Melinda Guravich Email and Phone Number
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As a member of the Sunwest Communications team, I provide strategic counsel for leaders of iconic and new consumer brands. I have strong global perspective and extensive experience creating and managing communications, marketing and brand visibility strategies. My career includes a decade in global communications and brand marketing at Mary Kay Inc. I've helped companies go global, launched multi-country brand communications initiatives and built communications departments from scratch – twice.I've worked in industries and sectors including technology, construction, trade associations, and philanthropy. I was marketing director for Women Texas Film Festival and director of communications and marketing at The Dallas Foundation. Prior to joining Sunwest, I owned End2End Branding.I interned at Cairo Today magazine in Egypt while earning a master’s degree from the Thunderbird School of Global Management. I also received a B.B.A. in international business and B.A. in Spanish from the University of Texas at Austin and studied at the Universidad de Valencia in Spain.Today, I'm on the leadership committee for the DFW chapter of Thunderbird Alumni and serve as a chapter liaison for the Southern Region of the International Association of Business Communicators. I'm a past president of IABC Dallas.
Sunwest Communications
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Sunwest CommunicationsTexas, United States
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Senior Account DirectorSunwest Communications Nov 2021 - PresentDallas, Texas, UsSunwest Communications is a global strategic communications, marketing and public relations firm founded in 1982. We help companies and brands build trust, amplify their voice, increase visibility and encourage action by masterfully telling their story – whether it’s through social or traditional media, strategic public relations or marketing.
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More Cowbell For Your Brand. Visibility Strategies Your Entire Team Can Get Behind And Implement.End2End Branding Apr 2017 - Nov 2021Visibility strategies that put more cowbell in brands. Build brand visibility by maximizing existing assets, incorporating non-obvious marketing opportunities and implementing five-quarter planning. Execute plans your entire team can get behind and activate.Business owners and marketing directors hire me to help them:☀️ Develop and implement brand visibility strategies that leverage existing assets, integrate with marketing plans and don't break the budget. ☀️ Identify, plan and maximize "opportunity cascades." ☀️ Develop and implement initiatives and content strategy.☀️ Make the most of the LinkedIn B2B platform.
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Build Brand Awareness Around Your Strengths While Conserving Time, Cash And Patience.Brand-Aware Jul 2020 - Oct 2021Brand-aware is a simple but comprehensive brand development process for small and mid-size businesses and organizations: Step One: Conduct brand discoveryStep Two: Create your brand-aware platformI've teamed up with my long-time branding collaborators Scott Ray, Bryan Peterson and Carl Peterson, and accomplished marketing writer Carol St. George. We build brand awareness around your strengths while conserving your time, cash and patience.“Oh time, strength, cash and patience!” — Herman Melville, Moby Dick
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Growing A New Brand Into A Powerhouse Through Community Partnerships And MessagingWomen Texas Film Festival Jul 2018 - Dec 2019Dallas, Texas, UsMarketing Director I created year-round messaging to build and broaden visibility and established community partnerships to increase audiences for the annual Women Texas Film Festival in Dallas, a positive force for women filmmakers with a growing presence on the U.S. film circuit. I worked with the founder to develop consistent messaging and consistent communications to build year-round awareness for the festival's expanding programming and events including participation in the Dallas Best of Fests Film Festival. For the fourth annual festival in 2019, I led the launch of integrated visual branding across all channels. The 2019 fest doubled in size, filmmakers present, sponsors and community partnerships. What a year.The Magic of Community Partnerships: I developed and activated community partnerships with Dallas nonprofits and member associations to partner on promotion of specific films and documentaries screened by Women Texas Film Festival. What are community partnerships? Alliances that benefit all partners and connect them to new audiences. For example:☀️ The Canadian Consulate in Dallas was a perfect partner for "A Perfect 14," a documentary produced by Canadian filmmakers that screened at the 2019 festival. This experience was a revelation to the filmmakers who were on their first U.S. film festival circuit: they could pursue partnerships with Canadian consulates in other festival cities. It was a win for both parties. Also, fun! ☀️ We partnered with three Alzheimer's-focused nonprofits to promote "The Rest I Make Up," about a playwright with the disease. They promoted the film to their members, we provided complimentary tickets for them to share with board members and offer as promotional giveaways."One member of the audience walked up to the filmmaker and said 'I have just been diagnosed and this film helps me be less afraid.' It brings tears to my eyes to this day." Justina Walford, Founder, Women Texas Film Festival. -
Marketing DirectorBusiness Access Llc Jun 2015 - Feb 2017I built the marketing department from scratch for Business Access, a woman-owned, social impact tech company. For 18 years BA helped thousands of disadvantaged people cross the digital divide and improve their families' economic futures. I developed and managing implementation of annual marketing strategy, hired staff, set up operations, and created branding initiatives including #TechforGood and, my favorite, #FansofInnovation. So rewarding. So fun!☀️ I managed and launched new visual branding and a complete website redesign, created a social media strategy and calendar, and developed email campaigns. The result was integrated, on-brand messaging and marketing across all platforms, initiatives and communications.☀️ I developed an end-to-end event strategy for BA's annual industry conference participation: sponsorship, exhibit, case-study presentation and before/during/after communications. This successful implementation resulted in the most leads generated by the company in 17 years of attendance.☀️ I established audience-centered messaging and content, resulting in effective, clear communication of technical software products to non-technical buyers and end-users. "Melinda turned our sporadic efforts and mismatched materials into a cohesive marketing presence that flowed across our website, micro-sites, social media, email campaigns, print materials and more. Her impeccable management and detailed oriented approach would be valuable to any organization seeking to build/expand their professional marketing efforts." - Kim Bunting, Founder and CEO, Business Access
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Director Of Marketing And CommunicationsThe Dallas Foundation Jan 2012 - Dec 2014Dallas, Texas, UsI brought the oldest community foundation in Texas into the digital age, created the in-house marketing department and increased visibility of the foundation's brand, initiatives, impact and philanthropic services to donors, wealth managers and the community.* Implemented content integration, consistent brand communications and editorial planning.* Established social media presence. * Managed launch of new digital and print visual branding and marketing collateral.* Developed and executed marketing plan to grow the foundation's charitable gift card program, "Giving for Good," resulting in a 30% increase in annual sales and increased visibility for the foundation in the business community.* Planned, promoted and managed dozens of donor and community events and initiatives including the Good Works Under 40 Awards and the year-long 85th anniversary celebration and gala."You have greatly expanded our presence in the social media space and are always enthusiastic about finding ways to promote TDF. The schedule that you developed for the timing of all our communication activities was very helpful." Mary Jalonick, President, The Dallas Foundation -
Marketing Manager, Brand Communications/International & European Marketing/Intl Product DevelopmentMary Kay Inc. Nov 1999 - Dec 2009Addison, Tx, UsDuring Mary Kay's decade of transformation into a global business, I created and managed critical global communications infrastructure and processes to support marketing teams in 36 countries, led MK's first global consumer research initiative and served as in-house subject matter expert on developing a global mindset. "Melinda is a strong communicator with the ability to distill simple messages from complex information. She possesses a strong global perspective and expansive worldview." Andrea Kirsten-Coleman, Manager, Global Brand Communications"Melinda can develop a marketing plan from concept through implementation, find the gaps in any existing program and find solutions to close the gaps." Peggy Davidson, VP, Global Brand CommunicationsManager, Global Brand Communications 2007-09•Led marketing conferences that connected global staff in collaborative, strategic planning. •Developed a Brand Ambassador Kit and program that increased employee product knowledge.•Created campaign guides for worldwide launch of CSR and cause-marketing initiatives that raised $2 million for charities.Manager, International Marketing 2005-06 •Established global communications processes that drove effective communication of product launch plans and localization in 36 countries.•Launched the Global Product Showroom to showcase branding, marketing & packaging best practices.Manager, European Regional Marketing 2002-04 •Developed product inventory strategy to improve forecasting and reduce costs.•Managed regional marketing conferences. Product Marketing Manager 1999-2001•Planned and led MK's first consumer research in Asia, Europe and Mexico to create truly global formulas, shades and names.•Created MK's first global product sales report, identifying category opportunities and international consumer trends.•Led product development team for a top-selling skin care product. •Worked with MK Taiwan to develop its new nutritional supplement category.
Melinda Guravich Skills
Melinda Guravich Education Details
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Thunderbird School Of Global ManagementInternational Business/Marketing/Arabic -
The University Of Texas At AustinBba International Business: Ba Spanish
Frequently Asked Questions about Melinda Guravich
What company does Melinda Guravich work for?
Melinda Guravich works for Sunwest Communications
What is Melinda Guravich's role at the current company?
Melinda Guravich's current role is Global Communications & Reputational Trust | Thunderbird Alum.
What is Melinda Guravich's email address?
Melinda Guravich's email address is mg****@****ion.org
What is Melinda Guravich's direct phone number?
Melinda Guravich's direct phone number is (972) 931*****
What schools did Melinda Guravich attend?
Melinda Guravich attended Thunderbird School Of Global Management, The University Of Texas At Austin.
What are some of Melinda Guravich's interests?
Melinda Guravich has interest in Egyptology, Cross Cultural Communication, Social Services, Archaeology, Ancient Roman History, New Technologies, Arts And Culture, Cross Cultural Communications, Conscious Capitalism, Corporate Philanthropy.
What skills is Melinda Guravich known for?
Melinda Guravich has skills like Marketing Strategy, Leadership, Strategic Communications, Integrated Marketing, Strategy, Social Media Marketing, Internal Communications, Marketing, Public Speaking, International Business, Branding, Event Planning.
Who are Melinda Guravich's colleagues?
Melinda Guravich's colleagues are Maggie Holley, Patricia Anne Valderrama, Chalon Anderson, Wachelle Williams, Chelsie Jordan, Kelly Hunter, Leigh Mundinger.
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