• Leads and inspires design team to reach their full potential and drive high performance.• Researches and stays current on latest design trends. • Owns product design process from trend and initial concept to production.• Collaborates with cross-functional teams, including marketing, product development, licensors, and distributors to identify business needs and develop solutions.• Defines and leads product vision and ensures execution is aligned with business objectives.• Plans and manages production of visual assets including photography, graphic design, andillustration through the use of design stories and mood boards.• Prioritizes team workload and resources to effectively manage multiple, over-lapping projects.• Oversees and delivers research and program presentations for all new business initiatives.

• Led team of 5 designers, a freelancer and an intern to expand product development.• Created, designed and pitched numerous new product concepts.• Introduced advanced packaging design solutions.• Designed proposal for an update of company website look and feel.• Created and documented for Creative Department: onboarding process, product calendars,detailed product and packaging routing guides and product specification sheets.• Created visuals (staged photography and photographed products) for sales presentations,marketing materials and social media posts.

• Led multiple projects across both in-house and overseas teams to develop all companyproducts and packaging.• Created high-end graphics and layouts for product, packaging, catalog and web.• Retained key retail customers by building custom product solutions.• Led the expansion of the company catalog by over 120 original products.• Designed products responsible for 97% of company revenue.• 83% of product designs receive 100% retailer sell-through year-over-year.• Designed products featured on "The Today Show” and "Good Morning America.”• Received 2016 GIA award (Global Innovation Awards) for product design excellence.• Led company website redesign, social media strategy creation and email marketing.

• Directed design team to create product lines for kitchenware, kitchen apparel andentertainment giftware for retailers and wholesalers.• Developed designs, prototypes, packaging, photography and marketing materials.• Regularly researched market trends to conceptualize, create and expand product lines.• Developed, managed and evaluated foreign and domestic vendor relationships.• 1st Place Award 2013: NY NOW - Home / Gourmet Housewares - Best New Product -Cooking Category for Get RealTM Measuring Spoons.

Designed seasonal giftware product lines and redesigned licensed art product lines for client retailers and wholesale catalogs. Consistently managed multiple projects simultaneously while meeting deadlines. Contributed to all aspects of the product development process from conception to completion. Also responsible for catalog layout design, product staging and product photography.

Designed, illustrated and branded fashion/nostalgia product line targeted toward African-American women. Synthesized company owner’s vision to create stationery, bath & body products and packaging.