Melinda Crowley Holler Email & Phone Number

Reston, Va, Us

Herndon, Virginia

Manage day-to-day marketing activities and long-term marketing strategy, including developing, implementing, and executing strategic marketing plans and internal and external communications. Create and publish digital and print marketing materials from concept to completion, and maintain ownership of brand management and corporate identity and voice. Develop integrated marketing communications plans and formulate strategies for direct marketing, print, social media, thought leadership, PR, and sales campaigns. Establish and maintain knowledge management libraries of all published material, gather and analyze customer insights, and monitor and report on effectiveness of marketing communications.

Herndon, Virginia

Led internal communications operations for a then $4.5 billion company spanning 375 branches throughout 47 states and six Canadian provinces. Wrote and disseminated corporate communications across the organization’s vast, geographically dispersed employee base through email, video, online portal, and internal television network. Liaised directly with CEO, CHRO, and other C-Suite executives to develop internal communications and quarterly earnings messaging.

Mclean, Virginia

Served as sole marketing writer and editor, responsible for managing marketing and thought leadership projects from concept to completion. Liaised directly with C-Suite executives, company leadership, project teams, and internal departments to build corporate communications program from the ground up and develop materials on their behalf. Wrote, edited, and promoted print and online marketing materials including: articles, white papers, client case studies, ad copy, press releases, presentations, thought leadership and PR content, sales slicks and brochures, Q&A documents, blogs, e-newsletters, and proposals. Served as editor in chief of award-winning Core Confidence magazine, managed corporate and client award submission program and relationships with PR firm, and executed robust social media promotion. Wrote and maintained original copy for award-winning corporate website, including for 2014 and 2011 brand relaunches. Maintained ownership of written corporate brand messaging and reputation and fostered company-wide adoption of writing standards to ensure consistent application, credibility, and quality across all communications.

Mclean, Virginia

Served as editor in chief of award-winning The Shield quarterly magazine by determining all content, conducting interviews, writing and editing articles, and collaborating with designers to produce full-color print publication. Wrote, maintained, and published all Web content, including service descriptions, industry trends, and corporate facts. Developed complex marketing campaigns, including 2010 launch and content management of award-winning campaign website Pivotal Plays® in Business & Government. Managed social media and search engine optimization (SEO), Web analytics, and pay-per-click (PPC) advertising. Managed and coordinated business proposal efforts by enforcing deadlines and working with capture teams to prepare, format, edit, and produce content and design layouts for public and private sector clients.

Alexandria, Virginia, And Columbus, Ohio

Supported Defense Logistics Agency (DLA) U.S. Department of Defense (DoD) SAP Business Systems Modernization Project. Analyzed key interface error trending, presented status briefings and daily system metrics to executives, and established cross-team tracking and process improvements to enhance communication between systems, eliminate errors, and refine the sales order cycle to detect and remedy costly missing military supply orders.

Columbus, Ohio

Led breaking news coverage and managed daily production of content on Netscape, CompuServe, and other AOL properties, with concentration on conveying the tone, balance, and editorial voice of each site. Selected, edited, and published Web content, including U.S. and world news, finance, sports, crime, science, and health articles, that attracted 20 million readers per week. Trained and managed a 10-member team of news contractors, interns, and offshore programmers. Formulated key technical initiatives to bring news content to the Web via unique, proprietary delivery systems. Introduced video news content across AOL properties that attracted more than 1 million viewers per week. Managed business relationships with AOL/Time Warner partners, including CNN, Time, Fortune, and WebMD.

Columbus, Ohio

Published a balanced daily news lineup of national and international issues on Netscape, CompuServe, and other AOL properties during a period when weekly readership increased from 11 million to 20 million. Launched and managed news coverage on Netscape Comet, a Flash-based broadband portal providing innovative content delivery and website navigation. Coordinated coverage of breaking news events, including the Iraq War, 2004 presidential election, Indian Ocean tsunami, London bombings, and Hurricane Katrina. Incorporated multimedia features, videos, blogs, related links, graphics, and design elements.