Melina Shiner Email & Phone Number

Totowa Nj

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Account Director• Managed a team of Account Managers and Senior Account Managers that were directly responsible for account support and retention• Managed a client portfolio of 45+ clients contributing to over $12 million in annual revenue• Responsible for contract negotiations and revenue forecasting• Worked collaboratively with account team to support clients with strategic planning initiatives, marketing program development, results analysis and campaign execution• Developed strategies that drove clients’ database growth, higher conversions and email engagement • Maintained executive level relationships at the client level to aid in client retention and knowledge of current state of the business• Proactively identified client risks and/or opportunities.• Accountable for resolving client issues and proposing solutions • Oversaw the account team responsible for the startup of clients on the Yesmail platform (launching); responsible for ensuring that launch goals and deadlines were met• Conducted regular periodic business review and planning sessions with clients to establish strategic goals and objectives.• Accountable for understanding the business goals and objectives of each client• Responsible for educating clients on company vision, roadmap and services

• Acted as a secondary point of contact for assigned accounts. Provided ongoing account support to build and maintain the client relationship • Managed all client projects and developed Business Requirement Documents• Led Quarterly Benchmark Reviews and continually provided strategic support on how to improve transaction, lifecycle and promotional campaign strategies• Effectively led the launching of clients on to the Yesmail platform, often under tight deadlines. Launches included migration of current email program, data integrations, integrations with client vendors and developing a launch plan.• Supported clients with the reporting and analysis of the results of their email marketing campaigns• Proactively identified additional business opportunities for each client • Collaborated with internal business units and clients to support and grow clients’ digital marketing programs in the areas of Strategy, Creative Services, Analytics, Production and Technical support.• Trained clients and team members on the Yesmail platform and new products and services• Forecasted monthly volume and tracked sales revenues of current or upcoming projects• Managed and provided support to Account Managers to ensure client and company expectations were met

• Served as the primary point of contact for assigned accounts• Managed client email marketing campaigns including communicating daily with clients on campaign scheduling, targeting, mailing issues, procedures, and platform support • Coded and designed client email marketing campaigns• Assisted in Quarterly Benchmark Reviews with clients and contributed to the discussions of how to further improve their campaigns based on key benchmarks• Assisted with the development and execution of client projects • Responsible for monthly invoicing

• Initiated first email campaign for company as part of launch of online division.• Developed and executed online marketing plans for clients.• Executed clients’ online marketing campaigns.• Integrated sales process with corporate marketing strategy.• Exceeded sales goals and increased corporate profits.