Contact me at melinda@vantagepointinsights.comI am a consumer insights professional who partners with marketing leaders to uncover product insights and achieve new growth. I help clients uncover insights that guide brand growth and new product development and help brands stay relevant to their consumers.Consumer behavior has been my passion for 25+ years because of what it can reveal and how it can inform business strategies (ask me about mac & cheese!). As a senior leader in consumer packaged goods, I’ve led insights teams and informed business strategies for multi-billion dollar business units that included well-known brands such as Kraft Macaroni & Cheese, Oscar Mayer, Grey Poupon and Jell-O. I know what is required to translate business needs into research that’s actionable and profitable. I’ve delivered critical insights on projects such as consumer segmentation and brand renovation that resulted in millions of dollars of increased revenue. I am excited about bringing consumer understanding to clients through my proprietary approach that uncovers crucial insights and is grounded in key business objectives. My skills in simplifying consumer insights into key implications and recommendations, allow me to effectively partner with brand and marketing leaders across consumer packaged goods organizations. I work with clients to use consumer insights to shape marketing and product development, ultimately helping businesses grow. Let me put my experience and expertise to work for you!Areas of expertise:Consumer Segmentation & Targeting | Positioning | Brand Health & Equity Tracking | Brand Renovation | Innovation | Attitude & Usage Studies | Marketing Strategy | Packaging | Data Synthesis