Melina Bortoli Email & Phone Number

New York, Ny, Us

New York, New York, Us

Spearheaded omni-channel event strategy, resulting in a 40% increase in customer engagement through 12 successful in-person events - congresses, roundtables, proprietary events.Managed logistics for major industry congresses, coordinating with vendors and agencies to create brand activations that captured 300+ new leads at each event - ASCO, ASH, ISPOR, ICPI, ESMO, etc.Led the end-to-end execution of events, including venue sourcing, booth planning, AV vendor management, contract negotiations, registration, room setup, menu planning, and onsite event management.Ran weekly status meetings with internal cross functional teams, ensuring that project milestones were met, and action items were followed through effectively.Executed the creation of digital assets for events, including Cvent registration websites and targeted email marketing campaigns, resulting in a 40% increase of event registrations compared to previous campaigns.Launched a centralized platform for event tracking that aggregated data for over 60 events annually, promoting transparency and enhancing collaboration between sales, brand and other commercial teams involved in event planning and execution.Designed an attendance management tool used by 12 teams across the organization, revolutionizing event participation cost tracking and enhancing staff accountability.Drafted and finalized speaker agreements for congress sessions, ensuring compliance with organizational standards; support provided onsite contributed to overall speaker participation satisfaction.Oversaw budget planning, tracking, and post-event analyses for events with budgets of $1.5M or greater, including quarterly company-wide ROI event read-out meetings with senior leadership, optimizing event spend and enhancing ROI.Supervised a team member who handled mid-tier and lower-tier congresses, empowering the team member to spearhead vendor negotiations and achieve a 15% reduction in overall event costs.

Tarrytown, New York, Us

Coordinated over 300 cross-functional research meetings across RGC and Regeneron R&D teams, initiated new projects and activities that drive RGC external collaborations.Led the redesign of SharePoint Sites by collaborating with 15 team members across RPM; implemented user feedback mechanisms that improved site navigation efficiency, leading to a 25% increase in user satisfaction scores.Established and delivered weekly briefing reports on genetics research meetings and activities, enhancing organizational transparency and keeping senior management aligned on key collaborations, meetings, seminars, and off-site visits related to the RGC. Executed speaker events and agendas for RGC's external initiatives, including conferences and seminars, by collaborating with Regeneron's Commercial and Communications Teams to ensure consistent brand portrayal for events with 500-1,000+ attendees.Led two working groups within the RGC and RPM, including co-chairing the Social Committee to build employee engagement and foster teamwork.

Tarrytown, New York, Us

Organized calendars for 8 Research Management Team members using thorough understanding of department priorities.Developed a comprehensive scheduling protocol for the Research Management Team that included regular reviews and updates, achieving an 85% satisfaction rate among team members regarding calendar management efficiency.Led the execution of logistics for 300+ meetings and events, developing a comprehensive feedback system that gathered insights from attendees, allowing for continuous improvement in event quality and engagement strategies.Led cross-functional collaboration with Strategic Sourcing and Procurement teams to establish standardized contract templates, which improved approval efficiency by 25%, streamlining the entire contracting process.Conducted a comprehensive review of existing administrative protocols, identifying 8 key bottlenecks; implemented solutions that improved processing times by 30%, positively impacting team morale and efficiency across the administrative department.

Boca Raton, Fl, Us

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