I oversee the Marketing and Communications department to further grow P.I. Works’ global brand equity as a leader in the 5G Network Automation domain. Responsibilities include:- Develop and implement international marketing strategy - Manage investor relations and M&A processes; portray a strong image of P.I. Works brand to increase the market value of the company and to attract potential investors- Lead the C-Suite engagements with Tier 1 Service Providers worldwide- Organize participation to prominent industry events with strong representation to drive lead generation and brand awareness- Drive the product marketing function; activities include product rebranding, award applications, development of collaterals, demo content, white papers, success stories- Lead the analyst relations and market research practice; ensured P.I. Works’ recognition by GSMA, Gartner and Frost & Sullivan, Omdia.- Develop and execute the PR and social media strategy by working with agencies such as Businesswire, PR Newswire, FierceWireless, FastMode- Oversee the trademark and copyright related issues, ensuring P.I. Work brand elements are well protected.

Leading and signing off research and consulting work in the MEA regionLeading Turkey research & consulting practice at IDC and managing a team of local analystsSpokesperson for IDC Turkey as chief analyst

Leading IT Services, Cloud Computing and Software practices in Turkey in terms of research and consultingManaging / contributing to research & consulting projects in the Middle East and Africa regionA key member of the global cloud team as the MEA public cloud lead

Delivery of IT Services, Cloud Computing and Software practices through;Advisory services & consulting projectsThought leadership reportsIndustry trend analysisGo to market modelsCompetitive analysisMarket entry studiesStrategic PlanningKeynote delivery

Strategic planning and implementation, working with C-suite closelyMarket research and industry analysisGTM design and implementationSupporting preparation of quarterly board of directors report Strategic partnerships and alliances Contract negotiationMarket messaging

Tier 1/2 channel partner relationsChannel Marketing - Planning & implemetationROI trackingChannel program implementation (training, campaigns & promotions, rebate programs and other incentives)Channel operations (order management, advanced services, etc.)Contract managementAccount receivables tracking

Market research & trends analysisBusiness analysis & ad hoc reporting EMEA event marketing