Melinda Hinson Email & Phone Number

Nashville, Tn, Us

Personal brand marketing agency that works with entrepreneurs, executives, and businesses to create and promote their personal brands through strategic storytelling, content creation, and media outreach. Services include personal branding development, coaching, content strategy, and media relations.

Charleston, Sc, Us

Launch program for entrepreneurs, CEOs and business leaders to build their thought leadership and authority. Develop and lead workshops and webinars; conduct quarterly assessments.

Key member of leadership team that launched this early stage, next-generation sports TV service, building the marketing function from the ground up – including processes, team, web infrastructure and overarching marketing / brand strategies. • Devised and delivered Go To Market campaigns that increased subscriber base 12x in 12 months.• Directly negotiated media buys with regional sports networks, radio groups and sport teams to save the company over $100K in media commissions.• Led PR team to earn 281 pieces of press coverage and 5 awards in 2021-22.• Managed all sports partnerships and contract negotiations, including Colorado Avalanche, Denver Nuggets, Colorado Rockies and Portland Trail Blazers.• Identified, onboarded and managed advertising, PR, production and media agencies.

Strategic marketing agency that lays develops foundational brand strategy, builds infrastructure and recommends/executes tactics to accelerate growth. At its peak, the agency employed 7 FTE. Clients range from Series A startups to Fortune 500 corporations: VisitPay (acquired by R1), Blue Cross of Idaho, St. Luke's Health System, Mercedes-Benz, HP, Microsoft, EchoNous, University of Idaho, Echo Health Ventures.➤Sample Work: • VisitPay (billing platform for health systems) -- Collaborated with executives to develop strategies to strengthen brand, generate business leads and increase customer adoption. • Mercedes-Benz of Idaho (market-leading luxury car dealership) -- Integrated customer feedback with competitive intelligence and staff feedback to deliver strategic recommendations that enabled client to build awareness and purchase interest among younger consumers.• EchoNous (global innovator in ultrasound devices) -- Developed an integrated marketing plan to promote UScan, an AI-based, handheld ultrasound device. Company converted 20%+ of the U.S. health system market in less than one year.

Taoyuan, Tw, Tw

Helped company establish a foothold in the North American market. Created marketing strategy to launch 18 products in the U.S. market and 15 in Canada and Latin America, reaching #2 market share behind RIM.

Seattle, Wa, Us

Taught Business Communications and Introduction to Marketing to undergraduates.

Seattle, Portland, Washington Dc, Us

Built powerful marketing engine on a shoestring budget that put this VC-backed startup on the map and drove notable growth within less than one year.• Advanced revenue by 50%+ and grew customer acquisition by 80%.• Generated national coverage on leading media platforms, including CNN and ABC World News.

Us

Served on the leadership team that took this e-commerce startup through initial and secondary public offerings. Developed a marketing team from the ground up, growing it from three to 15 employees in less than one year. • Increased website traffic from 200,000 visitors per month to 2 million+ in just eight months, generating $13M in revenue across seven major websites.• Promoted after six months in Director role

Seattle, Wa, Us

Bachelor Of Science - Bs, Public Health

Master Of Business Administration - Mba, Business/Commerce, General