Melih Taskin Email & Phone Number

Istanbul, Istanbul, TR

• Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences.
• Led the digital engagement team, driving key initiatives to enhance user interaction and acquisition.
• Created the vision and strategy for the Digital Engagement Product portfolio, guiding the development and optimization of key products, including the next best offer inbound product, push notifications, in-app.
• Designed and implemented comprehensive product processes that supported strategic formulation, continuous discovery, planning, and seamless delivery, while also empowering go-to-market teams.
• Led critical processes that resulted in the company being recognized in Forrester's Cross-Channel Marketing Hubs Landscape report.

New York, NY, US

• Massive Bio is an AI-driven platform connecting cancer patients and their oncologists to bio-pharmaceutical clinical trials that offer new, alternative, and targeted treatments to help create positive patient outcomes.
• Synergy-AI Cancer Trial Finder, launched successfully, is an AI-integrated app and mobile technology that has reached +15K downloads, achieved a 4.6 app rating on app stores, and expanded to +9 countries, bringing.
• Physician App, launched successfully, is a trusted tool for physicians to review clinical trials and refer their patients, with over +650 physicians worldwide relying on it to make informed decisions.
• The successful launch of the new Massive Bio website has allowed us to reach and empower over 100,000 cancer patients, revolutionizing their ability to discover, engage, and find their clinical trials.
• Patient Platform, launched successfully, helps patients find the best clinical trial options by uploading and processing their medical records, boasting a remarkable monthly KPI conversion rate of %79.
• Myelofibrosis App, launched successfully, is the first on the market to empower Myelofibrosis patients with access to novel treatment options going through FDA approvals, making it easier for them to navigate their.

Istanbul, TR

• Kassa is a venture-backed fintech startup
• Leading the development of new payment integrations
• Clearly defining Product Backlog items: writing functional requirements to drive changes and enhancements
• Set-up and analyse A/B tests for new experimental features and business opportunities
• Exploring data to find actionable insights and make product recommendations through funnels, cohort analyses, long-term trends, user segmentation
• Managing strategic third-party relationships

London, GB

Lead the development and management of platform capabilities for the digital payments, managing the product lifecycle including product design, creation of business and functional requirements, documentation, project management, and on-going product development

London, GB

• Increased from 600K to 3M+ monthly active users
• Launched Progressive Web App (PWA)
• Launched Kolay Paketler on web platforms
• Masterpass integration for non-login payment platforms
• Increased 20% conversion rate in pack sales
• Conducted A/B tests via Adobe Target

London, GB

• Worked as product owner in the growth of mobile app from 1M to 25M+ downloads and 3M to 9M+ monthly active users
• Lead various new designs and UX simplification projects for mobile app and web app
• Launched mobile application for Enterprise customers
• Launched loyalty campaigns and gamification platform in mobile app
• Launched mobile application for Fixed customers
• Launched online sales platform for consumer customersKey Responsibilities

Istanbul, Şişli, TR

-Build measurement strategies that align with business objectives-Implementing Google Analytics for different businesses-Help clients interpret their analytics data in meaningful ways-Defining key performance indicators (KPI’s)-Configure various types of tracking metrics via Google Tag Manager-Creating dashboards and reports based on clients KPI’s.

London, GB

-Responsible for analysing and reporting website dynamics through advanced analytics tools (Omniture, Google Analytics)-Identifying optimization opportunities and needs of these websites (Content and SEO)-Calculating and analysing call deflection monthly-Measuring and improving customer satisfaction (Net Promoter Score (NPS, e-NPS))-Working on increasing.

İstanbul, Istanbul, TR

Erendemir is a B2B company and it provides e-supply services.Erendemir works with various e-commerce sites such as hepsiburada,markafoni,limango.trendyol..I was responsible for:-Managing XML panel-Conducting marketing research-Making agreement with new customers-Assisting in campaigns preparations

-Analysing customer needs and providing creative website design in terms of their sectors-Co-working with the software developer to decide which platform will be used for the website-Website content management

Master'S Degree, Informatics

Computer Science/ Ingeniería Informática

Management Information Systems (Mis)

High School, Math And Science