Melih Güney Email & Phone Number

İstanbul, Türkiye

• Developing marketing communication strategies in line with monthly and annual targets, implementing these strategies and following related activities,
• In determining the advertising, media, PR targets and ATL/BTL strategies within the scope of the annual communication plans of the institution, in the preparation of infrastructure works within the scope of these plans,
• In the creation and production of advertisements, printed materials and promotional materials of the institution in accordance with the integrity of the service and brand,
• Establishing relations with advertising agencies, PR companies, and other solution partners within the scope of integrated marketing communication, coordinating relations and controlling processes,
• In the preparation of the launch plans of new products and services and in the execution of all necessary integrated marketing communications,
• Developing the brand perception by carrying out the online reputation management of the institution in coordination with the solution partners,

İstanbul, Türkiye

I am trying to transfer the knowledge and experience I have gained to university students by giving Social Media Marketing courses at Istanbul Aydın University, Faculty of Communication, Department of New Media. In this process, while I teach them the dynamics of marketing, they offer me the opportunity to get to know the Z generation, which is full of.

Istanbul, Turkey

Contentplus Communication Consultancy is a company that I founded in April 2015 to provide consultancy to small and medium-sized businesses in the field of marketing and communication. Until today, I have tried to add value to the leading companies of our country by consulting in the field of marketing and communication, both part-time and periodically..

Istanbul, Turkey

• Developing and implementing marketing strategies in line with the monthly and annual targets set by my institution,
• Establishing and coordinating relations with solution partners within the scope of online marketing activities and controlling the processes,
• Creating campaigns for both social media advertising and search engine advertising within the scope of online advertising and managing the relevant campaigns within the framework of the determined budgets,
• Developing the social media accounts of the institution, to reach potential new users for the institution and to take actions that will increase the user experience,
• Delivering the campaigns created within the scope of e-mail marketing to the users and measuring the related works,
• Developing social media accounts (Facebook, Instagram, Twitter, Linkedin and Youtube) belonging to the institution, to reach potential new users for the institution and to take actions that will increase the user.

Istanbul, Turkey

• Establishing and coordinating relations with solution partners within the scope of integrated marketing communication and controlling the processes,
• Monitoring the new campaigns created in coordination with the sales teams throughout the process and ensuring that they are measured at the end of the campaign,
• Updating and developing the corporate websites in a way that strengthens the communication with the users,
• Determining the special promotional days, creating special campaigns for these days and creating special landing pages for these campaigns,
• Creating campaigns for both social media and search engine advertising within the scope of online advertising and managing the relevant campaigns within the framework of the determined budgets,
• Delivering the campaigns created within the scope of e-mail marketing to the users and measuring the related works,

Istanbul, Turkey

• Developing and implementing marketing strategies in line with the monthly and annual targets set by my institution,
• Establishing and coordinating relations with local and global agencies within the scope of sales coordination,
• In the preparation, follow-up and measurement of campaigns for market places that play an intermediary role in reaching the consumer, such as private shopping clubs and opportunity sites,
• Creating, updating and development of domestic and foreign websites and blogs to strengthen the institution's brand perception and communication with users.
• Creating campaigns for both social media advertising and search engine advertising within the scope of online advertising and managing the relevant campaigns within the framework of the determined budgets,
• Delivering the campaigns created within the scope of e-mail marketing to the users and measuring the related works,

Istanbul, Turkey

• Management of financial processes and the development of strategies towards these targets by determining monthly sales targets,
• Determining the special promotional days, creating special campaigns for these days and creating special landing pages for these campaigns,
• Creating, updating and development of e-commerce website and blogs to strengthen the institution's brand perception and communication with users.
• Developing the social media accounts of the institution, to reach potential new users for the institution and to take actions that will increase the user experience,
• In the preparation, follow-up and measurement of campaigns for market places that play an intermediary role in reaching the consumer, such as private shopping clubs and opportunity sites,
• Delivering the campaigns created within the scope of e-mail marketing to the users and measuring the related works,

Antalya, Turkey

Checking the stock levels with routine counts, compared the food and beverage cost rates with the budget, researching the reasons for the deviations and prepared reports.

Master Of Business Administration - Mba, Business Administration And Management, General, 3,92

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 2,52

Education record