Melih Bahar Email & Phone Number

Tel Aviv District, Israel

- Managing, optimizing, and maximizing ROI on Google Ads, Facebook Ads and other major PPC marketing platforms.- Identifying new opportunities, planning, testing, and implementing new customer acquisition PPC channels.- Ensuring PPC marketing campaigns are up and optimized according to best practice guidelines. Keeping up to date with the latest industry trends- Applying A/B testing methodologies with multiple messaging & creatives and landing pages on an ongoing basis.

• Managing clients all online activities in relations to branding, digital advertising and web development.• Creating PPC campaigns in various ad platforms including Google, Facebook, Instagram, Twitter, LinkedIn and Reddit.• Building ecommerce websites for S2M and startups in Shopify, Wordpress, Webflow and Magento.• Planning and executing personalized email campaigns in different languages with custom triggers and segmentations.

• Built and maintaining haypak.com.tr and haypak.com ecommerce websites• Planning and executing all web, SEO/SEM, marketing database, email, social media, ppc and display advertising campaigns.

Tel Aviv Area, Israel

• Managed and executed CRM communication of several online gaming brands, acrossdifferent communication channels including applications, emails, SMS and onsitemessage center.• Prepared HTML templates and deploying it in the different CRM email and William Hillapplications systems.• Designed layouts and developing custom, cross-platform compatible templates usingHTML, CSS and Javascript.

• Managed email campaigns from start to finish, including planning, creating, testing, evaluating, and reporting.• Segmented subscribers lists and personalizing emails based on recipients' interests and needs.• Managed trigger email campaigns throughout the customer lifecycle to maximise sales. A/B Testing on various email campaigns to establish the most effective.• Designed email layouts and developing custom, cross-platform compatible email templates using HTML, CSS and Javascript.

• Worked with marketing and sales departments to create promotions.• Developed and launched discounts, samples, gifts, rebates, coupons, sweepstakes, and contests. Determining budget, length and timing of promotions.• Used site banners, emails, sms, site notifications and social media sites (LinkedIn, Twitter, and Facebook) to promote discounts and coupons.• Coordinated staff members who create and deliver ads. Review, approve, and revise all the copy that is used in these channels.

• Planned strategy for buying digital media spaces.• Identified the target audience for media campaigns and negotiated with media sales companies to obtain the best rates and most appropriate media spaces in online.• Purchased online traffic in impressions, clicks and leads from various Turkish, Japanese and Polish digital media companies. Monitored the effectiveness of the campaigns and optimized them.• Cooperated with PPC managers in targeted advertisements such as search tool ads in Google and Facebook ads.

Bachelor'S Degree, Communication, General

Diplôme, Sciences