Melissa Sanchez Garcia Email & Phone Number

Bogotá, Distrito Capital, Colombia

LEADERSHIP:-Establish 3-year career development plans with each team member and provide continuous mentorship.-Lead a team of LATAM Retail Suppliers (Mountain/Nature and Running/Racket Universes). -Recruit (internally and externally) Retail Suppliers.-Transmit skills and generate autonomy.-Encourage Decathlon's values and company culture.SUPPLY:>Guarantee the profitable growth of the products’ offer in LATAM and USA.>Build, validate, reference and create purchase orders for LATAM and USA seasons offer guaranteeing profitable products (budget of €50.422.516).>Estimate sales forecast (Latam Countries) and purchase forecast (Production).>Create and execute the distribution strategies of 600+ models for all universes in order to guarantee stock availability in all stores & warehouses across LATAM and USA.>Create and encourage the team to ensure the KPI’s for sales (quantities & turnover), DVS, average selling price, service rate, shortage rate, and availability agreed at the beginning of the season.>Work as a team with the supply teams in Colombia, Mexico and Chile to define the commercial priorities to be satisfied (availability, margin, etc).>Negotiate shipment dates with more than 50 suppliers worldwide in order to buy yearly components for all 600+ models.KEY ACHIEVEMENTS:First Team Leader of Decathlon Latam (with exception of the Founders) to build their own team (interviewing, hiring, onboarding, and training).Increased the service rate of running, racket, and equestrian sports from 50% to 80% within 7 months.Exceeded 2022 turnover KPI for racket sports +7pp vs. projected.Improved the availability rate in LATAM for Mountain Autumn winter Universe from 56% to 89%.Reduced the DVS (stock lifetime) in 100 days for Horse riding. Became the Subject Matter Expert for SAP (transactions ZEM 01, ZMD 04, and ZEM 00), and was responsible for training all retail suppliers of Latin America & USA.Became Product Trainer for horse riding offer in LATAM.

Bogotá, Distrito Capital, Colombia

Bogotá D.C., Colombia

-Establish and develop consumer centric relationships to introduce new product category (IQOS) tothe marketplace-Acquire and generate new leads from cold by approaching people on the street, in events, and insmoking areas-Acquire more business and referrals from clients by proactively checking in with them and ensuringtheir satisfaction in order to develop the relationship-Resolve customer service issues to ensure a positive consumer experience with the brand anddeviceKey Achievement:-Placed in the top 5 sales agents in my team for 2 months consecutively-Hit sales targets (15 sales of IQOS) every month without fail

Barcelona Y Alrededores, España

-Prepare briefings for our creative agency partner (Ogilvy) for the development of advertisements-Create briefings for our media agency partner (UM) to publish online advertising campaigns-Review and recommend improvements for paid media and email marketing campaigns-Evaluate campaign performance and recommend areas for improvement.Key Achievements: -Increased e-commerce sales during Black Friday 30% above the estimate-Implemented a campaign calendar to ensure that marketing & retail were aligned on objectives-Participated in selection of new advertising agency

Colombia

Brand THERMO KING-Prepare and track purchase order from LAR North District dealers-Create weekly and monthly sales forecasts according to the needs of the dealers in LATAM-Plan, organize, and develop events-Research and analyze the market to estimate the market for specific products in certain areas.Key Achievements-Standardized the purchase order process

Master'S Degree, Direccion De Markering Y Gestion Comercial

Curso Básico De Marketing Digital, Marketing

Administradora De Negocios Internacionales

Programa De Formacion De Profesionales