Mela Cabrera Email & Phone Number

Asunción, Paraguay

As Executive Creative Director at Neuralgenius, I spearhead the creative vision for groundbreaking projects in augmented reality, virtual reality, and web experiences. My role encompasses a multifaceted approach, including:- Creative Leadership: Overseeing the entire creative process, from concept development to final execution.- Art Direction: Guiding the aesthetic and artistic direction of projects, ensuring visual consistency and impact.- Project Management:… Show more As Executive Creative Director at Neuralgenius, I spearhead the creative vision for groundbreaking projects in augmented reality, virtual reality, and web experiences. My role encompasses a multifaceted approach, including:- Creative Leadership: Overseeing the entire creative process, from concept development to final execution.- Art Direction: Guiding the aesthetic and artistic direction of projects, ensuring visual consistency and impact.- Project Management: Managing project timelines, budgets, and resources, while collaborating closely with stakeholders and vendors.- Talent Cultivation: Building and leading high-performing project teams, fostering a collaborative and innovative environment.- Industry Thought Leadership: Sharing expertise through speaking engagements and thought leadership contributions. Show less

Montevideo, Uruguay

Creative copywriting and experiences creator for brands mostly in North & Central America and Caribbean such as Coca Cola, Johnnie Walker, HBO and HBO Max, Game of Thrones, The Walking Dead, Bacardi, Coors, Meta, Snapchat, Nike, Tiffany's, Walmart, Starbucks, Forbes, PlayStation, Acura, Disney, L'Oreal, Lancôme, Michelob Ultra, Samsung, Riot Games (Valorant and League of Legends Wild Rift), and artists such as J Balvin, Ricky Martin, Lunay, Pepe Aguilar among others.I worked on projects… Show more Creative copywriting and experiences creator for brands mostly in North & Central America and Caribbean such as Coca Cola, Johnnie Walker, HBO and HBO Max, Game of Thrones, The Walking Dead, Bacardi, Coors, Meta, Snapchat, Nike, Tiffany's, Walmart, Starbucks, Forbes, PlayStation, Acura, Disney, L'Oreal, Lancôme, Michelob Ultra, Samsung, Riot Games (Valorant and League of Legends Wild Rift), and artists such as J Balvin, Ricky Martin, Lunay, Pepe Aguilar among others.I worked on projects and solutions highly focused on Mixed Realities experiences and innovation regarding other technologies and platforms, such as WebGL, UX Writing and IoT applied to world class brands and global campaigns. Show less

Montevideo, Uruguay

Digital Creative for Beko, Benelli, Yumbo, Cabal and Yerba Canarias.Designing, copywriting and planning.

Asunción, Paraguay.

ENGLISHEverything music, used to be a webzine, currently on stand by. Will be back.ESPAÑOLSupo ser un webzine sobre música, actualmente en pausa. Volveremos.

Asunción, Paraguay

Print magazine about fashion, luxury & entertainment. Monthly editions.Revista mensual impresa de actualidad, moda y entretenimiento

Asunción, Paraguay

Develop content strategies for the TV show Mba'eichapa and the radio station PALMA FM (Freelance)

Asunción, Paraguay

* Deliver senior-level counsel externally, working with team leaders internally, and contribute to the growth and general health of a series of accounts. * Responsible for contributing to the the growth and stability of Lupeº Publicis as a whole; focused on the big picture and developing a forward-thinking planning at a master brand level and within the Lupeº Publicis client portfolio as a whole.* Collaborate proactively with the leaders of other departments, Creative, Planning and… Show more * Deliver senior-level counsel externally, working with team leaders internally, and contribute to the growth and general health of a series of accounts. * Responsible for contributing to the the growth and stability of Lupeº Publicis as a whole; focused on the big picture and developing a forward-thinking planning at a master brand level and within the Lupeº Publicis client portfolio as a whole.* Collaborate proactively with the leaders of other departments, Creative, Planning and Strategy, to improve client deliverables, process, and output.Project Manager for three crossmedia content projects; currently 2 TV shows and an tourism-related app.Project #1 - Mba'eichapa: Webshow-style TV show about tourism, declared of cultural interest by the National Tourism Secretary - https://www.facebook.com/mbaeichapapy/Project #2 - Mandiorama: Radio + TV show, with an app on it's way - https://www.facebook.com/mandioramaProject #3 - StayPy: Tourism related app at a 1.0 version, that works with small and independent hotels and hostels in Paraguay, currently managing all of their reservations and customer service, working alongside with Mba'eichapa with the dream of disrupting tourism in Paraguay.Currently developing a fourth crossmedia content project, more information TBAAlso, since July 2016, co-creating and leading the Bamboo project, an internal startup recruiter/incubator/accelerator for TEXO Group - https://www.youtube.com/watch?v=9xbHTTgCHNk Show less

Asunción, Paraguay

Working side to side with the brand managers, creating campaigns, developing concepts, developing short, mid and long term projects for::- Sudameris Bank- IRIS SAIC (for the brands Matiris, Pinoleche, and Zitron)- La Quesería

New York, New York, United States

This hostel is now closed due to a fire incident. I developed the brand, the logo and all the online communication strategy for the hostel. Also worked as a Guest Assistant, checking people in, taking care of every little detail in the hostel, cleaning, and making sure all the guests were comfortable and enjoying their stay.

Asuncion, Paraguay

Social Media Marketing Strategies Development and Application for several brands.

New York, New York, United States

Responsible for monitoring the brand online, and developing a communications and social media marketing strategies in the Marketing and Branding Department. Internship.

Asunción, Paraguay

Responsible of the online presence of the brands Pilsen, Banco Familiar and Brahma.

Creative Copywriting for various brands; Palermo, Budweiser, Pulp, among others

Paraguay

Junior Creative for several brands from La Caoba company (DarkDog, Henkell, Antonio Amatto, Ottimo) Interbanco and Nivea.

Asunción, Paraguay

Content development for 3 different shows, including my own.

Bachelor Of Arts - Ba, Economics

Advanced Project Management

- Converting Strategy into Action - Leadership for Strategic Execution - Executing Complex Programs - Project Innovation Through Design.

Diploma Of Education, Creative Writing And Art Direction

Bachelor Of Arts - Ba, Marketing

Bachelor Of Arts - Ba, Communication And Media Studies

"Technology To Serve The Brands (The People)", Commercial And Advertising Art

8 week course on how to put the internet and technology, along with advertising, to the benefit of the costumers and users