Melinda Zimmerman-Boehler Email & Phone Number

Stanwood, Michigan, United States

With over 25 years of marketing communications experience, I provide my clients with expertise in strategic planning, media relations, job stories, advertising placement and strategy, copywriting, special events, speaking placements and social media. I focus on strengthening small business communications and I’m available to assist you on a project basis or by retainer. I have a special focus on technology within the construction and agricultural industries as well as a passion for safety. Current and former clients include the Agricultural Industry Electronics Foundation (AEF), BrandSafway, AGF Access Group, Record360, Hydro Mobile, Winsafe, Hydro Rents, Blue Vigil, Cabin Cool, IPAF, Associated Construction Publications (ACP), and Serious Labs. I have also provided writing and consulting services for Skyjack and United Rentals. Contact me for a customized communications solution today.

Redmond, Washington

• Developed strategic communications plans for Fortune 300 company Terex Corporation’s Aerial Work Platform business segment and industry-leading Genie branded construction equipment• Drove new product awareness through communication initiatives to b2b equipment rental industry• Developed messaging, brand positioning, presentations, press conferences, media training and press interviews for Genie senior leadership • Led North American media relations efforts including product announcements, press events, press conferences, crisis communications, and tradeshow management• Created and managed global competitive analysis reports demonstrating top media coverage results every year by over 20% compared to closest competitor• Served as media advisor to 6 global marketing managers to provide counsel and on location support at tradeshows and events• Managed annual advertising strategy and competitive analysis with a budget of over $1m• Served as Editor-in-Chief of internal Team Member newsletter, internal marketing video newsletter and quarterly customer newsletter• Managed content of Corporate intranet for Aerial Work Platform division• Responsible for product literature, web and product messaging• Led social media efforts and edited content marketing material• Managed crisis communications for layoffs• Managed government relations in Washington including public relations efforts with Governor Jay Inslee and Congresswoman Suzan DelBene, among others• Managed team of 4 covering the scope of communications, product marketing, graphic design and training

Redmond, Washington

San Rafael, California

• Managed internal and external communication for North Bay Area region and its consumer customer base of 325k• Managed the design and print production of acquisition, retention and promotional materialso Developed, coordinated, and proofread marketing collateral including direct mail, bill inserts, POP’s, newspaper ads, radio, outdoor and brochures in order to promote Comcast’s product lineso Worked independently and collaboratively with internal teams and outside vendors on creative design elementso Coordinated and drafted various customer notifications as needed• Led special efforts internally on behalf of marketing departmento Provided ongoing product training for employee base of 300o Worked with 3 Bay Area call centers to provide training on sales incentives for employee base of 1,500

San Francisco, California

• Managed public relations effort for headset manufacturer Plantronics, Inc (including corporate, call center/office, mobile/wireless, consumer and gaming/telephony divisions)• Managed public relations for a variety of start ups and corporate consumer electronic accounts including chip makers Mellanox, and Rise Technologies; email service provider USA.net; and Pioneer Electronics, Cobalt Technologies, and more)• Managed 6 employees and served as personal advisor to 2• Spearheaded development of strategic plans and messaging for media communication, trade shows, product launches, speaker placements, CEO vision tours and special initiatives• Developed and edited press releases and business communications• Worked closely with CEO’s, presidents, and VPs, for on-target messaging and effective media interviews• Secured coverage in targeted top-tier business, trade and consumer publications while furthering industry analyst relationships• Provided ongoing strategic counsel, vision and leadership to clients and teams• Co-managed monthly budgets of approx. $100k• Provided on-site support for industry trade shows, vision tours, top tier media interviews and special events• Developed presentations and pitched prospective clients for new business opportunities

Walnut Creek, California

• Drafted press releases, bylined articles, ad copy and newsletters• Created media lists and developed media relationships for five corporate real estate accounts: Ernst & Young Kenneth Leventhal; Fremont Properties, Bechtel; Wareham Development; the City of Vallejo; and CitiCorp