Head of the marketing efforts for both Comperemedia and the Professional Services side of the Mintel portfolio.

MelJoy is an eco friendly capsule launched seasonally online - a carefully curated collection of on trend sustainable pieces (great for gifting!) that always arrive in compostable packaging.Launched in the midst of the Covid-19 pandemic, I was driven by a need to take action - so I decided to try and help out both small business owners and our planet. I knew that my own individual buying power wasn't enough to make a difference to small brands, so I set out to combine my retail and marketing experience and share the stories behind these eco businesses as well as simple tips for living a more sustainable life.

Acting as a Marketer for hire, I identify, execute & implement marketing and brand strategies for SMB's and more.Sample project:● Project managed a new website build on an easily editable CMS platform for law firm.● Developed the project plan and coordinated the completion all tasks (with developer, copywriter, photographer and client) within budget and scope.5 month contract assignment at HTLF, a financial services company, wrapped 12/31/21: ● Strategic targeting of high net worth individuals via an elevated digital campaign including thought leadership, webinars and email communications. ● Organizational tone of voice overhaul.● Launching a new division's digital footprint - landing page, social media, press etc.

● Created and executed Uniform’s first-ever comprehensive marketing content and PR strategy for both the brand consultancy side of the business (Continuous) as well as the property and place agency (Somewhere).● Launched and managed digital presence for the brand including 2 new sites uniform.net and uniform.studio, paid advertising, SEO and seven social media accounts.● Owned the marketing planning process; managed the creation of top of funnel content for the brand including editorial content, targeted email campaigns, an experimental Augmented Reality app, client events, press releases and awards submissions.● Managed Uniform's partnership with InnovateHer, an organization with a mission to improve the gender balance in tech, through event hosting, promotion and support

● Head of Evoke brand; developed, established and maintained marketing strategies for 65,000 sq ft production house owned by Sears Holdings● Responsible for integration and understanding of brand growth across all functions● Managed and grew team of Evoke marketing and brand advocates, from social media to design to sales support● Strategic marketing consultant for Evoke clients, delivered and executed comprehensive content marketing plans● Instrumental in Evoke’s expansion of services

● Developed brand identity for Evoke Productions, a 65,000 square ft. Sears Holdings owned production studio, in order to market and sell photography, videography and copywriting services to an external audience● Launched studio’s first ever marketing and content strategy including SEM campaigns, SEO optimization, and social media sites (Vimeo, Linkedin, Twitter, Facebook, and Instagram) accelerating site visits and online interaction by +200%● Instrumental in growing the organization's clients from 0- 50+ by launching the studio into US marketplace through partnership with studio leadership ● Partnered with sales organization to develop case studies, RFP database, sales presentations and events to promote growth

● Delivered first ever US digital marketing campaign across 7+ marketing outlets (including CMO.com, Linkedin, Forbes.com) in conjunction with content development and webinars; built and executed nurturing campaigns for all new leads● Executed the global Enterprise sales efforts across countries, including but not limited to development and facilitation of overall content strategy, collateral strategy, events, case studies, videos, sales presentations and more● Launched company worldwide intranet, enabling global connection and information sharing between 44 offices● Managed global website including ongoing content and creative updates in conjunction with new website development

● Lead in the development and implementation of new Shop Your Way Rewards brand, worked with both external agencies and internal partners to develop new logo, photography, graphics and program messaging● Led team of marketing specialists in execution of strategic communications plans for key brand initiatives including website redesign, back to school, holiday and mobile app development● Presented to and educated key partners of significant changes, including rebrand, to maintain the look and feel of the program and provide a unified customer experience and voice across all medias and 32 business units.● Developed Financial Services partnership creative integration and offer placement, including holiday in store signage, circular, catalog, website, social media and emails

• Management and purchasing of weekly circular space – 40 + million circulation between Sears and Kmart; final approval and creative direction on all SYWR branded pieces; allocation and messaging strategy in all loyalty space; execution of company-wide ten week loyalty Promotional Markdown strategy affecting all 32 business units• Key contributor in the development of promotional strategies and lead in executing the branding for communications in mass and social channels including but not limited to the What Would You do with One Billion Points Sweepstakes• Communications and creative lead of 16 page devoted direct mail catalog to loyalty members• Developer and strategist in coordination with external agency of creative development and messaging for Sears and Kmart Facebook, Kmart Deals and New Twitter, Sears Deals Twitter, My Sears Twitter, and My Sears and My Kmart Communities• Final approval on all customer facing SYWR branded pieces in Kmart and Sears circulars, TV, radio, mobile and social media

● Doubled sales through expansion of assortment and brand offering online● Managed item creation process and purchased seasonal footwear; liaison between new vendors and vendor startup● Implemented and tested new processes and efficiency methods for vendor and item creation and item setup● Instrumental in creation of men’s footwear sales plan: selected products, tracked sales, created marketing and promotional campaigns, maintained profit margin and built vendor relations

● Conducted daily operations: reported sales purchases, developed product line with vendors and design team● Created and implemented advertising campaigns: created offers, selected product for creative pieces● Performed post-mortem analysis and provided recommendations for future selling seasons

● Led the development of a new, female focused clothing line and rebranding of the Saint Mary’s College bookstore● Developed, produced, and served as the emcee at a twice yearly fashion show as part of new marketing strategy

● Drafted and issued press releases to local and national media; moderated official press conferences● Wrote, produced, directed, and starred in local parks Public Service Announcements