As a seasoned in-house creative professional in the fast-paced world of retail marketing, I bring a wealth of experience and a diverse skill set. My career has been dedicated to transforming business strategies into impactful email, print, and digital marketing materials that strengthen brand identity, boost consumer engagement, and drive conversions. I excel in coordinating and executing these efforts across multiple channels, ensuring they align with brand standards, optimize resource allocation, meet deadlines, and achieve strategic goals.My role has demanded adaptability in navigating fast-paced, high-volume environments. I’ve adeptly shifted between print and digital platforms, mastered new software, updated daily workflows, and seamlessly transitioned between brands and business objectives. A deep understanding of market trends and consumer behaviors has been developed through this experience.In addition to my creative expertise, I have developed strong leadership and team management skills. I have successfully built cohesive teams, led onboarding, training, and mentorship programs, and fostered a positive work environment. I leverage tools such as Asana, Confluence, and SharePoint to streamline processes and enhance team collaboration.My long-term professional goal is to expand beyond creative production and contribute to broader organizational objectives, demonstrating long-term commitment, pursuing professional growth, and supporting the organization's continued success.Proficiencies Include: Online + Offline Marketing Collateral: Emails, Website & Banner Designs, Paid & Social Ads, Catalogs, Print & Magazine Advertisements, Store Signage, Branding & Style Guide Creation, Product & Package Design, Basic HTML & CSS, Campaign Development, Internal Documents, Photo Editing, Team Building, Project Management, Trend Analysis, Training, Process Streamlining, Software : InDesign | Photoshop | Illustrator | Dreamweaver | Salesforce MC | Asana | Stripo | 3D-Issue | Office 365Currently working on online course through alison.com & thegymnasium.com
Pitt County Government
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Digital Marketing SpecialistPitt County GovernmentGreenville, Nc, Us
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Digital Marketing Specialist | Public Information OfficePitt County Gov Sep 2024 - Present
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Senior Graphic DesignerCamping World | Gander Outdoors | Overton'S Mar 2020 - Jul 2024Concept to Execution:Responsible for translating business strategies into the development, production & execution of diverse collateral in a fast-paced, high-demand environment. for retail, wholesale, and e-commerce marketing.Diverse Content Creation: Designed and produced a wide range of online and offline materials including emails, homepage and site updates, banners, performance max, discovery and social ads, magazine ads, catalogs, promotional logos, internal presentations & collateral, mailers, and brand style guides.Cross-Functional Collaboration: Worked with copywriters, merchandisers, and other business teams to create additional assets.Training & Onboarding: Served as the training lead, providing comprehensive training and onboarding to the retail e-commerce creative team.
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Creative ManagerCamping World | Gander Outdoors | Overton'S Mar 2020 - Mar 2020Team Leadership: Oversaw the team responsible for the production and execution of Overton's primary 2020 print assets and all Overton's, Gander, and Camping World retail e-commerce weekly assets.Process Improvement: Aided in creating processes to track workflow, balance workloads, and streamline procedures.Liaison Role: Acted as a go-between for designers and business team members to ensure all goals were met or exceeded.Team Development: Identified opportunities to improve team member satisfaction, promote teamwork, enhance learning, advance production, and foster a positive working environment.Training & Documentation: Provided comprehensive training to new creative team members, including developing training documentation and reference material on Confluence.
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Junior Graphic DesignerCamping World | Gander Outdoors | Overton'S Dec 2010 - Mar 2020Concept to Execution: Developed creative marketing content for Overton's and Gander Mountain, ensuring an engaging and optimized customer experience. This involved understanding business context and addressing specific marketing communication goals.Diverse Content Creation: Designed and produced a wide range of materials including emails, homepage and site updates, banners, paid and social ads, magazine ads, catalogs, product logos, internal letterhead and business cards, mailers, and brand style guides.Internship Management: Managed the Overton's and Gander design internship program in collaboration with Pitt Community College.Leadership Roles: Promoted to Interim Creative Manager to cover a 12-week leave of absence by leadership. Subsequently promoted to Acting Creative Manager until the company's restructure during COVID.
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Freelance Graphic DesignerBella Magazine Sep 2010 - Dec 2010Concept Production:Created and produced marketing and advertising content for local retailers and restaurants to be featured in Bella Magazine's monthly print publications.
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InternEvolve Jun 2009 - Aug 2009Greenville, Nc, Us -
InternEmerge Gallery & Art Center 2003 - 2004Gallery retail, operations, and show execution
Melinda Hines Education Details
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East Carolina UniversityBachelor Of Fine Art -
Pitt Community CollegeGraphic Design And Advertising -
CodecademyDigital/Multimedia Resources Design
Frequently Asked Questions about Melinda Hines
What company does Melinda Hines work for?
Melinda Hines works for Pitt County Government
What is Melinda Hines's role at the current company?
Melinda Hines's current role is Digital Marketing Specialist.
What schools did Melinda Hines attend?
Melinda Hines attended East Carolina University, Pitt Community College, Codecademy.
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