Melindah Alexander Email & Phone Number

Greater Memphis Area

Memphis, Tn

Manages digital and social media platforms, and supports initiatives that include brand promotions and digital marketing strategies on a global level to drive revenue, market share and brand loyalty.

Greater Memphis Area

- Traffic digital creative assets for launch of campaigns.- Manage day-to-day website maintenance and requests, including follow up with agency, vendors, and internal partners. - Provide various metrics on digital initiatives into key reports that are distributed to the brand teams to provide further insight for future marketing decisions.- Work strategically with multiple parties to coordinate the compilation and distribution of weekly reports. - Facilitate communication across multiple brands by documenting and distributing meeting minutes and action items.

Greater Memphis Area

- Responsible for the coordination and support of the focused service and extended stay brand’s public relations and marketing activities. - Coordinated the focused service and extended stay brands’ global online media centers, including asset management (photos, press releases, facts sheets). - Worked alongside Brand PR Manager(s) and Director to drive media impressions and generate consumer awareness. - Organized the public relations tools for focused service and extended stay hotels, including media lists and press release templates. - Monitored media inquiries and media vetting process.

Greater Memphis Area

- Coordinated the public relations strategies and tactics to support the brand’s image globally with more than 570 hotels in 18 countries.- Worked alongside the PR Director to drive media impressions and generate consumer and trade awareness.- Managed and maintained the Global Online Media Center (www.news.hgi.com) with more than 2,000 monthly visitors. - Owned the PR Tool Kit on the Hilton Garden Inn Creative Resource Center (press release templates) which supports all Hilton Garden Inn hotels globally. Edited and approved all press releases submitted through the Hilton Garden Inn CRC. Coordinated with development PR agency in gathering local trade media lists. - Oversaw Corporate Responsibility at the brand level by assisting hotels, setting up special events, and coordinating team member volunteer and recognition programs. Assisted in planning, organizing and execution of 13 special events in conjunction with Hilton Worldwide’s annual Global Week of Service.