Melinda Steiner Email and Phone Number

- Concept and Strategic Planning for various campaigns and projects- Project Management (realization, production, media)- Coordination of all communication activities (from idea to implementation)- Digital, classic, ATL, BTL- Acquisition

- Brand management in hospitality industry and event catering- Internal communications- Editor for employee and customer magazine- Offer management for new establishments such as: hotels, restaurants and canteens- Responsible for all marketing and communication related activities concerning the European Athletics 2014 project- Public relations

- Aquisition and customer consulting- Responsible for indoor and outdoor advertisement on more than 300 trams and buses in Zurich- Roof Displays, Tail Advertising, Full Wrap, Interior Car Card, Window Cling, Ground Cling- Master plan and product management for Brand Vehicles- Development, implementation and marketing for new and innovative products- Product relaunch and product management for TrafficMedia Lightning Posters- Developing new marketing and corporate strategies- Responsible for TrafficMedia online appearance- Supervised Projects: Universal Pictures Switzerland, Mc Donalds, American Airlines, Warner Bros. Switzerland etc. - Campaign related analysis and reporting- Budget and sales responibility

- Acquisition and costumer consulting- Organistation and realisation of marketing campaigns- Display marketing, outdoor advertising, advertising pillar- Promotion and sampling, Event Marketing- BTL Marketing, Ambient Media, Guerilla Marketing- Special ads and Cross Media- Planning, analysis and reporting of marketing campaigns- Partner management- Development of new distribution channels- Responsible for online appearance and newsletter marketing- House advertising, PR and Communications