Melinda Byerley is the founder and CEO of Fiddlehead® Marketing, which has helped drive measurable outcomes for clients like Netflix, Impossible Foods, GitHub, Amplitude, LaunchDarkly, and Dropbox through exceptional data-driven strategies and practical marketing operations support.With nearly 25 years of experience, including 15 years of hands-on leadership across all growth stages, Melinda’s analytical mindset, ethical standards, and actionable insights on marketing analytics and technology have made her a go-to advisor for marketers and founders in the Bay Area and beyond.A growth hacker before the term was invented, Melinda began her career in technology by pioneering innovative SEO, content, and marketing analytics strategies at eBay and PayPal in 2002. She held leadership roles at companies such as Check Point Software, Linden Lab, and Poll Everywhere where she drove significant growth and transformation. In 2015, she founded Fiddlehead®, scaling it to surpass $1M in revenue, making it one of the few woman-owned agencies to achieve this milestone. In 2020, Melinda created and now chairs the Privacy and Ethics Committee for the Digital Analytics Association, which became part of the American Marketing Association in 2024. During chemotherapy for breast cancer in 2022, she plunged head first into Marketing AI, emerging with new frameworks, a completely redesigned company, and a Substack, “Let’s Get Real,” to document the experience. Melinda is both a strategic and creative thinker, holding an MBA from Cornell University’s Johnson school, and a BFA in Drama from Illinois Wesleyan University. In 2023, Melinda became one of the world's first officially certified Bullet Journal® Method trainers, building upon her decade of experience managing her company, her productivity and her own life purpose with handwritten journaling via the Bullet Journal® Method. Due to her own ADHD experiences, Melinda especially enjoys coaching high performance, neurodiverse founders and leaders at all levels.