Mel Grafton Email & Phone Number

St Peters, Nsw, Au

Waterloo, Nsw, Au

I lead the global customer-first experience for Seafolly and JETS. I am responsible for developing, prioritising, and delivering omni-channelled growth strategies that improve CX, satisfaction and engagement through a sophisticated Loyalty program, digital initiatives and customer service, whilst delivering Member revenue, operational efficiency and insights.

Responsible for developing and executing the global eCommerce strategy, to deliver profitable sales growth and a best-in-class customer experience.

Chippendale, New South Wales, Au

I am responsible for conceiving and delivering the Online strategy for Oroton. I am focused on growing revenue for the Group by driving traffic through new channels, increasing conversion and average spend, and enhancements to the online experience. I manage all ecommerce projects, including but not limited to UX improvements and site integrations, warehouse and delivery, product photography and enrichment, online packaging and affiliate programs. I also manage the Client Services function and a team of 9 across eCommerce & Customer Care.

Chippendale, New South Wales, Au

I manage the online business for leading Australian leather-goods brand Oroton. I am responsible for developing and driving the online strategy aimed at improving traffic, penetration and average spend so that we maximise sales and margin. I use site analytics to drive enhancements to our offering and site usability, including systems integration. I'm also responsible for photography and online packaging, plus manage the Client Services Team (customer care), including live chat.

Alexandria, New South Wales, Au

I am responsible for improving traffic, penetration and spend for this leading fashion retailer online. I develop and drive the Online Strategy, trading the site to maximise sales and margin. In this role I am responsible for site enhancements, website management including stock management, content management and photography, plus pre-sell opportunities. I liaise with various teams (Customer Care, Logistics, Warehousing, Marketing), am responsible for online packaging requirements, promotional activity, systems integration, site analytics and site usability.

I hold a managerial role responsible for the creation and implementation of the entire online and marketing strategy for duty free within the LS Travel Pacific portfolio (Duty Free Stores and Aelia Duty Free).I am responsible for improving penetration, growing spend (average transaction values), and maximising net margin and profitability in accordance with the business strategy and budgets across all categories (liquor, perfume & cosmetics, confectionery etc). Further to this is achieving clear brand differentiation through effective customer communication across all relevant platforms.

New York, Ny, Us

I drive strategy, create plans and implement initiatives for e-Commerce and Digital Marketing. My main responsibility is to maximise online sales across all purchasing platforms and developing the digital marketing strategy for brand awareness. In this role I have grown the local Facebook community 235% in 12 months, launched F-Commerce, M-Commerce and Live Chat, migrated payment systems and exceeded sales KPIs.

New York, Ny, Us

Estee Lauder Companies is the global leader of quality skincare, makeup, fragrance and hair care products. I was promoted from Product Manager – Digital Marketing, Fragrance & Holiday to Online & Digital Manager in April 2012.

Milan, Italy, It

Role responsible for end-to-end campaign management to over 200 store locations across numerous regions (AU, NZ, Asia) and channels (core network, franchise and MYER concessions).With a specific focus on championing customer value and evolving both brans in the digital environment, key successes to date include promotion to Online Community Manager for Sunglass Hut's Facebook page and directing the business towards a trigger-based relationship strategy aligned with the introduction of a new CRM platform.

Au

Set up and managed own freelance business operating as a makeup artist. Makeup skills in beauty, fashion, film, TV, bridal, mature, period and SPFX, plus airbrush makeup, body art and spray tanning specialist skills.

Docklands, Victoria, Au

Whilst completing studies in Small Business Management, I was appointed to strengthen the makeup axis of the French beauty brand Lancome in a flagship retail presence. More specifically, my role was to drive and promote an individual customer base of makeup-orientated clients and generate business in-store, through successful client management and hosting retail makeup and runway events. Working with the National and State Makeup Artist, I developed the retail arm of the brand, increasing sales, implementing marketing activities and providing ongoing support and advice to develop the team’s client base and overall business unit success.

Sydney, Nsw, Au

Initially appointed as the Marketing Communications Executive, I was promoted to Subscriber Marketing Executive within six months, a strategic role responsible for customer retention and upgrades with a focus on mitigating churn. In this position I managed national campaigns and budget, developed key business materials including copywriting and artwork approvals, managed stakeholder relationships and performed post-campaign analysis. Key successes in this role include the triumphant repackaging of channels with the introduction of HD channels, the successful launch and subsequent customer upgrades to MyStar HD (a personal digital recorder) in November 2009, being the sole marketing authority responsible for the migration of ‘AUSTAR from Telstra’ customers to AUSTAR base customers in May 2009, plus the management and execution of a reformatted monthly eNewsletter linking to a purpose-built micro-site.

Employed in the capacity of Marketing Communications Executive, my primary focus was the successful coordination of marketing collateral across each customer segment, including development, copywriting and print production of catalogues, DM and inserts, plus the coordination of eMarketing campaigns. In addition, the role required ongoing development of the employee support strategy, encompassing events, activities and staff engagement. I also delivered marketing updates to staff, managed brand promotions and campaigns for a group of eight Account Managers, worked with senior management to deliver business objectives and provided ongoing support to other divisions.

Initially employed as a Data Registrar, I was promoted to Market Analyst within six months, a role dedicated to creating and analysing reports on company productivity. In this position, I identified key areas of improvement for NQX’s primary freight management system and online capability to better service clients and improve business efficiencies. Key successes included a reduction in transit times, fielding rate/ tracking enquiries, pickup entries, payment processing plus consignment printing and recovery with the implementation of Toll Online, a web-based gateway to customer services, and a swifter turnaround in pickups and outbound operational and equipment management with the introduction of packaging and preparation guidelines of consignments for transportation.

I was appointed for the duration of an ACT for Kids (previously the Abused Child Trust) campaign as the Event and Marketing Coordinator. To raise awareness of the charity, a publication was distributed to teachers throughout the state as an informative guide and reference material. The publication was funded by the Receptionist of the Year Award 2003, where SME’s incurred a charge to enter staff. Entrants were encouraged to raise money for the charity and at the conclusion of the campaign an Awards Gala was held. My role involved writing sponsorship proposals, liaising with the charity and events company to organise the Awards Gala and relationship management between the graphic designer, printers and mail house to distribute the publication.