Facilitated executive endorsement for the launch of Emergency RMH – a primetime Channel 9 production showcasing the great work of RMH’s Emergency Department (season 5 now secured)• Developed and managed a team of 10 in the design and delivery of Internal Communications, Corporate Affairs, Media Relations, Government Relations, and Stakeholder Engagement strategies, programs, and initiatives:− Delivered transformative strategies that exponentially increased audience reach across social, digital, and traditional media channels− Generated YoY improvements in return on investment for communications spend, managing an annual operating budget of $1.6M and implementing digital marketing and automation capabilities to optimise reach and drive operating efficiencies• Tailored communications strategies with a strong focus on employer branding and employee experience to attract, retain, and engage healthcare talent amidst a global skills shortage:- Launched an award-winning internal social network platform for RMH’s 11,000 employees: Achieved a 95% account activation rate with 8,500+ active monthly users

Parkville, Victoria, Australia

• Transformed the quality of Media Relations for RMH, driving a proactive and robust media and PR program that exponentially increased positive earned media coverage and measurably increased brand equity, and shifted the perception and reputation of RMH:− Achieved an average of 20 positive media stories per month across print, radio, TV, and digital channels• Nurtured productive relationships across media and with senior executives and cross-functional stakeholders throughout RMH, influencing a more open, transparent, and proactive approach to strategic communications• Conceptualised and launched RMH’s first social media strategy, generating a 300% increase in social media engagement within the first year:− Developed and managed content strategy across all channels, harnessing creative storytelling to deliver engaging human-centred content that resonated with the Victorian community: - Leveraged digital/social media analytics to drive targeted improvement in audience engagement

Melbourne, Victoria, Australia

• Led the development and delivery of the Department’s internal communications and stakeholder engagement strategy, managing a lean team of 3 direct reports and working as a trusted advisor to senior leaders to influence transformational improvement in employee experience and morale:− Challenged the status quo of the Department’s approach to employee engagement, highlighting significant cultural issues and presenting evidence-based recommendations for change and improvement − Engaged cross-functional teams in the design and delivery of a multifaceted internal communications program including events and digital communications streams: Contributed to continuous improvement in employee engagement and retention across a large and diverse workforce, through the active promotion of employee initiatives and success stories and positioning of the Department of Health as an employee of choice • Transformed internal communications platforms, including establishing an internal TV studio for a fortnightly video news update from key leaders, which significantly enhanced the quality and reach of internal communications• Project managed the development and launch of a new content architecture for the department’s intranet, leveraging digital analytics and user insights to continually improve user experience and accessibility of information

Melbourne Cbd

• Worked as the Senior Communications Advisor to a portfolio of large public hospitals throughout Victoria, partnering with the Minister for Health and Human Services to plan and execute key announcements, manage crisis communications, and drive proactive communications strategy

St James Park, London

Digital Marketing Strategy Short Course, Marketing

Graduate Diploma, Public Relations

Bachelor Of Arts - Ba