As Head of Customer Experience at Investa, I spearheaded the National Customer Strategy and CX journey, driving excellence in marketing, placemaking, tenant engagement, onboarding and partnerships. I championed the Workplace Experience app (Insite), strategically procured and managed national service contracts, and led the annual Customer Satisfaction Survey. My role involved close collaboration with senior leaders and diverse teams across 15 office and 3 Build-to-Rent (BTR) buildings, ensuring seamless execution and exceptional results.

Drove the strategic vision and execution of marketing projects and leasing strategies for GPT, with a sharp focus on customer acquisition and retention. I expertly managed the customer experience for top 50 C-Suite clients, overseeing asset repositioning, digital marketing, brand management, and event excellence across 22 office and logistics sites in Sydney, Melbourne, and Brisbane. My leadership ensured elevated engagement and seamless experiences, positioning GPT at the forefront of market excellence.

As Retail Marketing Manager, I led the charge in crafting and executing dynamic marketing and communications strategies across a diverse portfolio of restaurants, bars, cafes, retail stores and event spaces. I was instrumental in amplifying brand visibility and driving audience engagement through a meticulously curated calendar of events and promotions. By collaborating closely with senior leaders and key stakeholders, I spearheaded initiatives that significantly elevated brand presence and forged impactful partnerships, setting new standards for excellence and revenue generation.

As Head of Marketing and Communications at SLM, I orchestrated transformative marketing strategies that elevated brand visibility, revenue, and organisational profile across 12 properties, collections, exhibitions, and events. Leading a talented team of 10 marketing, digital, and media experts, I harnessed cutting-edge technologies to captivate new audiences and significantly enhance SLM's market presence, driving unprecedented growth and engagement.

Strategic Marketing Account Manager (Oct 2010 – April 2014) Team Leader Corporate Communications (acting) (June till Sept 2010)Marketing and Communications Consultant (Nov 2009 – Oct 2010)At the City of Melbourne, I managed B2B and B2C marketing campaigns to boost city visitation and spending in retail and hospitality. I led corporate communications through a major restructuring, supporting and coaching the team while implementing change management. Post-restructure, I handled destination-marketing campaigns and played a key role in placemaking for Docklands and South Wharf. Additionally, I contributed to major events like Melbourne Spring Fashion Week and New Year’s Eve. I managed a team of 9, including internal and external communications advisers and corporate writers.

Project Management and reshaping of the Victorian Government Expo, Royal Melbourne Show. Worked with internal and external stakeholders to create an educational and interactive experience for visitors. Increased government department participation from 3 departments to 8 departments with a total of 25 exhibits. The role included all aspects of event management, programming, logistics, marketing and protocol management.

The Institute of Public Administration Australia, Victorian Division (IPAA Victoria) is the professional association for people who work in or with public administration in Victoria. IPAA brings together all 3 levels of government in Victoria, as well as relevant sections of the private and community sectors, offering professional development courses and events, tailored to suit the needs of the public sector. My role was leading marketing, external and internal communications, PR and events for IPAA Victoria.During my tenure I managed the rebrand, digital integration, introduced an Internal Communications Community of Practice group, a new Young IPAA membership program and successfully delivered the International Womens Day Dinner and State Budget Briefing Breakfasts for two years running exceeding revenue targets.

Developed marketing and communications strategies for major international convention bids for Melbourne (bids from 1000-15,000 people) with considerable economic benefit for Melbourne. Worked with multiple stakeholders in state government, the private sector, and external providers to deliver a dynamic and professional proposal to sell Melbourne as the perfect destination to hold a business event. Managed the Melbourne and Regional Victoria Event Planners Guides (print & digital).Hosted trade media during major events (Melbourne Cup Carnival) and led familiarisation tours of Melbourne and Victoria during AIME. Raised media coverage for Melbourne Convention Bureau from $1 million to $3 million in 18 months, putting Melbourne on the map as the ideal business events destination across various international and domestic channels and publications.

Events Cairns was the major events company bidding and managing sporting and cultural events that strengthen the economy of Cairns. With support of local council, Events Queensland and major partners the company managed Festival Cairns and the Cairns Classic PGA Golf Tournament and worked with local sporting bodies such as AFL Cairns to bring AFL matches and International Cricket to the city.My role was to manage the opening, closing and street parade for Festival Cairns and corporate, government partnerships and the volunteer program. During the Cairns Classic PGA Golf Tournament I managed the relationship with the PGA, the local golf course, event management, sourced and managed sponsorships, volunteers and marketing of the event. I also managed my own event through my business (Eclipse Australia) during Festival Cairns - The Rise and Shine Breakfast sponsored by the Cairns Post. The event encouraged locals and tourists to get out and about along the newly redeveloped Cairns Esplanade Precinct. The focus of the breakfast was to promote exercise and healthy eating, whilst raising money for the FNQ Hospital Foundation. McDonald’s TM Sports land provided sporting activities and giveaways throughout the event: - McDonald’s free show bags and activities & meet Ronald McDonald TM- AFL hand ball skills competition- QLD Cricket - Taipans Basketball hoop – shoot some hoops with Marcus Timmons- Little athletics jumping course- Barron Valley Gymnastics displays and activities mat

Management of commercial elements of the Royal Melbourne Show, Victoria’s largest annual community event conducted by RASV, provides industry with opportunities to engage and connect annually with half a million consumers over 11 days and build their knowledge and understanding of the vital role agriculture plays in everyday life. Development and commercial management of Australian International Beer Awards & Festival, Royal Melbourne Wine Show and Royal Melbourne Dairy Show. Management of customer service, ticketing sales and visitor experience, external suppliers including operations staff (100+), security and exhibition services.

Account Manager of marketing and promotional campaigns for a client in Tasmania in the entertainment and hospitality industry. Campaigns were designed to drive spend and visitation to the properties.

Event management of all events at the MCG. The role also included event management offsite at events such as the Presidents Cup golf tournament at Royal Melbourne.Worked closely with the AFL, AFL Clubs, MCC, Cricket Australia and other sporting organisations to deliver successful events.

The Roof Gardens in Kensington has long been one of London’s most spectacular and extraordinary landmarks. Set 100ft above London, The Roof Gardens comprises three gardens spanning across 1.5 acres, a private members Club and Babylon Restaurant. The venue is part of Virgin Limited Edition collection owned by Sir Richard Branson. My role was to manage the events and sales for the venue. Prestigious events included: Wimbledon Tennis launch, BBC media calls, Baywatch seasonal launch, Channel V & MTV events, Corporate Summer Parties.

Event coordination for the Conference Centre and part-time sales role in the tour desk selling tours to hotel guests.

Resort Trainee working across all departments of the hotel.