Melissa Baroni Email & Phone Number

Detroit, Mi, Us

Rockville, Maryland, Us

St. Louis, Mo, Us

Saint Louis, Mo, Us

Saint Louis, Mo, Us

Austin, Texas, Us

Austin, Texas, Us

Commerce Township, Michigan, Us

Manage the proprietary SEO process for local and nationwide SMBs by continually researching and implementing best practices, industry trends, and algorithm updates to optimize for organicsearches.• Increase domain authority for pre- and newly established businesses from 9% to 1200%, increasing organic search traffic from 27% to 490%, with an average of 220%.• Amplify organic keyword ranking searches from 51% to 1350% and decrease cost-per-acquisition for search conversions from 32% to 63%, creating a low-cost/high-results customer-buildingsolution.• Employ a wide range of digital marketing tools, including Moz, Screaming Frog, SEO PowerSuite, Google Analytics, Google Tag Manager, Google PageSpeed Insights, Google Structured DataTesting Tool, and more to ensure optimal online visibility for client sites.• Partner with internal and freelance specialists in content, web development, paid search, and social media to deliver expert-level, results-driven SEO promotion to our clients.• Utilize an array of content management systems such as WordPress, Drupal, and Umbraco to modify a business’ existing website without having to rebuild from scratch, saving the client valuable time and money.

Commerce Township, Michigan, Us

Supervised a team of five in the strategic management of more than 800 comprehensive online marketing programs, delivering SEO, SMO, email marketing, web development, and graphic/printdesign tasks for small business clients.• Leveraged project management software to streamline production processes that included more than 70 interdependent tasks.• Tracked changes in the web marketing landscape to ensure the implementation of cutting-edge technologies and industry online marketing best practices to develop a strategic platform, driving revenue growth and ensuring market relevancy.• Interviewed, selected, and trained new hires in all facets of marketing programs, and performed skill assessments to determine which tasks best suited their skillsets, resulting in an efficient and enabling influx of new talent and capabilities.• Delegated responsibilities amongst team members to facilitate a work culture promoting cross-training, load-balancing, and advancement opportunity.

Developed and executed marketing plans for small businesses by utilizing online marketing tools, including social media, blogs, and website content to build sustaining relationships.• Engaged clients’ customers by creating and administering social media presences on Facebook, Twitter, and LinkedIn, reporting from listener and engager roles to give clients new perspectives derived from the voice of their customers.• Consulted with clients, conducting interviews, gathering content, and establishing purpose to revise client web and blog copy.• Edited and maintained websites constructed on the WordPress CMS framework, as well as implemented custom HTML and CSS stylization.

Plymouth, Mi, Us

• Spearheaded sales operations at the 2008 and 2009 PAX video game trade shows, which resulted in total sales of $15K+ during two periods of 2.5 days each through streamlining the sales process, directing the development and implementation of a custom POS application, and reconciling all transactions as well as providing logistical support before, during, and after the show.• Coordinated with the e-commerce team to devise a daily fraud process that saved Stardock thousands of dollars in chargebacks and lost product every month.• Composed copy for mass customer support emails, FAQs, and forum bulletins, adding and editing product descriptions and coupon codes in the online store database as needed for promotions and other daily e-commerce operations.• Created the process for administering a new employee benefits program and solely maintained the program for six months in addition to normal job duties.• Increased quality and efficiency of consumer sales support by transitioning the system through which customer emails were processed from a generic POP3 email client to the Kayako eSupport client. This transition also allowed the consumer sales support and technical support teams to work more closely on the entire customer support experience.

Providence, Rhode Island, Us

• Promoted to Lead Banker after three months without any prior banking experience.• Selected as Loan Champion for having quickly acquired a superior knowledge of home equity products.• Recognized for consistently exceeding customer expectations by solving problems in a timely and professional manner.• Consistently ranked in the top 25% of bankers in the region by achieving personal and team sales goals.• Appointed ATM custodian after exhibiting the ability to handle and reconcile large amounts of cash.

Secaucus, Nj, Us

• Consistently met or surpassed sales and Key Performance Indicators in a fast-paced, high-volume store with $1M+ in yearly sales.• Decreased store shrinkage by more than half in fiscal year 2005 from the previous year.