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As a seasoned marketing leader with expertise in B2B SaaS and tech, I drive growth by combining data-driven strategy with innovative approaches to customer engagement. Drawing on deep experience in growth across B2B SaaS and tech industries, I’ve led successful rebrands, spearheaded digital demand generation, and built high-performing teams that align marketing efforts with revenue goals.In recent years, I’ve focused on strategic consulting and project-based roles, providing high-growth companies with targeted expertise during key inflection points. My consulting work allows me to leverage cutting-edge AI and data analytics to deliver transformative results, helping companies scale and adapt to changing market conditions. I’m passionate about staying ahead of industry trends, particularly in AI, marketing automation, and the evolving creator economy.Core Competencies:- Digital Marketing & Demand Generation- Marketing Automation & CRM (Marketo, HubSpot, Salesforce)- AI-Driven Data Analytics & Performance Measurement- Strategic Leadership & Cross-Functional Collaboration- Budget Management ($1-10M)- Brand Development & Market AnalysisI’m currently exploring senior leadership roles and advisory opportunities where I can apply my experience to drive growth and innovation. Let’s connect if you seek a strategic leader who can balance visionary thinking with actionable results.
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Fractional CmoCreatorrevBoston, Ma, Us -
Marketing Strategist & Advisor (Consultant/Fractional Cmo)Freelance Nov 2023 - PresentStrategic Marketing Leader driving market expansion and revenue growth for B2B technology, professional services, and creator economy ventures. Recent engagements include:• AGE-TECH | MARKET STRATEGY - Developed go-to-market and funding strategy for age tech startup, driving competitive analysis, market positioning, and investor communications to advance seed round success. • FINTECH | CREATOR ECONOMY - Executed launch strategy for creator economy fintech platform, including waitlist optimization, digital presence, interactive tools, and partnership development to accelerate market entry. • HEALTHCARE | BRAND DEVELOPMENT - Created brand strategy and digital presence for behavioral health practice, delivering positioning framework, digital ecosystem, and operational tools to establish market differentiation. • GLOBAL EXPANSION SERVICES GO-TO-MARKET - Led US/UK market expansion strategy for multinational business services firm, establishing new revenue channels and competitive positioning in inbound/outbound Asian markets.
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Head Of MarketingInspace Feb 2022 - Aug 2024Boston, Massachusetts, UsAs Head of Marketing at a fast-growing HR-tech startup, I was brought in to lead marketing during a critical growth phase. My key responsibilities included:- Spearheading go-to-market strategies that accelerated lead generation by 50% within an ideal client profile.- Leveraging advanced marketing automation and data analytics to optimize campaign performance and drive revenue growth.- Positioning the company for future expansion through strategic partnerships and enhanced brand visibility. -
Svp, Marketing Practice LeadScratch Marketing + Media Oct 2020 - Nov 2021Cambridge, Ma, UsAs Senior Vice President and Marketing Practice Lead, I directed tailored go-to-market strategies and provided strategic advisory services to clients across SaaS, fintech, and other B2B industries. My leadership involved managing multi-channel campaigns, delivering results-driven marketing initiatives, and leading a high-performing team. Key contributions include:- Developed and executed data-driven marketing strategies for clients in software development, cybersecurity, and AI, resulting in an average 25% revenue increase.- Led a team of 15 marketing professionals, leveraging campaign-driven insights to guide strategic GTM decisions.- Seamlessly integrated innovative products and services into client marketing strategies, optimizing performance across paid media channels. -
Vp Of Marketing, AmericasVistra Oct 2017 - Oct 2020Hong Kong, HkAt Vistra, a global leader in HR, Payroll, Tax, and Corporate Services, I led comprehensive marketing initiatives post-merger, driving substantial market growth and cost efficiencies. My responsibilities included leading cross-functional teams, improving market penetration, and enhancing customer acquisition strategies. Key achievements include:- Orchestrated a global rebrand and product marketing initiative that resulted in significant revenue growth and operational cost savings.- Led cross-functional teams to develop data-driven marketing strategies, boosting global market penetration and customer acquisition.- Chaired customer advisory boards to align marketing strategies with market demands, driving substantial business growth. -
Head Of Global MarketingCharles River Development Jun 2016 - Sep 2017Burlington, Ma, UsAs Head of Global Marketing, I directed the development and execution of marketing strategies for a leading investment software firm. My focus was on driving SaaS conversion rates, scaling revenue, and aligning marketing efforts with sales enablement. Key contributions include:- Increased SaaS conversion rates through targeted digital marketing initiatives and strategic sales enablement programs.- Led global marketing operations and developed dynamic strategies to enhance product positioning and customer engagement.- Conceptualized and implemented educational programs that transformed the company’s approach to market communication. -
Vp Of Global MarketingNed Davis Research Jun 2015 - Jun 2016Sarasota, Florida, UsAt Ned Davis Research, I led marketing strategies for a global investment research firm, driving growth through digital transformation and enhanced demand generation. My role focused on integrating automated marketing processes and improving team performance. Key contributions include:- Spearheaded the modernization of a regulatory-compliant marketing framework by integrating automated demand generation and e-commerce strategies.- Led a cross-functional team to achieve key growth metrics, enhancing market visibility and driving customer acquisition.- Delivered a seamless integration of new digital marketing channels, resulting in improved lead generation and conversion. -
Marketing Director, Financial ServicesWolters Kluwer - Financial Services Solutions Feb 2000 - Jun 2015Minneapolis, Minnesota, UsAs Marketing Director, I led strategic product marketing initiatives for a global financial services technology provider, focusing on expanding market share and executing large-scale rebranding efforts. My leadership drove significant growth and enhanced the company’s competitive position in key markets. Key achievements include:- Streamlined and rebranded eight acquisitions into a unified product strategy encompassing 36 product marketing initiatives.- Expanded market share in critical sectors such as risk and compliance, anti-fraud solutions, and eLearning offerings through targeted marketing campaigns.- Conducted a comprehensive audit of marketing technology, leading to the establishment of a centralized marketing hub through strategic integration. -
Information Manager, Public AffairsUs Air Force Aug 2000 - Aug 2008Randolph Afb, Tx, UsDuring my service in the Air Force, I managed information and public affairs initiatives, enhancing communication strategies and improving public relations. My work involved organizing media events, producing content, and facilitating press briefings. Key contributions include:- Led public affairs initiatives, producing the base newspaper and organizing 20+ media events.- Facilitated 50+ press briefings, resulting in improved community outreach and media engagement.- Developed communication strategies that enhanced public relations efforts, driving positive media coverage.
Melinda Babin Skills
Melinda Babin Education Details
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Mount Washington CollegeBusiness Administration/Marketing
Frequently Asked Questions about Melinda Babin
What company does Melinda Babin work for?
Melinda Babin works for Creatorrev
What is Melinda Babin's role at the current company?
Melinda Babin's current role is Fractional CMO.
What is Melinda Babin's email address?
Melinda Babin's email address is me****@****ail.com
What is Melinda Babin's direct phone number?
Melinda Babin's direct phone number is +178190*****
What schools did Melinda Babin attend?
Melinda Babin attended Mount Washington College.
What skills is Melinda Babin known for?
Melinda Babin has skills like Marketing Communications, Cross Functional Team Leadership, Marketing, Leadership, Lead Generation, Salesforce.com, Management, Team Leadership, Team Building, Strategic Partnerships, Marketing Automation, Marketing Management.
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