Melinda Groffman Email & Phone Number

Ione, California, United States

Responsible for analytical assessment of player database, and marketing performance and oversaw DM efforts via direct mail and email. Established workflows and timelines as well as reporting systems for promotional efforts via weekly presentations internally and monthly presentations to Senior Leadership. Reporting via dashboards and spreadsheets included, post formas, pro formas, forecasting, monthly expense tracking, ROI and REI evaluation, and frequent ad hoc requests. Made recommendations to Senior Management based on this reporting.

Sacramento, California Area

Reporting via dashboards and spreadsheets included, post formas, pro formas, forecasting, monthly expense tracking, ROI and REI evaluation as well as frequent ad hoc requests. Made recommendations to Senior Management based on this reporting. Prepared and segmented data for database marketing initiatives. Created PDB files for monthly promotions.

Non-profit with the mission of providing ESL training for teachers across the country. Trained extensively in the project management system Wrike, I established formalized training for staff as well as established workflows and timelines for all MarCom projects. Led daily standups with the MarCom team as well as participated in project discovery and creative briefs for major initiatives. I made sure timelines were established, project deliverables were completed and expectations were vetted and met.

Mount Vernon, Washington

Responsible for digital advertising placement in 15 newspapers. This included overseeing creative development, sizing requirements, and customer approval. Set up automated reporting as well as custom reporting utilizing pivot tables and raw data from DFP. Assisted with DSP advertising campaigns, certified in Advanced Programmatic Strategies and buying foundations for DSP through Centro. Created Monthly marketing contests aimed at growing our marketing database and providing sponsorship opportunities for advertisers.

Worked on nationally recognized campaigns such as "Just4U" "Signature Café" "Refreshe" .Managed trafficking of all advertising materials within the Advertising/Marketing Dept., including Weekly Inserts, ROP ads, Direct Mail, new store programs, collaterals, signage, EPOS, Broadcast, ISN etc. This equated to approximately 15,000 jobs, 26,500 schedule changes and 70,000 proofs routed annually.Managed the creation and execution of timely schedules and efficient work flow processesWorked with Client Service, Creative, Prepress and Production Department Directors and Senior Management to establish and communicate Best Practices from both a strategic and tactical level.Managed, trained and reviewed a team of two to four Traffic RepresentativesAnalyzed trends in the workflow processes and made recommendations to Senior Management based on those trends.Professionally communicated, managed and enforced production schedules within the Company.Maintained, updated and administered an internal trafficking system for the department. Was also responsible for training all new employees on its functionality.Determined realistic timelines for completion of projects outside of established Best Practice schedules with the authority to override static production schedules.

Oversee workflow, managing designers and projects. Determine staffing needs based on projects.• Responsible for ensuring that our customers receive a high level of service and support in resolving problems and complaints, and carry out necessary follow-up with the customer to ensure resolutions. • Keep track of incoming & outgoing customer requests. Responsible for insuring that the production team has precise instructions on what the customer expects. This also involves tracking down missing information and giving status updates.Designed and implemented a new billing database to keep up with the demands of a rapidly growing department.

• Oversee the production of Safeway's weekly insert for the Vons division. Worked closely with the client to maintain an in-depth knowledge of standards, changes, placement of creative promotions and develop an expert level of knowledge of division specific information. Responsibilities included funneling information from a multitude of sources into cohesive communication with production; Billing, reviewing inserts and rops for accuracy and shipping to vendors, working with the client to assure requests, deadlines and objectives are met.Accomplishments:My commitment and dedication improved accuracy and stability on a very troubled account. Implemented new procedures to improve and consolidate information for production, streamlined redundant tasks by automating work and making recommendations to management for process improvement.

• Oversaw all aspects of contract administration and ad trafficking--from communicating spec information to checking the blueline. Supervised Graphic Assistants, ensuring the timely creation of attractive and accurate ads. Oversaw and established systems for the proofing and approval process. Generated various reports including monthly projections and sales totals in addition to page, color, and size counts. • Implemented production procedures and communications with the printer. Created a "dummy" of the magazine with an emphasis on conserving color and ensuring proper placement of ads. Implemented the transition from collected Quark files to PDF files, saving the company time and money.• Numerous other duties included overseeing the backup, archiving the magazine after print, troubleshooting computer problems, screening and interviewing potential employees and administering all company email accounts.