Spent a college year abroad in Spain, and it turned into 20.Melendy A. Britt is seasoned, award-winning integrated marketing professional with over 25 years of international experience at Ogilvy, Weber Shandwick, Edelman, and MC Saatchi PR. Melendy leads campaigns designed to transmit core brand values via enriching experiences that build lasting bonds with the consumer. She is also Immediate Past President of PRSA Los Angeles. Bilingual English-Spanish, Melendy has led campaigns in the U.S., Europe, Asia and Latin America. From 1992 to 2010, she was at Ogilvy in Spain, becoming its VP of Consumer Marketing and liaison for EMEA, and led work for clients LG Electronics, Rolex, IWC Schaffhausen, Rolls-Royce, Telefónica, Geox, Meliá Hotels, Madrid Tourism, and Presence Switzerland, among others. In 2010, she joined Weber Shandwick as Creative Director, Brand Experience Spain, where she directed automobiles accounts Chevrolet, Alfa Romeo and Opel, tourism accounts Meliá Hotels International, VisitSweden, Tourism of Asturias and MSC Cruises, tech accounts Canon, Sonos, Siemens, and Colt. In 2014, she opened M&C Saatchi PR Spain as its director and spearheaded work for clients Foot Locker, Benefit Cosmetics, Paradores de España, lastminute.com, and Ibiza Gran Hotel, among others. In 2015, she returned to the U.S. as EVP and Consumer Group head at Edelman L.A., where she oversaw all client work in the practice and drove integrated, digital strategies forward for brands Smart & Final, Movember, Redbox, Whole Child, and more. In 2016, she began work as Executive Director of Wagstaff Worldwide leading account including Visit Carlsbad, Beverly Hills CVB, AmaWaterways, and Terranea Resort. In 2018, Melendy joined Klick X as EVP and led work for Hudson Yards’ Observation Deck Edge, Shore Hotel, Hotel Shangri-La, World Reef Day, Mundo Cuervo, Redondo Beach, Kō Hana Rum and more. In 2020, Melendy launched be360, where she leads B2B and B2C campaigns for healthcare, CPG, and travel clients, working both with agencies and directly with clients. For Executive Mental Health, she manages the marketing, media relations, social media, and partnerships. She represents Jose Cuervo's hospitality division in Tequila, Mexico, all-inclusive owner and operator Playa Hotels and Resorts, and supports/ed agency teams on arts and culture (Intertrend, Long Beach Walls, Make Noise Today), tourism (Madrid, Bilbao, Jalisco, Baja California, Posadas Hotels), healthcare (IEHP, ALS Network, Dale Candela), consumer (MadeGood, Thermomix, Spärkel, Audien, Mother Raw), among others.