Melissa Hook

Melissa Hook Email and Phone Number

Integrated Marketing Executive @ WRTV
Indianapolis, IN, US
Melissa Hook's Location
Indianapolis, Indiana, United States, United States
About Melissa Hook

Connection is key to success. I strive to help people make their jobs easier by connecting them to those who can help with their initiatives, projects, and overall success! My goal is to create positive relationships with people. I have a wide and varied bank of marketable skills. I don’t fit into a simple box. With over 20 years of experience in media, marketing, publicity, promotion and solution-based problem solving, I welcome a challenge, and don’t shy away from hard work. And I’ll do it all between airings of my favorite bingeable shows and podcasts.

Melissa Hook's Current Company Details
WRTV

Wrtv

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Integrated Marketing Executive
Indianapolis, IN, US
Melissa Hook Work Experience Details
  • Wrtv
    Integrated Marketing Executive
    Wrtv
    Indianapolis, In, Us
  • Indiana Bureau Of Motor Vehicles
    Communications And Media Relations Director
    Indiana Bureau Of Motor Vehicles Jan 2022 - Present
    Indianapolis, In, Us
  • Allied Integrated Marketing
    Marketing/Promotions Representative
    Allied Integrated Marketing Jul 2004 - Present
    Hollywood, Ca, Us
    Manage promotions at events; manage movie screenings. Handle crowds of 200+ people, work with theater management and event organizers to reach goals set forth by the movie studios, provide information about each promotion or screening to the public, manage questions, issues, problems and complaints on-site (ex: when a screening has reached capacity and people have to be turned away). Write reports based on audience reaction and feedback, collect demographic information about the audience. Maintain productive local relationships between Allied and theater management, security companies, press and film festival members.
  • Spark Space Creatvie
    Social Media Marketing Specialist
    Spark Space Creatvie Aug 2020 - Jan 2022
    Social Media & Marketing SpecialistSpark Space Creative, LLC; Dayton, Ohio (remote)​January 2021 – Presento Marketing strategy; project management; client relations; social media managemento Secure multiple client contracts leading to over $50,000 in 8 monthso Secure business partnership with Google digital agency for several clients resulting in agency commissionso Management by Objectives (MBO) of tasks and projects with 3 designers as well as direct management of Marketing Support Specialisto Client relations - serve as point person for clients in marketing, social media, projects, requests for graphics and social media, brainstorming meetings, strategy ideas, ordering promotional materials, support for Facebook Live at eventso Daily communication and check-ins with clients (follow-up)o Field introductory client meetings, work to secure prospects as clientso Project Management software – researched, studied, learned project management software; taught it to the team, manage it, manage ongoing organization of all staff using ito Fill-in marketing responsibilities for a client with absence of Marketing department for 3 months- led to increase in social media followerso Fulfillment - work closely with local printer for high volume of print projects for several clientso Monthly Play Box- client’s monthly mailing to 2,000+ preschool children - sourcing items, meetings with client team members to plan for monthly materials, manage Play Box project each month, keep projects on track to ensure they are mailed on time and received in homes, work with print partner to ensure fulfillment each month of boxes and 6 print materialso Secured promotional and outreach items for 3 clientso Meetings to collaborate, initiate ideas for design and other support for each projecto All of the above, and Social Media Specialist duties
  • Booth Tarkington Civic Theatre
    Marketing & Events Manager
    Booth Tarkington Civic Theatre Mar 2015 - Dec 2020
    Carmel, In, Us
    Marketing & Events ManagerBooth Tarkington Civic Theatre; Carmel, Indiana​March 2015 – November 2020o Developed and managed Civic Theatre brand; executed annual marketing strategy; represented the theatre as a spokesperson to media and community partners; created and oversaw fundraising events; secured and managed sponsorshipso Secured $50,000+ in sponsorships each seasono Developed and maintained relationships with local executives to secure sponsorshipso Designed sponsorship campaign including investment levels and benefit fulfillmento Forecasted and managed marketing & events budget – brought in revenue to pay for the budget with small fundraisers and campaigns year-roundo Negotiated with agencies, advertisers and other organizations to develop partnerships resulting in cost reduction for serviceso Worked with creative partner agency to develop look and branding of season assets, looks specific to individual shows, education department campaigns, advertising and moreo Created advertising strategy for each season; invested in advertising placemento Met financial budget goals of revenue through marketing & eventso Directed, created and produced video and photo projects with outside vendorso Managed the planning and execution of Civic’s largest annual fundraiser for education. Resulted in doubling attendance two years in a row, and a continued growth in funds raised by between 58-62% per yearo Cultivated community relationships to create partnershipso Managed Group Sales Manager, and group sales programo Curated and managed content for 10 social media platformso Managed development of two iterations of civictheatre.org over three yearso Created opportunities for non-traditional revenueo Co-managed annual Day of Giving campaign- met goal of over $20,000 three years in a rowo Assisted Development Director with planned giving campaigno Developed and implemented grass roots marketing efforts
  • Indy Boomer Tv, Radio & Magazine
    Marketing/Communication/Sales
    Indy Boomer Tv, Radio & Magazine Jan 2015 - Jul 2018
    Marketing DirectorIndy Boomer TV/Radio/Magazine (Lifestyle Indy); Indianapolis, Indiana​January 2015– June 2018o Managed marketing efforts and sales accountso Meet with prospective advertisers and sponsorso Create ad packages to present and sell to prospectso Manage social media for Indy Boomero Design and send weekly newslettero Contest fulfillmento Create branding to use in marketing & sales materials
  • Carpe Diem Learning Systems
    Outreach Coordinator
    Carpe Diem Learning Systems Dec 2014 - Mar 2015
    Carpe Diem Schools are tuition-free charter schools, educating 6 – 12th grade students using a proprietary blended learning model of digital curriculum plus high quality, personalized instruction and high expectations. Carpe Diem Schools provide students and parents with a high performance option to traditional schools, based on the successful educational model of the first Carpe Diem school, in Yuma, Arizona. Carpe Diem–Meridian, open since August of 2012, was the first Carpe Diem Indiana school. Two more Indianapolis area schools will open in the fall of 2015.
  • Lin Media
    Event & Communication Coordinator
    Lin Media Oct 2005 - Jul 2014
    Austin, Tx, Us
    Manage PR/events and all off-air promotions. Build and maintain relationships with numerous organizations with an end result of successful events, contests, promotions and initiatives.Implementation of contests, promotions and partnerships surrounding events associated with Super Bowl XLVI. Develop and maintain working relationships with numerous organizations in the Central Indiana area to create successful partnerships for events. Build awareness to each organization's cause and objective. Examples: The American Heart Association (Go Red for Women, Heart of Gold Ball); Salvation Army (WISH Tree campaign: Tree of Lights kick-off, celebrity bell-ringing, toy collection at Colts game, Toy Shop); Prevail’s Annual Gala; Dick Lugar Health and Fitness Festival; The Greater Indianapolis Chamber of Commerce's Hob Nob; 97.1 Hank FM's Advantage Health Sky Concert. Collaborated in development and implementation of the search for The Face of MyINDY-TV; coordinated and executed casting calls, audition rounds, and live reveal show. Manage interaction, daily work responsibilities, appearance schedule and online content for The Face of MyINDY-TV.Increased page views on Facebook by incorporating engaging content and giveaways. Contribute to booking guests and creating segment ideas for Indy Style on WISH-TV; guest relations; execute contests, set-preparation and flow of segments during the show. Coordinated and executed The Indy Style Mayor’s Family Bike Ride at Garfield Park with Indy Parks, the Mayor’s Office, The David S. Moore Foundation and Gray Goat Sports. Recruit, hire and manage all interns for Indy Style and the Creative Services Department.Maintain relationships with local media, including radio stations, print publications and on-line magazines, for partnerships on events, public relations and cross-promotion with all Indianapolis LIN entities and brands. (24-Hour News 8, The Face of MyINDY-TV and Indy Style).
  • Cinema Grill
    Server
    Cinema Grill 2005 - 2009
  • The Picture People
    Store Manager
    The Picture People Sep 2004 - Oct 2005
    Plano, Tx, Us
    Managed store operations for retail portrait studio, managing the business of the studio to maintain its Top 50 status. Recruited, hired, evaluated, fired, coached and developed staff to higher levels of productivity. Provided highest level of customer service, handling all customer concerns.Effectively regained customers who had previous poor experiences at two Indianapolis locations. Developed working relationships with mall marketing office and other mall merchants to cross promote special events. Successfully managed labor to decrease over-expenditures.
  • Wens & Wyxb Fm
    Promotion Director
    Wens & Wyxb Fm Apr 2003 - Jul 2004
    Planned and executed station promotions for a national leader in radio broadcasting. Developed relationships with local media, local and national organizations to create and support promotions. Wrote press releases. Chaired weekly meetings with other station departments. Maintained annual budget for both radio stations. Co-managed staff of up to 15 promotion assistants and 20+ interns. Assisted in planning and executing two successful Radiothons with WISH-TV to support Riley Hospital for Children.Created a local televised promotion to successfully raise awareness for the American Heart Association’s Go Red for Women national event.Coordinated Wank & O’Brien’s 97 cent gas giveaway which had wide coverage on evening news casts on all major Indianapolis television stations.Participated in the planning and coordination of two Sky Concerts with city officials and WISH-TV.
  • Wens & Wyxb Fm
    Assistant Promotion Director
    Wens & Wyxb Fm Apr 2002 - Apr 2003
    Assisted Promotion Director in above activities, worked with sales department to schedule and plan details for remotes and appearances, mentored interns. Teched station remotes and appearances.Promotion Assistant WENS, WYXB & WNOU FM (7/2001 – 4/2002)Worked with other promotions staff in set-up, execution and clean-up of radio station events and public appearances, provided promotion and contest information to the public at these appearances, participated in weekly staff meetings, assisted in various aspects of promotion director’s responsibilities. Air Personality (7/2001 – 7/2004)Dee-jayed weekend on-air shifts, ran the board for station appearances and remotes.
  • Emmis Communications
    On-Air Personality
    Emmis Communications Jul 2001 - Jul 2004
    Indianapolis, In, Us
  • Rca Tennis Championships
    Receptionist
    Rca Tennis Championships 2001 - 2001
  • Bristol Broadcasting
    On-Air Personality/Promotions Director
    Bristol Broadcasting 1998 - 2000
    Us
    On-air personality- middays & weekends, in charge of all promotions for two stations. My first full-time job out of college.

Melissa Hook Education Details

  • Milligan College; East Tennessee
    Milligan College; East Tennessee
    Communications-Public Relations

Frequently Asked Questions about Melissa Hook

What company does Melissa Hook work for?

Melissa Hook works for Wrtv

What is Melissa Hook's role at the current company?

Melissa Hook's current role is Integrated Marketing Executive.

What schools did Melissa Hook attend?

Melissa Hook attended Milligan College; East Tennessee.

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