Melinda Champion Email & Phone Number

Marketing consultant specializing in consumer product and pharmaceutical firms: communications, public relations, brand strategy, digital and traditional media, collateral and promotional material development for large and small brands and companies. I was most recently a consultant at Vertex Pharmaceuticals, where I rewrote highly technical project descriptions from Project Managers into laypersons’ English for Executive Committee communications, and created a writing guide to help technical… Show more Marketing consultant specializing in consumer product and pharmaceutical firms: communications, public relations, brand strategy, digital and traditional media, collateral and promotional material development for large and small brands and companies. I was most recently a consultant at Vertex Pharmaceuticals, where I rewrote highly technical project descriptions from Project Managers into laypersons’ English for Executive Committee communications, and created a writing guide to help technical writers craft clearer descriptions. Additionally I supported the Agile team within the Project Management Office (PMO): Created the Agile Vnet intranet site; wrote a significant portion of the content on the Agile Vnet site, including articles, resource guides, etc.; created and maintained the training calendar; wrote summaries of monthly Lunch ‘n’ Learns. I also worked closely with Corporate Communications: Wrote various internal Data, Technology and Engineering (DTE) communications; implemented change management plans in support of project launches and rebranding efforts. I also led the effort to rename Global Information Services to Data, Technology and Engineering through a comprehensive, department-wide rebranding project, and to rename the Digital Manufacturing Program, working with a large cross-functional team, to create the Integrated Manufacturing, Analytics and Quality (IMAQ) moniker. Show less

Lafayette Hill, Pa

Managed strategy, positioning, research, marketing and branding for a full-service design firm across an array of clients in a myriad of industries.

Mt. Laurel, Nj

Led 35-year-old organization through a transformation to achieve our goal of becoming the benchmark for girls' leadership education. Wrote and implemented new marketing plan, leveraging social media, and created a new logo and tag line, "Education. Empowerment. Equality." Developed new strategic plan, including hiring the first Director of Development, which increased revenue five-fold and grew the geographic reach of our programming.

Pennsauken, Nj

Managed $830MM retail branded and foodservice product portfolio and team of 13 Marketing and Design Center professionals. Built an organizational climate that promoted teamwork, while raising performance expectations. Led new product development, launches, and marketing programming that contributed to an 11.6% increase in sales in Fiscal 2012.

Develop, produce and market innovative consumer products, the first of which is Goody Boxes, a convenient gift-wrap alternative for video games, music CDs and movie DVDs.

Owner-operated start-up created to develop and commercialize a patent-pending beverage product.

Flemington, Nj

Created Johanna Foods’ corporate strategic plan. Developed and implemented brand plans for $200MM corporation that drove 20% sales growth over five years. Track record of leading multi-functional teams to achieve corporate goals in a fasted-paced and flexible environment.

Responsible for P&L delivery for a series of increasingly large and complex brands, including Swanson Dinners, Great Starts Frozen Breakfasts, and Marie's Dressings, Dips, Salsas and Glazes.

Responsible for marketing plan creation and execution, including advertising development, including Hispanic media; public relations; export; packaging; inventory management; forecasting and budgeting; consumer and trade promotion, for FACT PLUS and Advance pregnancy test kits. Manged product development and 510(k) submission.

Mba, Marketing

Ba, Economics, Art History