As a successful entrepreneur, Melinda has served in executive roles for both large and small companies, helping rebrand and operationalize businesses from start-ups to acquisition and mergers. As a strategist, she is a tech-savvy leader who understands the power of technology in marketing. She leverages data analytics, digital platforms, and emerging technologies to drive customer engagement and increase brand awareness, with revenue growth. She is responsive and adapts campaigns based on consumer behavior, budget tolerance, and market trends with the use of technology to deliver relevant content. Campaigns utilize all forms of media, including marketing automation, social media management, and customer relationships. For over 25 years she has worked with B2B and B2C companies, conceptualizing and positioning their products or services in alignment with their intended markets. This is achieved through proven process methodologies and implementation of excellence in creative campaigns. Her career has enabled her to experience vast geographic and cultural diversity, giving Melinda insightful perspective about targeted demographics, consumer behavior, and the value of an emotional response to brands.From sole proprietor to incorporation of two firms, OrangeRoc in Hawai‘i and a group in Southern California, Melinda has had the opportunity to observe changing marketing trends and emerge as a leader in applying new media channels. One of her finest strengths is leading and inspiring teams of talented individuals to apply research-based creative to achieve strategic objectives and measure the outcomes to refine and hone a brand’s equity. Notable clients include Black & Decker – Kwikset Division; the Fairmont Orchid Hawaii; regional divisions of Brookfield Homes; Bodhtree Solutions India and North America; BMW North America – Southern California Division; Hawaii Tourism Authority; and Tomy Toys Japan.A highlight of her career accomplishment was working alongside and behind the scenes for two produced television episodes with Executive Producer Conrad Ricketts and Senior Producer Diana Korman of ABC’s highly acclaimed “Extreme Makeover: Home Edition.” Melinda was instrumental in securing builders and sponsors and overseeing initial media relations for nationwide builders. Melinda was hired to oversee site logistics and volunteers, while also coordinating media behind the scenes for HGTV, the DIY Network, and Travel Channel.