Melinda Zimmerman-Boehler Email & Phone Number

Stanwood, Michigan, United States

With over 25 years of marketing communications experience, I provide my clients with expertise in strategic planning, media relations, job stories, advertising placement and strategy, copywriting, special events, speaking placements and social media. I focus on strengthening small business communications and I’m available to assist you on a project basis.

Redmond, Washington

• Developed strategic communications plans for Fortune 300 company Terex Corporation’s Aerial Work Platform business segment and industry-leading Genie branded construction equipment
• Drove new product awareness through communication initiatives to b2b equipment rental industry
• Developed messaging, brand positioning, presentations, press conferences, media training and press interviews for Genie senior leadership
• Led North American media relations efforts including product announcements, press events, press conferences, crisis communications, and tradeshow management
• Created and managed global competitive analysis reports demonstrating top media coverage results every year by over 20% compared to closest competitor
• Served as media advisor to 6 global marketing managers to provide counsel and on location support at tradeshows and events

Redmond, Washington

San Rafael, California

• Managed internal and external communication for North Bay Area region and its consumer customer base of 325k
• Managed the design and print production of acquisition, retention and promotional materialso Developed, coordinated, and proofread marketing collateral including direct mail, bill inserts, POP’s, newspaper ads, radio.
• Led special efforts internally on behalf of marketing departmento Provided ongoing product training for employee base of 300o Worked with 3 Bay Area call centers to provide training on sales incentives for employee.

San Francisco, California

• Managed public relations effort for headset manufacturer Plantronics, Inc (including corporate, call center/office, mobile/wireless, consumer and gaming/telephony divisions)
• Managed public relations for a variety of start ups and corporate consumer electronic accounts including chip makers Mellanox, and Rise Technologies; email service provider USA.net; and Pioneer Electronics, Cobalt.
• Managed 6 employees and served as personal advisor to 2
• Spearheaded development of strategic plans and messaging for media communication, trade shows, product launches, speaker placements, CEO vision tours and special initiatives
• Developed and edited press releases and business communications
• Worked closely with CEO’s, presidents, and VPs, for on-target messaging and effective media interviews

Walnut Creek, California

• Drafted press releases, bylined articles, ad copy and newsletters
• Created media lists and developed media relationships for five corporate real estate accounts: Ernst & Young Kenneth Leventhal; Fremont Properties, Bechtel; Wareham Development; the City of Vallejo; and CitiCorp