Mel Hennigar Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Accountable for creative oversight of all market-facing content to ensure brand alignment, consistency, and proper messaging within a highly regulated industryDevelop expanded brand narrative and establish brand architecture including voice, tone, and expanded visual brand guidelinesLead relationships with external agency partners ensuring briefs are on strategy and campaign development is furthering business and brand objectives of Atlantic LotteryManage internal team of content… Show more Accountable for creative oversight of all market-facing content to ensure brand alignment, consistency, and proper messaging within a highly regulated industryDevelop expanded brand narrative and establish brand architecture including voice, tone, and expanded visual brand guidelinesLead relationships with external agency partners ensuring briefs are on strategy and campaign development is furthering business and brand objectives of Atlantic LotteryManage internal team of content creators including graphic designers and photographer/videographerDevelop and implement internal processes for briefing and workflow Show less

Seasoned freelance copywriter able to work on tight deadlines with experience writing for various industries and subject matter. Areas of specialization include:- Narrative development- Content (blogs, web copy, articles, social media, etc.)- Bios- Conceptual thinking/campaign development- Anything else that requires some word-love!

Halifax, Canada Area

• Develop and execute creative campaigns for national and international brands including cannabis, post-secondary, financial industry, government, tourism & destination marketing, economic development, and healthcare• Editor in Chief of HonestMoney.ca—content site for Atlantic credit unions. Wrote, edited, and produced over 150 unique content pieces and developed promotional strategy growing readership from zero to thousands of unique page views/month over 3 years. • Pitched, developed,… Show more • Develop and execute creative campaigns for national and international brands including cannabis, post-secondary, financial industry, government, tourism & destination marketing, economic development, and healthcare• Editor in Chief of HonestMoney.ca—content site for Atlantic credit unions. Wrote, edited, and produced over 150 unique content pieces and developed promotional strategy growing readership from zero to thousands of unique page views/month over 3 years. • Pitched, developed, produced, and promoted a 24-episode web series called Your Two Cents reaching national audiences and generating tens of thousands of organic and paid video views• Pitched, developed, and executed award-winning brand activation Lost Wallets. Campaign received millions of media impressions and was a top trending story on Canadian national news outlets• Clients include: Atlantic Credit Unions, Dalhousie University, Merck Animal Health, Organigram/Edison, Sobeys, YMCA, Nova Scotia Power, New Brunswick Power. Show less

Halifax, Ns

• Wrote copy for ads and marketing materials for international brands including Pebble Beach Golf Resort, Azamara Cruises, Miami Heat, and the United States National Park Service.• Produced copy for large-scale websites

Halifax, Ns

• Wrote and developed award-winning creative campaigns for large national telecommunications client, international tourism campaigns, alcohol brands, and more.• Wrote and developed international tourism campaign materials that contributed to a 6% increase in tourists

• Responsible for account management and creative development on numerous national accounts• Managed and oversaw the response to a large-scale crisis. Issues management resulted in positive brand sentiment.

• Supported communications activities including international media relations and copywriting for internal and external communication.• Launched and managed strategy and content for communications department Twitter account

Advanced Diploma, Public Relations

Ba, History