Melesa Wong Email & Phone Number

Singapore

Singapore

Concurrent with position at Hatch

Singapore

Concurrent with position at HTXPart of the Engagement Team (MHA-facing) and Marketing Team; UK desk head for Hatch

- Conceptualises marketing campaigns for book launches, including two award-winning graphic novels, by tailoring each campaign to the tone of each book and creating dynamic plans that adapt to the audience through assessing social media analytics while keeping in line with the company’s core branding, leading to over 45% increase in followers on Instagram, and an average three-fold increase in engagement rate- Conceptualised, implemented, and maintained a soft rebranding of the company to tighten focus on the Southeast Asian market through the empathic telling of lesser-told stories and the amplification of regional creators’ voices to positive reception by followers and clients alike, leading to sustained requests for collaborations by the company’s largest client, and also a resurgence in comic pitches received - Maintained the company's social media schedule marketing strategy (day-to-day for front and backlist titles) and oversaw the creative execution of collaterals by in-house designers to keep visuals distinct yet aligned with the target audience - Initiated strengthening of company’s relationship with high-value corporate clients, creators, and social media followers, through targeted collaboration requests and maintaining genuine connections to help encourage loyalty and improve goodwill, leading to increases in repeat orders from said clients, increased incidence of creators with promoting their titles and the better alignment of expectations, and an increase in the number of followers and influencers who show up for the events and book launches - Managed customer relationships and was the first point of contact for potential and existing non-corporate clients, leading to no negative feedback or complaints and securing the sale for over 70% of total interactions- Maintained the company’s stock and sales figures, invoicing, royalty payments, and chasing of account payables- Named the subtitles of 4 graphic novels, including 2 award-winners

Singapore

- Strategised company's social media marketing strategy (day-to-day and five project-specific) using SEO optimisation to create copies and oversee visual collaterals to build brand recognition, engagement, and click-through rate via SEO, leading to a five-fold increase in following and over three-fold increase in engagement on Instagram, and an over two-fold increase in engagement on Facebook- Streamlined and managed company's sales and invoicing operations, to allow the team to focus on their main tasks, reduced turnaround time for securing sales, eliminated extended communication with the finance team, as well as reduced the number of mistakes in invoices and stock-keeping by over five-fold- Managed company's e-commerce operations from home from Sep '21 to Mar '22, including meticulous packing and timely sending of products, and engaged in customer relations management to cordially and efficiently solve clients' issues and address their concerns, leading to no dropped customers and no negative feedback- Analysed and generated monthly financial and operations reports of key financial indicators to the entire team to track the company's performance, and allowed management to use said data to secure new collaborations during industry festivals and private meetings- Co-created the copywriting for Amazing Ash & Superhero Ah Ma: An Unforgettable Adventure educational microsite to convey information about dementia to all age groups in an approachable and effective manner while maintaining SEO optimisation- Managed followers and influencer relationships through social media, which led to the acquisition of over twenty new partners, and a partnership retention rate of over 70%- Published five blog posts that serve as promotional and/or educational materials for published comics- Liaised with external parters, creators, and customers to build and maintain amicable relationships and open communication channels for timely, uninterrupted information flow

Singapore

- Designed and managed the new consolidated inventory management and sales tracking file from scratch to enable monitoring of stock and sales trends, and to ensure that internal records are kept regularly maintained and updated to enable the team to monitor relevant stock and sales data- Designed an updated consolidated internal project management template, that includes financial projections, book data management, cost breakdown, and royalty tracking sheets to replace old individual loose files to streamline editors' project management process, and to enable team to view trends and major pain points of the project efficiently- Copywrote and managed company's social media platforms (Facebook, Instagram, and Twitter) and enewsletter to create a regular posting schedule by leveraging on SEO to create engaging captions to grow the company's audiences on each platform- Managed company's invoice and sales operations by acting as the point-person for the rest of the team to coordinate with the finance team and clients, instead of having ad hoc management of invoicing and sales to reduce operational inefficiencies and duplicate duties for the rest of the team

Singapore

- Conceptualised a preliminary fundraising plan by creating and driving proposals, conducting research, and liaising with multinational philanthropic organisations in a systems mapping project developed in collaboration with the United Nations Development Programme for the Royal Government of Bhutan to reduce youth unemployment in the country resulting the building of relationship between the consultancy and one regional philanthropic organisation before the project was remodelled- Co-created a new set of industry-specific systems complexity content within short and urgent deadlines as part of an inaugural e-Learning syllabus/e-Workshop offering for NUS (Medicine) and SMU (Business) respectively in 2021 to encourage systems thinking in medical students- Coordinated, initiated, and managed documentation for interviews, meetings, and workshops across five systems-mapping projects with international and multicultural teams to ensure timely documentation that were created in line with internal and partner organisations' SOP- Created English transcripts of interviews with employees of a Nike contracted factory that included additional annotations for Chinese, and Chinese dialects phrases, and relevant body language promptly to reduce turnaround time of project, and to provide as much relevant data as possible to the facilitators- Recorded real-time notes during the two-day 75th Anniversary Nagasaki Nuclear-Pandemic Nexus Scenario Project in 2020, and provided supplementary information to allow help facilitators manage and moderate activities and discussion among participants in a more timely and effective manner

Shanghai, Pudong

- Monitored and maintained the credit risk levels of over a hundred global chemical suppliers via SAP.- Managed supplier relations while maintaining company’s priorities on payment timelines, especially for high-risk suppliers.- Initiated the creation of an archive that documented relevant industry, provincial, and country events reported by both Chinese and global sources outside of stipulated risk indicators to provide additional information to the team.

Dalian, Liaoning, China

- Maintained twelve mortgage loans and assisted with client relationship management under the supervision of three senior colleagues.- Initiated sales pitches for customer referrals on top of administrative duties during two-hour shift at branch’s summer promotional event, leading to the second best customer conversion of the day.- Initiated the first translation draft of company’s handbook from Simplified Chinese to English, which was spurred an accepted proposal by the department to develop an official English copy at a later date.

Bachelor Of Business Administration (B.B.A.), Finance, General, 2Nd Class Honours (Upper Division)

Activities and Societies: NUS Comics and Animation Society (NUSCAS) Honorary General Secretary, AY 11/12 to AY 12/13; Assistant Head.

Gcse 'A' Levels, Pcme, H3 Physics, 5 Distinctions (A)

Activities and Societies: Taekwando - Group National 4th; Environmental "Green" Club; General Paper Class Representative