Melinda Babin Email & Phone Number

Boston, MA, US

• Strategic Marketing Leader driving market expansion and revenue growth for B2B technology, professional services, and creator economy ventures. Recent engagements include:
• AGE-TECH | MARKET STRATEGY - Developed go-to-market and funding strategy for age tech startup, driving competitive analysis, market positioning, and investor communications to advance seed round success.
• FINTECH | CREATOR ECONOMY - Executed launch strategy for creator economy fintech platform, including waitlist optimization, digital presence, interactive tools, and partnership development to accelerate market entry.
• HEALTHCARE | BRAND DEVELOPMENT - Created brand strategy and digital presence for behavioral health practice, delivering positioning framework, digital ecosystem, and operational tools to establish market differentiation.
• GLOBAL EXPANSION SERVICES GO-TO-MARKET - Led US/UK market expansion strategy for multinational business services firm, establishing new revenue channels and competitive positioning in inbound/outbound Asian markets.

Boston, Massachusetts, US

As Head of Marketing at a fast-growing HR-tech startup, I was brought in to lead marketing during a critical growth phase. My key responsibilities included:- Spearheading go-to-market strategies that accelerated lead generation by 50% within an ideal client profile.- Leveraging advanced marketing automation and data analytics to optimize campaign.

Cambridge, MA, US

As Senior Vice President and Marketing Practice Lead, I directed tailored go-to-market strategies and provided strategic advisory services to clients across SaaS, fintech, and other B2B industries. My leadership involved managing multi-channel campaigns, delivering results-driven marketing initiatives, and leading a high-performing team. Key contributions.

Hong Kong, HK

At Vistra, a global leader in HR, Payroll, Tax, and Corporate Services, I led comprehensive marketing initiatives post-merger, driving substantial market growth and cost efficiencies. My responsibilities included leading cross-functional teams, improving market penetration, and enhancing customer acquisition strategies. Key achievements include.

Burlington, MA, US

As Head of Global Marketing, I directed the development and execution of marketing strategies for a leading investment software firm. My focus was on driving SaaS conversion rates, scaling revenue, and aligning marketing efforts with sales enablement. Key contributions include:- Increased SaaS conversion rates through targeted digital marketing initiatives.

Sarasota, Florida, US

At Ned Davis Research, I led marketing strategies for a global investment research firm, driving growth through digital transformation and enhanced demand generation. My role focused on integrating automated marketing processes and improving team performance. Key contributions include:- Spearheaded the modernization of a regulatory-compliant marketing.

Minneapolis, Minnesota, US

As Marketing Director, I led strategic product marketing initiatives for a global financial services technology provider, focusing on expanding market share and executing large-scale rebranding efforts. My leadership drove significant growth and enhanced the company’s competitive position in key markets. Key achievements include:- Streamlined and rebranded.

Randolph AFB, TX, US

During my service in the Air Force, I managed information and public affairs initiatives, enhancing communication strategies and improving public relations. My work involved organizing media events, producing content, and facilitating press briefings. Key contributions include:- Led public affairs initiatives, producing the base newspaper and organizing.