Melinda C. Hartline Email & Phone Number

Gainesville, Fl, Us

Palmetto, Fl, Us

Created strategic public relations ideas for LIVE touring properties including Monster Jam, Supercross, Disney On Ice, Disney LIVE!, Sesame Street LIVE!, Marvel Universe LIVE!, Jurassic World Live Tour, and Ringling Bros. and Barnum & Bailey Circus for our regional team. Hired and groomed a strong network of publicists throughout the USA and Mexico and directed their development, growth, and implementation of integrated publicity campaigns. Conducted post-analysis on their performance in securing media placements and presented summaries of the overall effectiveness in each market to executive management. Conducted media training at team meetings and attended refresher courses for updated messaging points.As a storyteller, the most exciting part of my role was developing media stories at the local level that rose to national media awareness and in many instances, press coverage worldwide. The team worked tirelessly to create story ideas to pitch to national and international media networks for television segments, print, social media, and radio shows.Annually, I arranged and directed regional publicist meetings, press conferences, and speaking engagements. Serving as a corporate spokesperson for media inquiries and crisis communications, I was the liaison between the touring units, corporate PR, internal departments, local promoters, publicists, and the regional vice president to ensure consistent messaging to media partners, reporters, and core ideas.Markets within the team's region include Alabama, Florida, Louisiana, Maryland, Michigan, Mississippi, Oklahoma, Tennessee, Texas, Utah, and Washington, DC. International markets included Mexico City and Monterrey, Mexico.

Palmetto, Fl, Us

Created and managed the team's public relations plans for multiple touring properties. Hired and managed publicists across the US and Mexico. Liaison between touring units, corporate PR, brand departments, and local promoters to ensure consistent messaging. Served as spokesperson for each regional market for show-related messaging. Frontline contact and spokesperson on animal issue inquiries from media in relation to the touring circus units.

Palmetto, Fl, Us

Assisted the RVP with the execution of marketing strategies and objectives. Led planning, promotion, and execution of team meetings, community, and goodwill events. Communicated to external media buying and PR agencies as to the corporate initiatives for multiple traveling tours. Maintained employee records for the regional team.

Monterrey, Nuevo León, Mx

Developed presentations for sales training, marketing of concrete products, competitor analyses, monthly sales projections, market data analyses, statistical analyses, job costing, budgeting, and tracking. Trained and developed team members, and generated monthly/quarterly sales incentives for 35 territory sales managers including major project creation. Assisted in sales, marketing, and training efforts for territory managers including the organization of quarterly and annual sales meetings for corporate and regional attendees.

Associate Of Arts, Mass Communications

Communication And Media Studies

Public Relations, Advertising, And Applied Communication