Melih Basaran, Mba Email & Phone Number

Istanbul, Turkey

Istanbul, Türkiye

Hopi is a mobile retail platform that integrates leading consumer brands, providing personalized content that allows customers to earn loyalty points from marketing campaigns. 18 million downloads, 300 different brand partnerships. Hopi is part of Boyner Group.

Istanbul, Türkiye

• https://gastroclub.com.tr/https://www.gastropay.com.tr/
• Leading marketing, business development, partnerships functions of GastroClub.
• Managing relationships with over 20 B2B clients, such as banks, insurance companies etc.
• Managing partnerships, campaigns with over 100 brands
• Managing Visa Europe’s campaigns and partnerships for commercial&premium segments
• Launched MyVisa project for Visa Europe from scratch.

• BiSU is a tech company that specialize on water and grocery delivery. We are bringing up to date technology to the water industry since we are born in 2015 and we continue growing rapidly. (BiSU, Bi'market, BiRi(Fast.
• Reported to CCO and Co-Founders
• Responsible from Business Development, Growth, Trade Marketing, Corporate sales, all campaigns, Promotions, Partnerships, activity calendars, customer acquisition, customer retention, push notifications… Show more BiSU.
• Responsible from Business Development, Growth, Trade Marketing, Corporate sales, all campaigns, Promotions, Partnerships, activity calendars, customer acquisition, customer retention, push notifications, alternative.
• Developed go-to-market strategy, built the projects and day-to-day operation of BiSU's on-demand fast delivery service: BiSU Hizli Teslimat(Fast delivery)
• Developed and managed growth strategies

• https://www.fellasfoods.com.tr/Reported directly to the CEO&Co-FounderWas responsible from Marketing and E-commerce functions.Fellas is the No. 1 Protein Bar brand and also one of the leading healthy snack brand in.
• Managed and built marketing & e-commerce teams and also guided sales team.
• Rapid revenue growth in one year(700%)
• Responsible from marketing, e-commerce, digital marketing, brand mng, brand building, trade marketing, influencer… Show more https://www.fellasfoods.com.tr/Reported directly to the CEO&Co-FounderWas responsible from.
• Responsible from marketing, e-commerce, digital marketing, brand mng, brand building, trade marketing, influencer marketing, PL projects, new product development, packaging design etc. functions
• Launch of 6 different Granola SKU including Turkey’s first Protein Granola from scratch(idea, design, go to market etc.)

• Bidfood(Bidvest Group) is the largest foodservice company in the world outside North America( Over 12B USD revenue)Group Brand Manager & E-Commerce Lead (Dual Role)
• Responsible for illy, Monin, Bridor, Lambweston, own brands and also in charge of E-commerce management.
• Led all marketing and e-commerce functions(brand and category mng, trade marketing, digital, events, new business) of illy, Monin, Bridor, Lambweston, Boylan brands for Turkey and Cyprus

• Bidfood(Bidvest Group) is the largest foodservice company in the world outside North America( Over 12B USD revenue)
• Responsible for illy, Monin, Bridor, Lambweston, own brands and also in charge of E-commerce management.
• Led all marketing and e-commerce functions(brand and category mng, trade marketing, digital, events, new business) of illy, Monin, Bridor, Lambweston, Boylan brands for Turkey and Cyprus
• Managed all the brands annual profit targets by projecting annual sales… Show more Bidfood(Bidvest Group) is the largest foodservice company in the world outside North America( Over 12B USD revenue)
• Managed all the brands annual profit targets by projecting annual sales volume, preparing annual A&P budget.
• Being in communication with global HQ of brands for product and brand strategies.

Istanbul & Berlin

• 05.18-11.18 / Global Trade Marketing Executive (Project based, located in Berlin & Istanbul) 10.17-11.18 / Brand ManagerPelikan is a German manufacturer of fountain pens, school, writing, office and art equipment
• Responsible from all marketing and e-commerce functions of Pelikan, Peligom and Herlitz brands in Turkey.
• Reported to Global Head of Export Sales and Marketing.
• Led all marketing functions and activities of Pelikan, Herlitz, Peligom(Leader glue/adhesive brand in… Show more 05.18-11.18 / Global Trade Marketing Executive (Project based, located in Berlin & Istanbul) 10.17-11.18.
• Led all marketing functions and activities of Pelikan, Herlitz, Peligom(Leader glue/adhesive brand in Turkey) such as events, digital, product selection, pricing etc.
• Led “Global Trade Marketing Project” for New products such as new Colored pencils, bags, markers etc. (Ideas, creation with agencies, price negotiation)which will use for all over the World. (Created +30 different.

• Pelikan is a German manufacturer of fountain pens, school, writing, office and art equipment.
• Responsible from all marketing and e-commerce functions of Pelikan, Peligom and Herlitz brands in Turkey.
• Led all marketing functions and activities of Pelikan, Herlitz, Peligom(Leader glue/adhesive brand in Turkey) such as events, digital, product selection, pricing etc.
• Achieved %50 cost saving for existing made displays by changing suppliers.
• Responsible for establishing new… Show more Pelikan is a German manufacturer of fountain pens, school, writing, office and art equipment.
• Responsible for establishing new marketing, brand strategies and re-launch.

Worldwide

Travelled through all Europe + some parts of Asia (Volunteering projects)

Istanbul, Turkey

• Acted as an Assistant Brand Manager of Buzbag, Cumartesi and all imported wines and reported directly to Brand Manager and Marketing Manager
• Diageo is the world’s largest spirits seller, Diageo’s brands include Smirnoff, Johnnie Walker, Baileys and Guinness etc.
• Launched Cumartesi Sangrola(1st mixed drink which made in Turkey) and Buzbag Roze wines.
• Responsible for International Wine and Spirit academy(IWSA) website, social media, events and all marketing activities.
• Managed… Show more
• Managed all marketing activities of Buzbag, Cumartesi and Import wines (Adam, Antares, Echo Falls, Ruffino, Chateau Louivie..)

-Long and Foster (in New Jersey) > Marketing Intern(3 months)-Luxottica> Sales Operations Intern (6 months)-Tchibo > Sales & Trade Marketing Intern (6 months)

Mba - Master Of Business Administration (English), Gpa: 3.80/4 High Honors

Completed in 2 semesters (Normally 3 semesters) Final Project: Developing a Strategic Approach to Developing An On Demand Grocery Delivery.

Leadership Academy Of Business (L.A.M)

• Agile Leadership • Leadership&Coaching Skills • Crisis Management • Conflict Management • Strategic Thinking and Execution • Change.

Bachelor’S Degree, Business Administration And Economics