Melinda Chung Email & Phone Number

Oakland, California, Us

Head of Product Marketing for Intuit Credit Karma - financial wellness platform enabling financial progress for 130M+ members (and growing!)

• Consult companies, executives and founders on building marketing teams, leadership development, marketing strategy, and product marketing.• Advise and coach individuals on leadership, skills development and career progression.Open to new opportunities and strategic initiatives - DM me to connect.--Specialties include: - Product marketing- Marketing strategy- Marketing leadership development and team building- GTM strategy- SaaS- PLG / Self-serve sales motions- Startups"You know when you need something, but don't know exactly what you need? Melinda senses this and figures out how to fill that need. She stepped in mid-flight to help us hire our first product marketer. She gave our team a crash course and along the way, impressed our candidates so much that they cited Melinda as a highlight of the hiring process. Impressed and grateful." (Paul Lee, Chief Product Officer at Fora)

"This course was one of my most valuable investments last year!""The Product Marketing Bootcamp is great because it is practical, with templates ready to go straight into the workflow of most companies.""Thank you for providing such clear content and real life examples. I started the bootcamp in anticipation of PMM interviews and I’m happy to say I secured a position at a tech company. Thank you!"The Product Marketing Bootcamp teaches the practical essentials of strategic product marketing so marketers can launch with confidence. Learn more at www.pmmbootcamp.com.

San Francisco, Ca, Us

• Executive leading marketing, community, and content for creative growth platform reaching 100M+ creators worldwide • Developed and grew highly engaged and top performing organization of marketers across product marketing, lifecycle marketing, brand, social media, community, PR, and SEO. Marketing organization’s engagement score 13pt above overall company’s• Empowered and motivated organization to deliver outsized results across all channels and first integrated campaign delivering incremental 25% to gross new - Influenced decisions at company level across product and overall business: product strategy, company mission, pricing and packaging strategy, company operations

San Jose, Ca, Us

• Drove business and marketing strategy for Adobe Sign across B2B, growing 20%+ y/y• Established PMM team for SMB and unified with Enterprise: developed customer insights foundation, drove core positioning and messaging, developed sales plays and enablement, partnered to drive marketing, GTM, sales execution• Consistently recognized for strong leadership: 1) direct team engagement score 5pt higher than Adobe’s; key strengths include belonging and empowerment; 2) received Q4’21 leadership award among 100+ EE org for communicating vision and gaining commitment and partnering & breaking down silos (peer-nominated and VP selected)

San Jose, Ca, Us

• Created new PMM teams and established GTM motion for two businesses focused on SMB and prosumers: Adobe Spark and Creative Cloud All Apps• Adobe Spark: Revamped marketing strategy (targeting, positioning, and channel strategy) targeting microbusinesses and SMBs, driving 100% y/y ARR growth. Developed initial GTM strategy for incubation into Creative Cloud Express• Creative Cloud All Apps ($xB+ ARR, 20%+ y/y growth): Created marketing strategy targeting prosumers focused on portfolio lifecycle marketing

San Jose, Ca, Us

• Led business strategy, global product marketing and community for student business, $xxxM business, 20%+ annual ARR growth)• Overhauled marketing strategy with new customer targeting, positioning expansion, and new marketing channels: strategy increased awareness by 10pt y/y and increased growth rate for new target customer segment by 6pt

Tempe, Az, Us

• Head of product and general manager for Digital Marketing group, which provides marketing tools for SMBs.• Drove product portfolio strategy, product development and business management for four product areas, whose total revenue grew 40% y/y.• Led team of 18 (three product managers directly and 15 in engineering, design, marketing and operations indirectly).• Oversaw product development from concept to launch, including business case & financial model creation, needs analysis, competitive & user research, requirements gathering, product definition, roadmap creation and UX.

Tempe, Az, Us

• Post-Locu acquisition, head of product marketing for Digital Marketing group.• Relaunched Locu as Get Found product, exceeding first year revenue targets. Grew revenue over 40% in 2015.• Business lead: developed P&L forecasting and managed to revenue, subscriber growth and renewal/churn targets. The product was a key part of the GoDaddy IPO in April 2015.• Managed marketing team, driving product positioning, pricing, packaging, naming, user research, competitive analysis, behavioral analysis and launch strategy, and sales enablement and training. • Developed go-to-market growth, engagement, retention and acquisition marketing strategies, executing initiatives with channel marketing teams across brand, online advertising, email, PR, and social media channels.• Conducted user research (focus groups and usability testing) and utilized customer insights, data analysis, and competitive research to develop product strategy and business case / market opportunity development for new product areas.

San Francisco, Ca, Us

• Head of marketing and member of executive team. Led overall strategy, engagement, retention and acquisition marketing. Created marketing function: hired, managed and mentored team. • Led customer growth efforts, driving 250% increase in customer base and leading to Locu’s acquisition by GoDaddy in Aug 2013.• Repositioned product from menu management platform for restaurants to marketing service for all small businesses, growing customer base in non-restaurant verticals from less than 5% to over 15% of new signups.• Managed team of technical and non-technical talent including marketers, designers, and growth engineers.

• Led global marketing for largest discovery engine on the web with over 25M users and 90,000 advertisers across desktop and mobile.• Managed marketing team, driving engagement and acquisition efforts, user research and brand marketing. Responsible for marketing strategy, user and market analysis, positioning, go-to-market launches, in-product messaging, user education, email, SEO, and SEM.• Conducted qualitative and quantitative research and behavioral analysis to inform product and marketing strategies.• Developed growth strategies for email and site marketing channels: analyzed usage data and activity funnels; segmented, A/B tested and optimized emails, flows and landing experiences. Efforts activated over a million users.• Led marketing launch of first version of mobile apps, now representing 30% of daily activity.• Developed international growth strategy and led first international product launch, resulting in increased engagement in the UK.• Spearheaded company rebrand, developing and implementing visual brand identity guide and voice style guide.• Established positioning and messaging for company and key features across mobile and desktop products.• Drove development of Explore Box feature: analyzed user needs and insights, developed solution with engineering, product and design and launched with promotional channels. • Collaborated cross-functionally on PR, social media, partnerships and community strategies.

Sunnyvale, Ca, Us

Communities and Communications:• Drove product marketing for Yahoo! Groups and Answers: strategy, positioning, competitive analysis, user behavior and needs analysis, market research, success metrics, and feature prioritization for online community products reaching 200M unique users worldwide each month• Led initiative to prioritize global markets for Communications and Communities business units (300M+ global users across Yahoo! Mail, Messenger, Groups, and Answers). Developed and socialized framework and model; results utilized across organization• Promoted from Product Marketing Manager position in March 2010Search:• Led product marketing for SearchMonkey enhanced results: collaborated with cross-functional teams to launch features appearing on 1.3B+ search result pages per month. Developed landing experiences, positioning, messaging, and sales collateral for consumer, developer, and partner/business development audiences• Led the marketing launch of Search Pad, Search’s 2nd largest launch in 2009. Developed and launched online campaigns and in-product education

Redmond, Washington, Us

• Developed strategy for integrating online coupons into local search• Designed event strategy to reach consumers and tech influencers

Foster City, Ca, Us

• Managed $7MM in online marketing programs for local home services businesses• Developed and implemented strategies for acquiring and optimizing traffic and monetization across paid search, SEO, affiliate, email, and display advertising channels• Led cross-functional efforts with engineering, creative, and sales teams to launch and optimize new lead generation websites and programs• Analyzed user behavior and utilized insights to define and launch site features that optimized performance and were implemented across the company• Built acquisition frameworks and valuation models for CEO/COO, establishing direction for the newly-created acquisitions team

• Consulted on sales force and marketing effectiveness projects for large technology companies (business intelligence, CRM, telecom, and information solutions)

Mba, Marketing, Strategy, Organizational Behavior

B.A., Economics