- Member of Board of Directors- Analyzing the company’s objectives to develop a press calendar, writing press releases and other press materials.- Managing the external group of marketing providers, which includes managing the Ads Coordinator, Press Agent, Community Managers, Web Developer, and Graphic Designers.- Working together with our holding's companies to make sure they are aligned with the developer’s objectives.- Preparing and designing the quarterly report for all our projects, which includes the Profit & Loss reports, and construction and management news, and sending it to investors. This demands working together with the Accounting Department, our Hotel Management companies, and the construction companies.- Coordinating internal communications, including notices to employees and welcoming new team members, as well as settling new employees in the company. I also created "Konnectia's Internal Newsletter", to connect our on-site with our remote team. - Creating new brands together with Konnectia’s founder partners; conceiving the new projects’ brands, segments, and image, including hotels, condo-hotels, workspaces, and residential projects, in different states across the U.S. For this I need to analyze the company’s strategy and structure as we expand, as well as doing market research. - Working together with our patents lawyer to file trademarks for our different brands.- Thoroughly establishing the sales process for each project we develop, in accordance to its legal aspects and brand, and establish a marketing strategy.- Making sure all our holding’s companies and brands are organized regarding objectives, strategy, digital platforms, and trademarks. - Preparing and designing corporate presentations, brochures, flyers, and brand manuals. Developing, coordinating, and executing marketing campaigns.- Attending networking events to generate leads, raise brand awareness, and increase sales.- Managing the company’s digital accounts

I created Sustainable Rookie as a way of channeling my love for writing and my desire to promote change in the world. My tasks include content creation (researching, writing, editing, photographing, social media), and strategy development (analytics, keyword research, SEO, goals), with a strong focus on conscious living and responsible travel.I also create content for sustainable brands, which includes filming and editing reels, writing captions, and photographing products.

- Create and promote the company's public image- Organize public appearances, contests, and exhibits to increase product awareness and to promote goodwill- Respond to requests for information from the media and prepare internal and external publications- Consult with advertising agencies to arrange advertising campaigns- Coach management in effective communication with the public and employees- Confer with management to identify trends, key group interests and concerns to advice on business decisions- Analyze corporate's objectives and promotional policies to develop public relations strategies to influence public opinion- Maintain cooperative relationships with representatives of community, consumer, employee, and public interest group

Managed all tasks and affairs associated with marketing administration, such as scheduling marketing-related meetings, managing marketing budgets and expense reports, providing logistics support of external and internal business meetings, and securing the delivery of all necessary executive presentations & materials for realtors. Secured clips and created press reports in timely manner to share with clients.I was also in charge of developing marketing campaigns, managing all digital platforms, creating new content, staying on top of the latest marketing trends, analyzing content performance and engagement, providing actionable insights to improve/develop marketing strategies, attending local events, and generating leads. I monitored, read, and kept up to date with magazines, newspapers, trade journals and other publications relevant to clients.Worked with team members to respond to client requests and ensure requests were taken care of in an efficient manner, and I kept records of customer interactions. I identified and assessed customer needs to achieve satisfaction and focused on building sustainable relationships and trust with customer accounts through open and interactive communication.

Supervise and negotiate exhibitions, commercial actions, product stock, prices, and competition, with the point of sales' managers, which included both supermarkets and hypermarkets in the western Buenos Aires area. Developing reports and constant communication with the Marketing, Trade Marketing, and Customer Service areas, as well as Sales. Lead the sales team in the achievement of the company's marketing objectives.

The Young Professional Program is a recruitment initiative for young, passionate and talented professionals to train them as future leaders in the organization. The program consists of different projects and activities focused on acquiring knowledge of the business and experiencing the company's culture. At the end of the program, my team and I developed a proposal to improve the logistics of the Oil sector of the company, by reforming the packaging and enhancing the palletizing of products in order to reduce costs.

Co-writing for VidaSurrealista, a travel, art, and culture blog.http://www.vidasurrealista.com/tag/melina-softa/

Development of the brands' identity and online presence, which included the management of the online store. Production and editing of content for social media.

Editing press releases, articles for the company's blog section, and clients' websites, both in Spanish and English.

- Building relations with magazines to eventually negotiate free advertising spaces.

- Designing newsletters and measuring response from direct marketing.- Selecting and editing real estate photographs, and updating the company's website.- Offering solutions for breaking down barriers between the company and its clients.- Designing billboards, institutional stationery and promotional pieces.- Using measurement tools to track marketing efforts and monitor results with statistics, as well as continually finding ways to improve on those metrics through testing and new initiatives.- Updating the company’s LinkedIn, Facebook, and Twitter accounts.- Analyzing and reporting on social media metrics. - Updating real estate websites (ZonaProp and ArgenProp, for instance).- Writing institutional documents.- Keeping the marketing database up-to-date, which includes Salesforce management.

Private Tutoring for 10 to 17-year-old students: Mathematics, Literature, English and Spanish.