• Oversee and produce PETA’s website content, including confidential investigations,lifestyle, celebrity campaigns, and more, with 6M+ monthly pageviews.• Lead a team of 6 writers, an editorial manager, homepage editor, a project coordinator, andadministrative assistant to grow PETA's brand and animal rights messaging. Major accomplishments include SEO-focused PETA's Animal Crossing guide (775k page views) and What Is a Wet Market? (420k page views).• Lead content and promotional strategy for new mobile-friendly websites and redesign current sites to showcase and win advocacy campaigns. After managing the redesign of PETA's cruelty-free database website in July 2020, the site has now received 2M pageviews (10% increase from the previous site).• Partner with leading brands including NYX Cosmetics, Aveda, and Beyond Meat to showcase cruelty-free status and vegan options.• Lead quarterly strategic planning meetings to execute successful initiatives to win advocacy efforts. Recently, Exxon Mobile agreed to stop its 43-year Iditarod sponsorship after PETA's multi-faceted campaign.