Melia Mcfarland Email & Phone Number

Arlington, Tx, Us

Utrecht, Nl

• Produce, edit and share informative and engaging content across all platforms, including email, tripsource.com, blog posts, social media, Terminus ads, competitive assessments, sales materials and the marketing toolkit, which contains videos, collateral, banner ads and user guides.• Develop, execute and manage traveler and client communications strategies (B2C & B2B2C), deliver on global marketing campaigns, support sales and marketing teams, and source materials for trade show events. • Work cross-functionally with global marketing and sales/account management teams, as well as product planning and delivery, to ensure TripSource positioning, branding and messaging are consistently represented.• Responsible for traveler and client enablement, as well as the execution of product marketing programs and product feature launches, that support the team's goals to grow TripSource adoption and retention. • Created and managed the communications launch plan for the global TripSource app redesign campaign, with specific focus on the enhancement of the user experience.• Manage creative agencies and other vendors to successfully deliver product launches and various marketing materials; lead one direct report who is responsible for training, internal communications and reporting.

Sorted was founded in 2020 during my furlough from the travel industry due to COVID. I have always had a passion for working with seniors, and I saw the need for a service that could help families handle life's transitions, while providing compassionate understanding and a listening ear. We help families sort through the details so they can focus on what matters most by assisting with move plans, organizing, downsizing, packing, unpacking and aging in place.

Irving, Tx, Us

• Responsible for the strategy, content development, execution and analysis of TXU Energy’s renewal and engagement email communications to over 3 million customers, with the goal of extending customer lifetime value and building loyalty for the TXU Energy brand.• Identified new email and marketing automation opportunities based on user behavior and overall customer experience; defined list segmentation, content personalization and testing structures, and monitored data performance to direct future strategies and determine success and long-term viability.• Collaborated with Brand, Consumer Insights and Customer Marketing counterparts to plan, develop and optimize integrated, cross-channel marketing offers and engagement campaigns. Managed external agency relationships to achieve desired creative direction.• Developed digital marketing strategy and customer journey mapping for email programs – using IBM’s Watson Marketing Cloud (Silverpop) and Salesforce – to drive retention and generate demand in order to limit losses and achieve quantifiable revenue goals.• Created email reporting dashboards in Tableau to efficiently review campaign analytics and keyperformance indicators (KPIs) in order to provide actionable insights and recommendations, and to deliver continuous improvements to email programs.• Leveraged principles of design thinking to define, conceptualize and implement multichannel targeted campaigns to achieve annual growth objectives.

Southlake, Texas, Us

• Recruited to manage global, company-wide internal communications to inform, educate and engage Sabre’s 10,000+ employees.• Collaborated closely with leaders and internal business partners – including Human Resources, Corporate Social Responsibility and Legal – to create marketing strategies that bolstered the roll out of new programs that directly aligned with the company's strategic vision.• Developed and executed global campaigns and other company-wide initiatives that supported business objectives, enhanced the Sabre brand and drove employee engagement.• Established internal communication processes that provided clear direction on how to best communicate across the organization and ensure business continuity. • Maintained the corporate intranet on SharePoint, including daily management – writing, editing and publishing targeted, relevant content – and defining a longer-term strategy.• Crafted and distributed multi-channel communications for the $411 million acquisition and close of Abacus International, the leading global distribution system (GDS) in the Asia-Pacific region, serving more than 100,000 travel agents across 59 markets.

Dallas, Tx, Us

• Created marketing campaigns and facilitated activities to increase interaction across DASH (Service Now) online communities and build awareness of the platform’s social networking and knowledge sharing capabilities.• Recommended content integration and packaging solutions to ensure content was produced within established information architecture and taxonomy and distributed through available vehicles.• Developed a long-term strategy and defined best practices for the implementation of gamification within DASH, including levels, badges and leaderboards.• Analyzed and coordinated diverse resources from internal departments and external partners to maximize assistance, recognize and identify concerns, and evaluate issues to correctly state a problem and develop suggested solutions. • Monitored online community and knowledge projects for effectiveness and proposed improvements based on research derived from environmental factors, metrics, usage reports and user feedback.

Southlake, Texas, Us

• Coordinated and managed cross-functional teams – including more than 30 employees – to deliver strategic marketing communications and integrated campaigns that were effective in targeted markets.• Created strategic communication plans to engage current and prospective partners, sales teams, and the online travel agency (OTA) and developer segments – including meta, social and retail.• Increased product sales, adoption and usage rates through scalable marketing programs, launch support and paid search.• Planned, developed and executed a content roadmap that drove awareness and engagement, including infographics, videos, blogs, collateral pieces, email blasts and social posts. • Owned global social media strategies and channels for the Sabre Travel Network (TN) brand, defined key metrics and reported on the impact of campaigns. Increased TN's social media following by 175% on Twitter, 220% on Facebook, 340% on YouTube and video views increased 215% from the previous year.

Southlake, Texas, Us

• Collaborated with product and segment owners to plan, develop and implement complex global marketing campaigns, and efficiently drive them to completion.• Managed global social media strategies and channels, including Facebook, Twitter, LinkedIn, Google+ and YouTube, for the Sabre Travel Network brand. Coordinated paid campaigns for Sabre Dev Studio and Sabre Red Mobile Workspace.• Led a team of eight designers and writers in the development and launch of a new global communication vehicle, the QuickNews Blog.• Increased SEO visibility for SabreTravelNetwork.com, the QuickNews Blog and individual videos on the Sabre Travel Network YouTube channel.• Wrote copy for collateral pieces, blogs, marketing emails, video scripts and ads that leveraged consistency, met regional needs and reached a global audience of more than 425,000 travel agents.

Fort Worth, Tx, Us

• Managed all communications on behalf of the Credit Union. Responsibilities included developing website content, writing ad copy and articles, providing research and editorial support, and ensuring that all projects were technically accurate and consistent with the goals and objectives of EECU. • Analyzed communication and social media trends, and recommended strategic action items to senior management.• Cultivated and maintained relationships with marketing vendors and creative agencies.• Worked with management to implement effective and efficient communication strategies, and interacted with all levels of associates to develop innovative solutions that ensured projects, both internal and external, were completed within strict deadlines. • Provided commercial scripts, radio ad copy and event speeches intended for large, diverse audiences.• Developed quarterly member newsletters distributed online and in branches. Specific responsibilities included writing and editing articles, managing elements of layout and design, and overseeing the senior management approval process.

Fort Worth, Tx, Us

• Developed curriculum and presentations that encouraged forward thinking and new ideas.• Evaluated the effectiveness of course materials and adjusted objectives and plans as needed to enhance overall understanding. • Created a simplified system to organize and track students' grades and attendance. • Prepared in-class and out-of-class assignments, which correlated highly with lesson plans and web-based supplemental materials. • Collaborated with faculty and students to develop experiential ways to both teach and learn the essential skills of writing.

Us

• Evaluated communication processes and recommended creative solutions in order to streamline and make them more efficient. • Prepared and edited both internal and external correspondence, memoranda, newsletters and press releases, as well as calendar copy and other materials for publication. • Worked with various departments in order to compile written communication for monthly newsletters and website updates.• Handled all international communication regarding book publications, image reproductions and payment of fees. • Maintained up-to-date press lists in computer database.

Ma, English

Ba, English, Psychology