Melinda Schultz Email and Phone Number

• Inbound Marketing activities included weekly update to company blog, Facebook, Instagram, TikTok, Threads, YouTube, Pinterest group • Built and grew the educational market for Doink as a top 10 App in Education • Outbound Marketing activities included blogger outreach to education and entertainment blogs and SEM (Search Engine Marketing) • Responsible for all customer facing activities and customer support. Activities including creating product tutorials, responding to customer questions in forums and feedback• Performed monthy review of web and mobile analytics and presented results to founder

Marketing Consultant, working on website redesign, optimization, marketing materials and events.

Director of Marketing, working on website redesign and optimization. Marketing analyst working on SEO and PPC planning and optimization.

Marketing analyst working on SEO, shopping feeds, monthly reporting. Managing the YouTube channel.

• Grew Doink.com to 400K+ highly engaged users organically. Selected to a number of “Best Web Tools lists in Education” • Launched two mobile apps (iPhone and iPad) Latter was selected an iTunes AppStore Essential • Inbound Marketing activities included weekly update to company blog, Twitter campaign, Facebook fan page, deviantArt group • Built and grew the educational market for Doink on education platform, Edmodo which resulted in increased app downloads to schools• Outbound Marketing activities included blogger outreach to education and entertainment blogs and SEM (Search Engine Marketing) experiments using Facebook and Google Adwords • Responsible for all customer facing activities and customer support. Activities including creating product tutorials, responding to customer questions in forums and feedback• Helped identify, developed and managed paid web sponsor relationships. (including FashionPlaytes and BodiMojo) • Performed weekly review of web and mobile analytics and presented results to founder • Partnered with Engineering to conceive product direction and future features

• Responsible for integrating the sales portion of Planar’s ERP (Engineering Resource Planning) system into the Waltham facility. Worked with multiple teams (Operation, Accounting and Upper Management) in both Waltham and Oregon• Successfully implemented Saleforce.com CRM (Customer Resource Management) in Waltham and was then asked to help integrate CRM for corporate headquarters in Oregon• Managed Inside Sales Team (3 people) and Marketing Communications staff (1 person) • Managed Planar’s largest medical imaging OEMS (GE, Philips, Fuji, Siemens) and distributor (Richardson Electronics)• Selected as key member of transition team (Dome was sold to Planar, a public company in Beaverton, OR with $220M in display sales in 2002)

Manager, Inside Sales (Domestic and International) 1/98 – 4/02 (Computer Hardware and Software)• Responsible for all inside sales (domestic and international) with one direct report. Consistently increased business in DOME's largest accounts in conjunction with outside Sales Representative while maintaining excellent margins ($40 Million in sales in 2002, $8 million in profit) • Partnered with DOME’s five outside sales managers to support and grow DOME’s top ten accounts (GE, Agfa, Philips, Siemens and Kodak) which represented 80% of DOME's total business• Managed relationship with DOME's largest U.S. reseller, Richardson Electronics• Acted as U.S. liason for DOME’s two international offices (Europe and Asia). Served as internal advocate for international business, communicating issues and needs to corporate office• Worked closely with DOME’s two Managing Directors (Belgium and Asia), as well as their European and Asian distributors • Reported to Vice President of Sales and Marketing/co-founder Manager, Marketing Communications 1/93 – 6/98• Responsible for quarterly direct mail campaigns• Managed all marketing relationships • Worked with graphics design team to create marketing collateral which included writing and editing materials• Responsible for 6-10 trade-shows per year • Managed one outside consultant• Tasked to evaluate and then successfully implement customer relationship database (SalesLogix)• Managed DOME’s customer satisfaction project (Voice of the Customer)• Edited and managed the first web page for www.Dome.comMarketing and Administration 1/92 – 1/93• Assisted in marketing and administration activities