Melinda Guravich Email & Phone Number

Texas, United States

Dallas, Texas, Us

Sunwest Communications is a global strategic communications, marketing and public relations firm founded in 1982. We help companies and brands build trust, amplify their voice, increase visibility and encourage action by masterfully telling their story – whether it’s through social or traditional media, strategic public relations or marketing.

Visibility strategies that put more cowbell in brands. Build brand visibility by maximizing existing assets, incorporating non-obvious marketing opportunities and implementing five-quarter planning. Execute plans your entire team can get behind and activate.Business owners and marketing directors hire me to help them:☀️ Develop and implement brand visibility strategies that leverage existing assets, integrate with marketing plans and don't break the budget. ☀️ Identify, plan and maximize "opportunity cascades." ☀️ Develop and implement initiatives and content strategy.☀️ Make the most of the LinkedIn B2B platform.

Brand-aware is a simple but comprehensive brand development process for small and mid-size businesses and organizations: Step One: Conduct brand discoveryStep Two: Create your brand-aware platformI've teamed up with my long-time branding collaborators Scott Ray, Bryan Peterson and Carl Peterson, and accomplished marketing writer Carol St. George. We build brand awareness around your strengths while conserving your time, cash and patience.“Oh time, strength, cash and patience!” — Herman Melville, Moby Dick

Dallas, Texas, Us

Marketing Director I created year-round messaging to build and broaden visibility and established community partnerships to increase audiences for the annual Women Texas Film Festival in Dallas, a positive force for women filmmakers with a growing presence on the U.S. film circuit. I worked with the founder to develop consistent messaging and consistent communications to build year-round awareness for the festival's expanding programming and events including participation in the Dallas Best of Fests Film Festival. For the fourth annual festival in 2019, I led the launch of integrated visual branding across all channels. The 2019 fest doubled in size, filmmakers present, sponsors and community partnerships. What a year.The Magic of Community Partnerships: I developed and activated community partnerships with Dallas nonprofits and member associations to partner on promotion of specific films and documentaries screened by Women Texas Film Festival. What are community partnerships? Alliances that benefit all partners and connect them to new audiences. For example:☀️ The Canadian Consulate in Dallas was a perfect partner for "A Perfect 14," a documentary produced by Canadian filmmakers that screened at the 2019 festival. This experience was a revelation to the filmmakers who were on their first U.S. film festival circuit: they could pursue partnerships with Canadian consulates in other festival cities. It was a win for both parties. Also, fun! ☀️ We partnered with three Alzheimer's-focused nonprofits to promote "The Rest I Make Up," about a playwright with the disease. They promoted the film to their members, we provided complimentary tickets for them to share with board members and offer as promotional giveaways."One member of the audience walked up to the filmmaker and said 'I have just been diagnosed and this film helps me be less afraid.' It brings tears to my eyes to this day." Justina Walford, Founder, Women Texas Film Festival.

I built the marketing department from scratch for Business Access, a woman-owned, social impact tech company. For 18 years BA helped thousands of disadvantaged people cross the digital divide and improve their families' economic futures. I developed and managing implementation of annual marketing strategy, hired staff, set up operations, and created branding initiatives including #TechforGood and, my favorite, #FansofInnovation. So rewarding. So fun!☀️ I managed and launched new visual branding and a complete website redesign, created a social media strategy and calendar, and developed email campaigns. The result was integrated, on-brand messaging and marketing across all platforms, initiatives and communications.☀️ I developed an end-to-end event strategy for BA's annual industry conference participation: sponsorship, exhibit, case-study presentation and before/during/after communications. This successful implementation resulted in the most leads generated by the company in 17 years of attendance.☀️ I established audience-centered messaging and content, resulting in effective, clear communication of technical software products to non-technical buyers and end-users. "Melinda turned our sporadic efforts and mismatched materials into a cohesive marketing presence that flowed across our website, micro-sites, social media, email campaigns, print materials and more. Her impeccable management and detailed oriented approach would be valuable to any organization seeking to build/expand their professional marketing efforts." - Kim Bunting, Founder and CEO, Business Access

Dallas, Texas, Us

I brought the oldest community foundation in Texas into the digital age, created the in-house marketing department and increased visibility of the foundation's brand, initiatives, impact and philanthropic services to donors, wealth managers and the community.* Implemented content integration, consistent brand communications and editorial planning.* Established social media presence. * Managed launch of new digital and print visual branding and marketing collateral.* Developed and executed marketing plan to grow the foundation's charitable gift card program, "Giving for Good," resulting in a 30% increase in annual sales and increased visibility for the foundation in the business community.* Planned, promoted and managed dozens of donor and community events and initiatives including the Good Works Under 40 Awards and the year-long 85th anniversary celebration and gala."You have greatly expanded our presence in the social media space and are always enthusiastic about finding ways to promote TDF. The schedule that you developed for the timing of all our communication activities was very helpful." Mary Jalonick, President, The Dallas Foundation

Addison, Tx, Us

During Mary Kay's decade of transformation into a global business, I created and managed critical global communications infrastructure and processes to support marketing teams in 36 countries, led MK's first global consumer research initiative and served as in-house subject matter expert on developing a global mindset. "Melinda is a strong communicator with the ability to distill simple messages from complex information. She possesses a strong global perspective and expansive worldview." Andrea Kirsten-Coleman, Manager, Global Brand Communications"Melinda can develop a marketing plan from concept through implementation, find the gaps in any existing program and find solutions to close the gaps." Peggy Davidson, VP, Global Brand CommunicationsManager, Global Brand Communications 2007-09•Led marketing conferences that connected global staff in collaborative, strategic planning. •Developed a Brand Ambassador Kit and program that increased employee product knowledge.•Created campaign guides for worldwide launch of CSR and cause-marketing initiatives that raised $2 million for charities.Manager, International Marketing 2005-06 •Established global communications processes that drove effective communication of product launch plans and localization in 36 countries.•Launched the Global Product Showroom to showcase branding, marketing & packaging best practices.Manager, European Regional Marketing 2002-04 •Developed product inventory strategy to improve forecasting and reduce costs.•Managed regional marketing conferences. Product Marketing Manager 1999-2001•Planned and led MK's first consumer research in Asia, Europe and Mexico to create truly global formulas, shades and names.•Created MK's first global product sales report, identifying category opportunities and international consumer trends.•Led product development team for a top-selling skin care product. •Worked with MK Taiwan to develop its new nutritional supplement category.

Master Of International Management, International Business/Marketing/Arabic

Bba International Business: Ba Spanish