Regional Content Lead – South East And East Asia (International Content Producer)
CurrentNew Zealand Trade and Enterprise (NZTE) is New Zealand's international business development agency. Our role is to help New Zealand businesses grow into international markets. As a Regional Content Lead in South East and East Asia, I work with trade commissioners and business development managers across 9 markets (Singapore, Japan, Korea, Malaysia, Indonesia, Vietnam, Thailand, Philippines and India) to lead, strategise, produce, edit and publish content for myNZTE, a one-stop free online portal for New Zealand exporters. These content pieces help New Zealand businesses at every stage of their export journey. Part of my day-to-day also involves working closely with other capability teams (product, brand and content, digital and data, etc.) in New Zealand and other regional leads globally. My other work includes supporting the regional marketing communications team in marketing and PR/media projects and offline activations, managing agencies, copywriting and copyediting press releases and social media (B2C and B2B) across multiple platforms.