Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences.• Led the digital engagement team, driving key initiatives to enhance user interaction and acquisition.• Created the vision and strategy for the Digital Engagement Product portfolio, guiding the development and optimization of key products, including the next best offer inbound product, push notifications, in-app messaging, web push, and web banners.• Designed and implemented comprehensive product processes that supported strategic formulation, continuous discovery, planning, and seamless delivery, while also empowering go-to-market teams.• Led critical processes that resulted in the company being recognized in Forrester's Cross-Channel Marketing Hubs Landscape report.

Massive Bio is an AI-driven platform connecting cancer patients and their oncologists to bio-pharmaceutical clinical trials that offer new, alternative, and targeted treatments to help create positive patient outcomes.• Synergy-AI Cancer Trial Finder, launched successfully, is an AI-integrated app and mobile technology that has reached +15K downloads, achieved a 4.6 app rating on app stores, and expanded to +9 countries, bringing patients in US, Europe, Israel, and Brazil easier access to clinical trials.• Physician App, launched successfully, is a trusted tool for physicians to review clinical trials and refer their patients, with over +650 physicians worldwide relying on it to make informed decisions.• The successful launch of the new Massive Bio website has allowed us to reach and empower over 100,000 cancer patients, revolutionizing their ability to discover, engage, and find their clinical trials.• Patient Platform, launched successfully, helps patients find the best clinical trial options by uploading and processing their medical records, boasting a remarkable monthly KPI conversion rate of %79.• Myelofibrosis App, launched successfully, is the first on the market to empower Myelofibrosis patients with access to novel treatment options going through FDA approvals, making it easier for them to navigate their medical journey.Responsibilities:• Hiring and building the product management team at Massive Bio.• Establishing product vision.• Leading and developing mobile apps, websites and AI products (Clinical Trial Matching).• Communicating and building relationships with customers, partners, and stakeholders.

Kassa is a venture-backed fintech startup• Leading the development of new payment integrations• Clearly defining Product Backlog items: writing functional requirements to drive changes and enhancements• Set-up and analyse A/B tests for new experimental features and business opportunities• Exploring data to find actionable insights and make product recommendations through funnels, cohort analyses, long-term trends, user segmentation• Managing strategic third-party relationships

Lead the development and management of platform capabilities for the digital payments, managing the product lifecycle including product design, creation of business and functional requirements, documentation, project management, and on-going product development

• Increased from 600K to 3M+ monthly active users• Launched Progressive Web App (PWA) • Launched Kolay Paketler on web platforms• Masterpass integration for non-login payment platforms• Increased 20% conversion rate in pack sales • Conducted A/B tests via Adobe Target• Conducted marketing campaigns via InsiderKey Responsibilities• Develop short-term, medium-term and long-term roadmaps • Drive end-to-end feature delivery: writing user stories with clear acceptance criteria, working with UX to create prototypes for usability testing and research, working with engineering, documentation, support, and marketing to deliver a quality product• Focus on features that help grow revenue, streamline operations and give more visibility and control to the different internal stakeholders and develop the KPIs • Run agile sprints to prioritize optimizations to build and launch, define requirements for developers, and gather assets and inputs from other teams• Work with data analytics team to set test parameters and success criteria and analyze results

• Worked as product owner in the growth of mobile app from 1M to 25M+ downloads and 3M to 9M+ monthly active users• Lead various new designs and UX simplification projects for mobile app and web app• Launched mobile application for Enterprise customers• Launched loyalty campaigns and gamification platform in mobile app• Launched mobile application for Fixed customers• Launched online sales platform for consumer customersKey Responsibilities• Product owner responsibilities within an agile team• Define, analyze and communicate product roadmap aligned with business objectives and supported by business cases, market research, customer data, and competitive analysis• Ensure the design and delivery of digital solutions are aligned with the digital strategy• Communicate and prioritize the product backlog for digital self-service initiatives and establish business acceptance criteria• Ensure Digital Self solutions deliver to defined outcomes and business benefits• Analyze data from web analytic tools to develop insights and recommendations for improving digital products and mobile apps.• Proactively communicate and collaborate with external and internal customers to analyze information needs and functional requirements and deliver the appropriate artifacts as needed

-Build measurement strategies that align with business objectives-Implementing Google Analytics for different businesses-Help clients interpret their analytics data in meaningful ways-Defining key performance indicators (KPI’s)-Configure various types of tracking metrics via Google Tag Manager-Creating dashboards and reports based on clients KPI’s (Klipfolio, Supermetrics)-Performing conversion rate optimisation analysis & A/B

-Responsible for analysing and reporting website dynamics through advanced analytics tools (Omniture, Google Analytics)-Identifying optimization opportunities and needs of these websites (Content and SEO)-Calculating and analysing call deflection monthly-Measuring and improving customer satisfaction (Net Promoter Score (NPS, e-NPS))-Working on increasing KPIs such as website traffic, NPS, call deflection,maximizing revenue through online channels-Generating and developing surveys, and reading customer verbatim regularly-Assisting user experience activities

Erendemir is a B2B company and it provides e-supply services.Erendemir works with various e-commerce sites such as hepsiburada,markafoni,limango.trendyol..I was responsible for:-Managing XML panel-Conducting marketing research-Making agreement with new customers-Assisting in campaigns preparations

-Analysing customer needs and providing creative website design in terms of their sectors-Co-working with the software developer to decide which platform will be used for the website-Website content management