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Melinda (Lindy) Smith Email & Phone Number
Vice President Retail Markets
at
OTG Management
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Vice President Retail Markets
Location
Columbus, Indiana, United States
Who is Melinda (Lindy) Smith? Overview
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Quick answer
Melinda (Lindy) Smith is listed as Vice President Retail Markets at OTG Management, based in Columbus, Indiana, United States. AeroLeads shows a matched LinkedIn profile for Melinda (Lindy) Smith.
Melinda (Lindy) Smith previously worked as Marketing and Merchandising Director at Circle K and Sr Category Director at Maverik, Inc.. Melinda (Lindy) Smith holds Master Of Business Administration (Mba), Business Administration And Management, General from Indiana Wesleyan University.
Company email context
Email format at OTG Management
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OTG Management
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Profile bio
About Melinda (Lindy) Smith
Hello, I am Lindy, a charismatic, data-driven professional with outstanding management, communication and interpersonal talents, big-picture vision, and meticulous work ethic. I attribute my outstanding track record of achievement directly to my ability to effectively drive an organization’s business vision and strategic direction, provide sales and category leadership, and direct marketing activities. Furthermore, I leverage extensive experience in product assortment, merchandising, planograms, placement, and change management with focus on optimizing sales, margin, and velocity across categories.Professionals and business owners enjoy working with me because I am a personable, hands-on leader and strategic thinker who has had repeated success shifting consumer behavior, establishing category-level strategies to boost performance on margin, sales, velocity and transactions, delivering year on year margin growth, and consistently achieving commercial excellence. I have been recognized for being successful in hiring, leading, and motivating high-performing teams, and integrating ideas across touch-points to ensure an optimal customer experience.Connect with me today to find out how I am able to identify, focus and execute pivotal priorities, multi-task and quickly transition from one critical task to the next, explore opportunities to add value, cultivate solid vendor, client, and staff relations, and ensure the continued growth and success of your business.
Current workplace
Melinda (Lindy) Smith's current company
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16 roles
Melinda (Lindy) Smith work experience
A career timeline built from the work history available for this profile.
Marketing And Merchandising Director
Current
Apr 2024 - Present
Sr Category Director
Jan 2020 - Apr 2024
Director
I lead company’s strategic direction, operations and vendor delivery while delivering these key results:» Drove QA/QC, and planned merchandising and direct/warehouse store delivery which boosted product quality and availability.» Recommended retail and strategic business plans and managed +$85M in sales which grew gross margin profit from 38% - 42% in 1st.
Aug 2018 - Jan 2020
Category Director
I drove merchandising across 1432 stores in 26 states, managed $164M merchandise sales across categories, initiated category planning and negotiation efforts, analyzed data on shopper behavior, ensured products strategically placed, occupied optimal shelf space and aligned with consumer needs, and contributed these excellent achievements:» Hired and built.
Jan 2016 - Aug 2018
Senior Category Manager
I managed packaged beverage category, water, juice, tea, coffee/protein, sports drinks, milk and private label brands chain-wide and contributed the following outstanding successes:» Restructured cooler space which in turn added 6 new shelves per store and led to +9.3% sales growth compared to previous year on base sales of $32M. » Initiated new rebate.
Oct 2013 - Jan 2016
Category Manager
I oversaw promotional and retail planning and execution across fresh foods, bakery, health beauty and wellness, grocery, non-edible, general merchandise, auto, and novelty categories for 60-store Convenience Chain, implemented marketing strategy, coordinated marketing campaigns, and generated these significant outcomes: » Led project for software.
Oct 2011 - Oct 2013
Marketing Manager
Nov 2009 - Oct 2011
Retail Store Co-Manager
Jun 2008 - Nov 2009
Financial Planner
Dec 2007 - Jun 2008
Global Product Labeling Manager
Roche Diagnostics
Sep 2006 - Dec 2007
Quality System Manager
Roche Diagnostics
Apr 2005 - Sep 2006
Marketing Communications Manager
Roche Diagnostics
Jul 2002 - Apr 2005
Data Management Supervisor
Roche Diagnostics
Feb 2000 - Jul 2002
Sales Analyst
Roche Diagnostics
Oct 1999 - Feb 2000
Systems Application Developer
Roche Diagnostics
Jan 1999 - Oct 1999
3 education records
Melinda (Lindy) Smith education
Master Of Business Administration (Mba), Business Administration And Management, General
Indiana Wesleyan University
Bachelor'S Degree, Business, Management, Marketing, And Related Support Services
Indiana Wesleyan University
Associate Of Science (A.S.), Mathematics And Computer Science
Valparaiso University
FAQ
Frequently asked questions about Melinda (Lindy) Smith
Quick answers generated from the profile data available on this page.
What company does Melinda (Lindy) Smith work for?
Melinda (Lindy) Smith works for OTG Management.
What is Melinda (Lindy) Smith's role at OTG Management?
Melinda (Lindy) Smith is listed as Vice President Retail Markets at OTG Management.
Where is Melinda (Lindy) Smith based?
Melinda (Lindy) Smith is based in Columbus, Indiana, United States while working with OTG Management.
What companies has Melinda (Lindy) Smith worked for?
Melinda (Lindy) Smith has worked for Otg Management, Circle K, Maverik, Inc., Buc-Ee'S, Ltd., and Murphy Usa.
How can I contact Melinda (Lindy) Smith?
You can use AeroLeads to view verified contact signals for Melinda (Lindy) Smith at OTG Management, including work email, phone, and LinkedIn data when available.
What schools did Melinda (Lindy) Smith attend?
Melinda (Lindy) Smith holds Master Of Business Administration (Mba), Business Administration And Management, General from Indiana Wesleyan University.
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