Melinda Byerley🦉 Email & Phone Number

San Jose, CA, US

San Francisco Bay Area

There’s nothing I love more than watching a fellow marketing executive grow their business, hit their KPIs/MBOs/OKRs, and become a longstanding recognized marketing hero to their company. After 20 years in Silicon Valley, and as a serial entrepreneur myself, I know what your leadership team, especially your marketing leadership team, is going through.

I'm frequently consulted for podcasts about digital marketing strategy, leadership, remote work, and marketing analytics. Representative Podcasts are in attached media:✔️ Sprinklr Coffee Talk with Marshall Kirkpatrick✔️ Everybody Hates Marketers with Louis Grenier✔️ The Businessology Show with Jason Blumer

Teaching myself about how AI is going to change marketing, specifically. https://melindabyerley.substack.com/about

San Francisco Bay Area

Guest writer on marketing topics including: * How To Keep Your CMO Job Longer, 2019* It's Not You, It's Them: 10 Signs Your Technical Cofounder is Struggling, 2016* Growth Hacking Has Two Phases- and Using the Wrong One Will Sink You, 2015* Why Growth Hacking is Failing Us, 2015

Current Topics include:* CMO Tenure: why it's so short, what can be done* The End of Growth Hacking, The Return To Quality* Why Marketers Aren't Using the Data They Get* Remote Work Leadership LessonsSpeaker Reel available upon request. Upcoming Engagements: ✔️ Guest Lecturer, University of California Berkeley: Executive MBA Program✔️ Startup Grind 2020.

San Francisco Bay Area

Now in its third season and heard in over sixty countries, Stayin' Alive in Tech guests have included Tom Peters, Avinash Kaushik, Cindy Gallop, Philip Rosedale, Jim Sterne, Elisa Camahort Page, Howard Rheingold, Rand Fishkin, and most importantly; many people you may never have heard of whose stories have never before been told.With an average listening.

San Francisco

Vendorsi was born out of my own experiences choosing marketing technology--everything from big ecommerce platforms to tiny free social media tools. Getting reliable, objective information about the martech tool space was impossible, so I decided to fix it. Unfortunately the market didn't agree, so it was time to move on. The feedback we'd gotten from our.

San Francisco Bay Area

Real Time Audience Response via SMS, Twitter, and the Web. Bootstrapped and profitable, Poll Everywhere is used by over 40% of the Fortune 1000, and over 100,000 educators worldwide, including over 4,000 colleges and universities. First non-founder C Level hire. Developed and executed marketing strategy, including product marketing, paid acquisition, PR.

San Francisco, CA

PlantSense created the EasyBloom, also sold as PlantSmart by Black & Decker; an internet connected device that brought innovative hardware together with a proven internet business model to disrupt and improve the way people garden. In a challenging environment, helped groom company for acquisition by Parrot, where it has gotten new life at the 2013 CES as.

* Drove Second Life's $256M virtual goods economy with 25% share in the US Market for virtual goods to record growth and profitability. * Created company's virtual goods messaging, conducted press interviews and did public speaking on virtual goods for Second Life, including community messaging and communications* Business lead for intellectual property.

*International eCommerce business unit strategy and forecasting*Decreased CPA by 40%*Defined, Selected, and Implemented eCommerce platform and payments processing vendors. *Defined product marketing integration*Designed and executed company's first social media marketing strategy.

* P&L owner for download games business* Generated record revenues, traffic, and conversion rates* Developed pricing strategy and virtual currency business model* Produced company's first integrated marketing campaigns* Product Marketing and Merchandising strategy and execution* Web Analytics and A/B Testing strategy, implementation, and vendor management.

*Led product marketing and merchandising for $500M internet storefront(www.paypal.com/merchants). *Raised conversion rates from 2.2% to 29%, including generating the most profitable leads, a record that still stands. *As marketing lead for re-design of Website Payments Standard payment flow, generated 5% point increase in conversion rates, adding $250.

* Managed Strategy and P&L for $175+ M Car Electronics and Gadgets Categories. * Improved marketplace growth from -5% to 25% in less than a year. * Led a six person cross functional team examining and resolving intellectual property challenges. * Brought 2 new technology products to market with 3rd party provider.

Mba, Finance And Strategy

Activities and Societies: McAllister Speech Finalist; Special Honors in Management & Leadership and Negotiations

Bfa, Theatre Arts--Stage Management

Activities and Societies: John L. Clark Award for highest GPA in my major (3.9) Illinois State Scholar, Student Senate