As a freelance strategist based in Istanbul, for the last seven years I contribute to Hogarth WW’s client projects and write insight reports on the localization of digital contents and cross-cultural implementations.

As a Strategist, my job was based on finding consumer insights and providing validated recommendations on how to improve advertisements' actionable creative ideas.I also wrote competition analysis reports of several brand categories addressed to "senior level" marketing communications executives. There I was pretty keen on working with pre- and post-test metrics and media usage data. Accomplished Consultancy Projects: • Unilever hair care, skin care and oral care categories. Alternative distribution channels, cross-media usage and advertising "tone of voice" recommendations. • Vodafone brand migration process from Telsim, and creative brand positioning / storytelling strategies for several niche target audiences.• Yapi Kredi retail banking products and payment systems in general, comparative competition analysis reports. • HSBC consumer loans and credit cards, creative advertising strategies. • Vestel Electronics home appliances, multiple-brands merchandising in new concept stores. • Reckitt Benckiser Calgonit, creative advertising strategies.• Danone Hayat spring water consumer insights on daily consumption trends and lifestyles. • Microsoft MSN Turkish online advertising market's dynamics. • Schüco International KG, Solar Energy Market in Turkey: Thermal and Photovoltaic usage, major players, trends and industry analysis.• De Agostini Publishing House's preliminary research before entering into Turkish market, detailed business planning consultancy on Turkish newspaper and magazine publishers, distribution networks, wholesale and retail channels, promotion campaigns etc.

As a freelance strategist based in Istanbul, for the last three years I contribute to Creative Culture’s client projects and write insight reports on the localization of digital contents and cross-cultural implementations.

For the last eight years, I work as an online researcher (Open-source intelligence OSINT) for advertising agencies and market research companies. I provide specific digital content and/or reports with competition analysis, cross-cultural insights for market entry or business expansion strategy.

Currently I teach three courses at Udemy:1) German for Engineers,2) German for Doctors,3) Advanced German Grammarhttps://www.udemy.com/user/ahmet-melih-cilga/

Currently I work as freelance “English-to-Turkish” subtitle translator for Visual Data Media Services and ZOO Digital; both are Netflix preferred vendors for text localization, and I solely translate Netflix licensed content.

Wunderman, a subsidiary of Young & Rubicam within WPP Group, is a middle-sized creative agency working for both "below- and above the line" campaigns of international and local advertisers. As a senior member of creative team, my responsibilities included the full life cycle of campaigns (from strategy and idea creation to production and post-evaluation).Accomplished Campaigns: • Altinyildız Textile: Design and production of printed materials, newspaper adverts and corporate web site.• Tekfen Group's Tekfen Tower and Taksim Residences: Design and production of all printed and online executions, adverts, promotional sales materials etc.• Phillip Morris: Brand positioning for a new cigarette to rival Tekel 2000.• Metro Group Markets: TV, print and outdoor advertising materials for Metro Cash & Carry, Praktiker and Real.

Yorum Publicis Europe Affiliate is both a significant local advertising agency and also a part of international Publicis Group. As a senior copywriter, my responsibilities included certain major advertising campaigns of following advertisers and brands: Eczacibasi Schwarzkopf, British Airways, United International Pictures, Red Bull, Koleksiyon Furniture, Balküpü Tea. We were also specialized in providing services to financial institutions and shopping malls. As a copywriter and "emerging" strategic planner, I was responsible for full marketing communications activities of Koçbank, Koç Lease, Koç Allianz Insurance, Metrocity and Olivium. From editing to Koçbank's annual reports to the launch campaign of Turkey's first individual pension fund, my experiences helped me understand basic dynamics of retail and corporate banking services.

Major projects: Below-the-line advertising and promotional campaigns, creative merchandising solutions for Coca-Cola, Procter & Gamble and Marsa KJS.