Melhem Boueri Email & Phone Number

Dubai, United Arab Emirates

Utilized social listening and analytics tools to track and measure key metrics such as brand awareness, reach, and engagement across various digital platforms.Generated regular reports and dashboards to present findings and actionable recommendations to cross-functional teams, enabling data-driven decision-making.Provided recommendations for improvements to social media strategies and community management practices based on data insights and performance evaluations.Conducted thorough market research to identify customer preferences, pain points, and emerging trends, providing actionable insights to inform marketing strategies.Track and analyze key performance metrics across various marketing and advertising channels, such as website traffic, conversion rates, click-through rates (CTR), and customer acquisition costs.Develop and maintain dashboards and reports that visualize performance data and provide stakeholders with actionable insights.

Dubai, United Arab Emirates

Managed and executed Unilever and GSK brand advertising requirements to ensure deliveryEnsured that the products and services are delivered in a timely mannerInvolved in regional campaign launches from strategy, briefing sessions with the creatives to final executionReported directly to account manager, supported account manager with daily tasks including brief writing, scheduling reviews, coordinating with internal teams and stakeholdersDay to day main contact with client on specific projectsOrganized weekly status calls and updates with clients internally and externallyWorked closely with finance team to create estimates, raise PO's for suppliers and share invoices with clientsInvolved in video production and helped coordinate between the internal teams, clients, and production house to achieve desired outcome

Beirut, Lebanon

Researched, evaluated, and purchased promising clothing and accessories.Collaborated with marketing professionals and creative directors to ensure the brand and mission of the company was honored.Coordinated with vendors and gained access to view new items prior to launch.Strategized seasonal and specialty lines and gathered items to fill them.Maintained record of product performance to determine future purchases.Assisted Senior Buyer with all assigned duties related to the cultivation of new clothing and accessory lines.Confirmed purchase orders and made and documented shipping arrangements.Worked to understand the desires and needs of customers.Collaborated with the rest of the Buying Team to ensure ultimate productivity and winning purchases