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I help artisans, small businesses and creatively-inclined companies grow via content, communications and audience-building efforts that enable them to get found, get engaged and get results. I- am a change agent, idea person, and roll-up-my-sleeves and do what it takes to get it done strategic marketing & alliance development resource- work to create online communities that extend reach, build value, and enable development of a sustainable ecosystem that helps to maximize their potential.- independently developed, implemented and managed (tech, marketing and community) MIT Sloan CIO Symposium's online platform (built using Pathable) that linked and engaged various constituencies - attendees, speakers, sponsors, organizers - to add significant value and tangible benefit. - envision and develop online communities that enhance and extend the value of most initiatives ... I help you understand how, what you need to do, work with you and your teams to get it going, and manage the program from start to finish. Hands on training is a specialty.I have worked with many emerging technology organizations to identify goals for implementing solutions, and then roll up my sleeves to facilitate execution of those solutions. I am focusing this wealth of experience and know-how to help smaller businesses grow using blended (social and traditional) marketing and business development. I have been involved with creating programs that accelerate adoption of ECM content management, workflow, collaboration and conferencing solutions for ~ 20 years including a long history with AIIM, Specialties: - social/community building strategies (tools and methodologies)- strategic alliance development through execution- account management, Director of Client Services- marketing and business development expertise- comprehensive community management (audience acquisition, engagement and action)- management of software and engineering, apps support, QA, training and implementation teams- executive leadership and advisory roles with industry associations- traditional marketing (product, product management, events, PR
Msm Strategic Marketing / Spin It Up Local
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Strategic And Social Media Marketing Advisor, Community BuilderMsm Strategic Marketing / Spin It Up LocalAshland, Ma, Us
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Strategic & Social Media Marketing Advisor, Community BuilderMsm Strategic Marketing / Spin It Up Local Jun 1996 - PresentGoal oriented strategic marketing blended with "social" tools and techniques provide companies with a clear and focused plan that exposes value, extends reach, and improves the likelihood of successful engagement with prospects and partners.Our methodology involves defining and *understanding* the communities in your unique situation, and creating high value, success-oriented plans that leverage key people, groups, resources, goals and activities to help you reach mutual goals. We call these "Virtuous Circles" and this is a unique, essential element of our marketing strategy built on years of relationship marketing and community development experience.We introduce our clients to proven techniques and tools for low-cost, high value events, community building, network development, and virtual marketing. By tapping into ALL of the options available - traditional and social media marketing tools; ofWe help technology companies go to market with and through partners.We help them to EVALUATE options, ENGAGE the right partners (for the right reasons), create tools and programs that ENABLE those partnerships to bear fruit, and generate ENERGY around those relationships, often through one-on-one personalized communication and outreach.A sampling of past projects:- online community builder for MIT Sloan CIO Symposium using Pathable- executive producer of video and online program (The Privacy Club) on privacy, security and identity- social media strategist for Guardian Angel Motorsports, harnessing the power of motorsports to raise money for children's charities
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Strategic Marketing / Alliances / Social MediaAshland Farmers Market 2012 - 2014Volunteer project
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Creator/Manager, Pathable Online Community; Marketing StrategistMit Sloan Cio Symposium 2008 - 2010Boston, Ma, Us -
Exec & Leadership Roles, Program MgmtAiim New England Sep 1996 - Jan 2008- Recruited as Program Chair for ECM Industry Association's NE Chapter- President's Award recipient- Events were best-attended in chapter history- Created innovative programs that built membership and increased collaboration with other trade and vertical assocations (ARMA and AHIMA)
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E-Signature Product Marketing ManagerAdobe Systems, Inc. Jun 2000 - May 2001As Adobe's e-signature Product Marketing resource, I was responsible for initial positioning, messaging, thought leadership initiatives for their handwritten and digital signature component of Adobe Acrobat and e-forms business. Brought Adobe in as primary sponsor of e-signature video hosted by noted industry experts and aired on CNBC and in syndication. Acted as executive producer and liaison to Adobe, its field sales and customer operations to identify and promote inclusion in the video.Performed extensive field surveys to identify and assess likelihood of e-signature solutions that could (and would) participate in the video, act as reference accounts, and help promote Adobe's e-signature capabilities.
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Director, Strategic AlliancesPenop, Inc. Jun 1997 - Sep 1999PenOp (now CIC) was a pioneer in biometrics and secure electronic signature solutions that eliminated the need to print, sign and return paper documents to consummate electronic business -- a requirement in areas such as life sciences (pharma), manufacturing, and forms-intensive applications across the board. I worked closely with PenOp's technology, development and channel partners to build and manage relationships and execute programs that drive business and foster better collaboration. Created innovative solutions to shorten sales cycle and improve results through industry partners including Adobe, Documentum, Fujitsu, Wacom, Topaz and all major ECM vendors to complete the life-cycle of automated business processes. Created education and training programs and starter kit solutions for channel partners; managed all aspects of partner relationship from product to delivery to support of sales teams.
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Manager, Software And AlliancesZoom Telephonics Apr 1994 - Dec 1996UsHired as third party marketing manager to work with industry, marketing, distribution, and channel partners; create and manage 'bundles' that were part of Zoom's modem business; establish marketing relationships with leading internet services such as AOL, Earthlink and others; and distribution programs and contracts with key distributors such as TechData. Also absorbed management of the software development group, application support, training and documentation groups while there, and worked hard to ensure that all processes were effective and efficient. This was interesting given shifts in media and client use of the internet (floppy to CD, dial-up/ISDN/broadband)etc. -
Director/Vp MarketingPtech Corporation Jun 1993 - Jun 1994responsible for all aspects of marketing and business development/alliances for this business process design and automation company. forged relationships with object-oriented application developers and created programs to drive joint business. managed team of marketing staff and worked closely with engineers and consultants. redefined Ptech as a value-oriented application instead of an engineering-centric technology.
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Partner Marketing ManagerKeyfile Corporation Mar 1989 - May 1992Responsible for all programs and communications with partners including product development, events, product marketing and sales tools, business development, contract negotiation, field and channel knowledge transfer, and relationship development with all companies doing development, technology, and marketing with Keyfile. Also included special projects such as working with Compaq to create special testing facilities for Keyfile software, creating programs to engage channel partners in co-sales and marketing efforts; creation of innovative sales tools to push Keyfile's status as market leader in imaging, document management and workflow.
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Manager Training And Application SupportXyvision Design System Jan 1987 - Jan 1989manager of training and application support for pre-press graphics software at the forefront of electronic solutions in this area. worked directly with clients to teach, both in-house and on-site until workers were proficient. worked with management to convert all stages of process from design through print production.
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Manager, Graphic PresentationsPrime Computer Jan 1983 - Sep 1987Usupdate: in 2006, co-organized and produced a reunion of Prime/CV alumni (500+ respondents in 5 weeks). Created social network primecvreunion.ning.com for alumni to stay connected. created, managed on day-to-day and long-term graphics presentation department. created presentations on Executive Presentation Systems (EPS) and Autographix pc-based graphics systems. These were the first pc-based solutions in-house at Prime. Worked directly with marketing and sales personnel to help craft the presentations, then created slides and overheads (the hard way!). This was way before PowerPoint!
Melinda Moses Skills
Melinda Moses Education Details
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Isenberg School Of Management, Umass AmherstMarketing W/ Minor In Management And Communications -
Framingham South High School
Frequently Asked Questions about Melinda Moses
What company does Melinda Moses work for?
Melinda Moses works for Msm Strategic Marketing / Spin It Up Local
What is Melinda Moses's role at the current company?
Melinda Moses's current role is Strategic and Social Media Marketing Advisor, Community Builder.
What is Melinda Moses's email address?
Melinda Moses's email address is mmoses@bn.com
What is Melinda Moses's direct phone number?
Melinda Moses's direct phone number is +150888*****
What schools did Melinda Moses attend?
Melinda Moses attended Isenberg School Of Management, Umass Amherst, Framingham South High School.
What are some of Melinda Moses's interests?
Melinda Moses has interest in Innovation, Creating New Businesses, Marketing, Brokering Relationships, Social Platforms, Good Friends, Collaboration, Enabling Successful Alliances, Strategy, My Family.
What skills is Melinda Moses known for?
Melinda Moses has skills like Customer Service, Store Management, Visual Merchandising, Loss Prevention, Marketing, Social Media Marketing, Marketing Strategy, Business Strategy, Creative Solutions, Social Media Marketing Coach, Product Management, New Business Development.
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