Marketing Team Lead
Current• Develop and executed digital marketing strategies.• Support in the execution of online and in-person events by managing communications, logistics, marketing, and design.• Manage and optimize paid campaigns on Google and Meta platforms to maximize ROI.• Monitor and analyze key performance metrics across all digital marketing channels, providing regular performance updates and making data-driven recommendations for optimization.• Ensured the company's website reflects brand identity and effectively communicates offerings, leading to improved user experience and increased customer satisfaction.• Collaborate with the tech and creative team to develop engaging digital assets aligned with brand guidelines and resonates with target audiences.• Develop website updates and audits and implement changes for best SEO practices on pages and posts.• Create digital and traditional marketing materials and events to support marketing efforts.• Managed and track marketing spending for digital advertisement.